试论服装视觉中心

发布时间：2018-04-12 12:54

本文选题：服装视觉中心 + 视觉心理　；参考：《东华大学》2012年硕士论文

【摘要】：随着影像技术、网络技术、电子科技等领域的发展,以图像为载体的文化传播已经渗透到人们生活的各个方面,对于视觉审美的研究在这样一个时代变得更加重要。与此同时,随着我国经济的腾飞,人们的心理需求已经从物质方面上升到精神方面。服装作为人们日常生活的必需品不仅担当实用的角色,更加具有视觉审美的精神性高层次意义。但是在以往的设计中,设计师对于服装的把握大都依赖于个人的审美经验和修养,由于缺乏一定的理论支撑,对服装视觉中心的认识模糊而笼统,阻碍了设计的顺利进行。另一方面,现在不同的学科领域相互渗透、相互衔接已经成为现代学科研究发展的大趋势。所以,对于服装视觉审美的研究是当下社会发展和对于人们审美心理研究的需求。本篇论文将从最基本的问题开始对服装视觉中心进行研究。首先提出了服装视觉中心的概念,然后结合视觉心理学、审美心理学等学科领域探讨了服装视觉中心的性质。服装视觉中心的存在和人们对于服装视觉中心的审美心理需求充分体现出视觉心理学及审美心理学在服装领域的应用。人们对于服装视觉中心的审美并不只是获得审美享受的过程,更是一种唤起审美主体内心经验的一个过程。服装视觉中心的存在充分符合人们的审美心理,人们对于服装视觉中心的审美直接影响了对于服装整体的审美感知。针对人们对于服装视觉中心的审美性特点,探讨了服装视觉中心、服装、人体、及人体视觉中心相互之间互为因果、相互影响的关系。说明人是服装和服装视觉中心存在的目的和意义,服装及其视觉中心的存在满足了人们的各种心理需求。服装通过营造出各种视觉中心满足了人们的审美心理需求,通过视觉中心所造成的视错觉从视觉上弥补了人们体型的不完美,使人获得自信及社会认可,因此对于服装视觉中心的讨论兼具审美理论价值及设计的实用价值。在理论应用方面,运用前面的理论研究做铺垫指出服装视觉中心的提出要以人为本,并且要充分结合流行趋势。最后以格式塔心理学理论作为指导,从造型、颜色、面料材质和图案这四个方面分别结合秀场款式图片实例对于服装视觉中心的一些设计方法提出了分析、总结与指导。本篇论文除了对上面的理论部分做出讨论之外同时运用眼动实验对服装视觉中心的提出、性质的分析、影响因素等都做了实际的检查和验证。以理论与实践相结合的研究方法,进一步使本篇论文的研究更加具有说服性和应用意义。
[Abstract]:With the development of image technology, network technology, electronic technology and so on, the cultural communication with image as the carrier has penetrated into all aspects of people's life, and the study of visual aesthetics has become more important in such an era.At the same time, with the rapid development of China's economy, people's psychological needs have risen from the material aspect to the spiritual aspect.As a necessity of daily life, clothing not only plays a practical role, but also has the spiritual significance of visual aesthetics.But in the past design, the designer's grasp of the clothing mostly depends on the personal aesthetic experience and accomplishment. Because of the lack of certain theoretical support, the cognition of the clothing visual center is vague and general, which hinders the smooth progress of the design.On the other hand, it has become the trend of the research and development of modern disciplines that different disciplines permeate each other and connect with each other.Therefore, the study of the visual aesthetics of clothing is the demand of the current social development and the study of people's aesthetic psychology.This thesis will start with the most basic question to carry on the research to the clothing vision center.First, the concept of clothing visual center is put forward, and then the nature of clothing visual center is discussed in combination with visual psychology and aesthetic psychology.The existence of the clothing visual center and the aesthetic psychological demand of the clothing visual center fully reflect the application of visual psychology and aesthetic psychology in the field of clothing.The aesthetic of clothing visual center is not only a process of obtaining aesthetic enjoyment, but also a process of arousing the inner experience of aesthetic subject.The existence of clothing visual center fully accords with people's aesthetic psychology, and the aesthetic of clothing visual center directly affects the aesthetic perception of clothing as a whole.In view of the aesthetic characteristics of the clothing visual center, the relationship between the clothing visual center, clothing, human body and human visual center is discussed.It shows that people are the purpose and significance of the existence of clothing and clothing visual center, and the existence of clothing and its visual center satisfies people's various psychological needs.Clothing meets people's aesthetic psychological needs by creating a variety of visual centers. Through the visual illusion caused by the visual center, it makes up for the imperfection of people's body shape, and makes people gain confidence and social recognition.Therefore, the discussion of the clothing visual center has both the aesthetic theory value and the practical value of design.In the aspect of theory application, it is pointed out that the clothing vision center should be put forward based on people and should be fully combined with the trend of fashion.Finally, under the guidance of Gestalt psychology theory, some design methods of clothing visual center are analyzed, summarized and directed from four aspects: modeling, color, material and pattern.In addition to the discussion of the above theoretical part, this paper also uses eye movement experiment to examine and verify the presentation of the clothing visual center, the analysis of the properties, the influencing factors and so on.With the combination of theory and practice, the research of this paper is more persuasive and practical.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J523.5

【参考文献】