中国旅游业民营资本进入壁垒研究

发布时间：2018-04-12 09:57

本文选题：旅游业 + 民营资本　；参考：《青岛大学》2012年硕士论文

【摘要】：改革开放的历史,可以说是民营经济从无到有、从弱到强的历史,经过三十多年的积累,我国民营资本已经变得十分雄厚。在国家产业结构调整、旅游市场的快速发展,以及政府鼓励和引导民营资本进入旅游业的多重背景下,具备先天市场嗅觉的民营资本进入旅游业正面临着良好的市场机遇,旅游业将为民营资本提供一个重要的投资方向和利润增长点。对于谋求进入旅游业的民营资本来说,必然面对进入壁垒问题。进入壁垒是产业组织研究的核心课题之一,本文首先在厘清产业组织理论各学派关于进入壁垒观点的基础上,对进入壁垒的内涵进行了总结,并结合本文研究背景和目的,将进入壁垒定义为新企业成功进入某一产业所面临的一系列障碍,从而奠定研究的理论基础。其次,在分析旅游业的产业特征和民营资本投资旅游业动机以及现状的基础上,全面阐述了我国旅游业进入壁垒的构成,并对进入壁垒内涵进行了拓展,将旅游业进入壁垒划分为经济性进入壁垒、战略性进入壁垒、制度性进入壁垒和产业特征进入壁垒。最后,对我国旅游业进入壁垒的发展趋势进行预测,结合民营资本的特点提出民营资本进入旅游业的有效策略以及相关政策建议。
[Abstract]:The history of reform and opening up, can be said to be private economy from scratch, from weak to strong history, after more than 30 years of accumulation, China's private capital has become very strong.In the context of the adjustment of national industrial structure, the rapid development of tourism market, and the government encouraging and guiding private capital to enter tourism, the private capital with innate market sense of smell is facing a good market opportunity.Tourism will provide an important investment direction and profit growth point for private capital.For the private capital seeking to enter the tourism industry, it is inevitable to face the problem of barriers to entry.Entry barrier is one of the core topics in the study of industrial organization. Firstly, this paper summarizes the connotation of entry barrier on the basis of clarifying the views of various schools of industrial organization theory on barriers to entry, and combines the background and purpose of this paper.The entry barrier is defined as a series of obstacles that a new enterprise faces to enter a certain industry successfully, thus laying a theoretical foundation for the research.Secondly, on the basis of analyzing the characteristics of tourism industry, the motives and present situation of private capital investment in tourism, the paper comprehensively expounds the composition of the barriers to entry of tourism in China, and extends the connotation of barriers to entry.Tourism entry barriers are divided into economic entry barriers, strategic entry barriers, institutional entry barriers and industry characteristics entry barriers.Finally, the author forecasts the development trend of the barriers to entry of tourism industry in China, and puts forward the effective strategies and relevant policy suggestions for the entry of private capital into tourism industry according to the characteristics of private capital.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592;F276.5

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