新疆旅游商品开发研究

发布时间：2018-04-13 10:53

本文选题：新疆 + 旅游商品　；参考：《新疆大学》2012年硕士论文

【摘要】：在旅游“吃、住、行、游、娱、购”六要素中，“购”这一非基本消费是不可或缺的一部分，旅游商品销售收入的高低是衡量一个国家或地区旅游业发展成熟与否的标志。虽然近年来我国旅游业得到了快速发展，然而由于长期以来对旅游购物重视程度不够，旅游商品的发展成为我国旅游业的薄弱环节，从而导致旅游业结构出现倾斜。因此分析并解决旅游商品发展中存在的问题能够使旅游业均衡健康发展，对于增加旅游收入，提高旅游地经济发展水平起着十分重要的作用。目前旅游界已经认识到旅游商品的重要作用，对旅游商品的研究也日益增多，但对新疆旅游商品的研究较少。在新疆旅游业跨越式发展的大背景下，新疆政府对旅游商品的发展也逐渐重视起来，多次开办旅游商品设计大赛和展销会，本文正是出于这方面研究需要的考虑对新疆旅游商品进行系统的研究，提出了相应的开发策略。本文首先通过文献梳理概括了国内外对于旅游商品的研究现状，，并在此基础上对旅游商品的概念进行了界定，明确了开发旅游商品的重要意义，其次通过问卷调查分析游客的购买行为并获取其对新疆旅游商品的感知，结合实地调查找出新疆旅游商品发展中存在的问题；接着对新疆旅游业、旅游商品市场发展现状以及客源市场进行分析；然后在前面分析的基础上结出旅游商品的开发原则、模式、途径并提出新疆土特产、民族工艺品、普通工艺品、化妆产品以及印刷品和出版物、旅游日用品的系列开发策略；最后从旅游商品设计方面、市场营销方面和政府政策方面给出对策建议。
[Abstract]:Among the six essential factors of tourism, "eat, live, travel, entertain and buy", "purchase" is an indispensable part of non-basic consumption, and the level of sales income of tourism commodities is a sign of whether the tourism industry of a country or region is mature or not.Although the tourism industry of our country has been developing rapidly in recent years, the development of tourism commodities has become the weak link of our country's tourism industry because of the lack of attention to tourism shopping for a long time, which leads to the structure of tourism industry tilting.Therefore, analyzing and solving the problems existing in the development of tourism commodities can make the tourism industry develop in a balanced and healthy manner, which plays a very important role in increasing tourism income and improving the level of economic development of tourist destinations.At present, the tourism industry has recognized the important role of tourism commodities, and the research on tourism commodities is increasing day by day, but the research on tourism commodities in Xinjiang is less.In the context of the leap-forward development of tourism in Xinjiang, the Xinjiang government has gradually attached importance to the development of tourism commodities, and has held many tourism commodity design competitions and exhibitions.This paper makes a systematic study on Xinjiang tourism commodities and puts forward the corresponding development strategies.Firstly, this paper summarizes the research status of tourism commodities at home and abroad through literature review, defines the concept of tourism commodities on this basis, and clarifies the significance of developing tourism commodities.Secondly, through the questionnaire survey to analyze the tourists' purchase behavior and obtain their perception of Xinjiang tourism commodities, combined with the field investigation to find out the problems existing in Xinjiang tourism commodity development; then to Xinjiang tourism,The present situation of tourism commodity market and the tourist source market are analyzed. Then, on the basis of the previous analysis, the development principles, models, ways and means of tourism commodity development are put forward and Xinjiang native products, ethnic handicrafts, common handicrafts are put forward.Cosmetic products, printed products and publications, tourism commodities series development strategies; finally, from the tourism commodity design, marketing and government policy aspects of countermeasures and suggestions.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

【参考文献】