重庆旅游业绩效及其影响因素研究

发布时间：2018-04-17 00:26

本文选题：重庆旅游业 + 绩效评价　；参考：《重庆工商大学》2012年硕士论文

【摘要】：自20世纪70年代末我国实行改革开放以来，我国旅游经济活动就一直处于持续快速发展的良好态势。随着旅游经济活动的快速发展，旅游业在国民经济中的地位也日益提高，成为了我国国民经济新的增长点，现已有不少地区将旅游业作为了地区经济发展的支柱产业或主导产业，重庆也不例外。旅游业不可忽视的发展潜力和作用要求我们要清楚的认识重庆旅游业发展现状，找到影响重庆旅游业发展的主要因素，制定合理的旅游业发展规划，，以促使重庆旅游业实现可持续发展，从而带动整个区域经济增长。本文首先综合分析旅游业发展所产生的经济效益，建立旅游业绩效评价体系；其次从旅游基本要素和旅游产业结构要素方面寻找影响重庆旅游业绩效的主要因素，并研究了影响因素与绩效之间的相关关系；最后根据研究结果提出提升重庆旅游业绩效的几点政策建议。第一，本文扼要介绍了选题背景和意义，以及国内外相关文献综述，总结了前人研究成果和不足之处；其次介绍本文的研究理论基础和以前学者在进行相关研究采用的方法；第三，从旅游业创汇能力、旅游业增加经济收入能力、旅游业促进就业能力、旅游业增加财政收入能力、旅游业吸引和接待游客能力、旅游业产业要素经济收入和投入产出能力等六方面根据指标选取原则选取旅游业绩效评价指标，建立指标体系，引进熵理论中信息熵的概念，采用熵值法对2000-2009年重庆旅游业绩效进行评价；第四，从旅游基本要素和旅游产业要素方面寻找影响重庆旅游业绩效的主要因素，利用多元回归分析方法对2000-2009年重庆旅游业绩效影响因素与旅游业绩效进行相关性分析；第五，根据文章分析结果有针对性的提出提升重庆旅游业绩效的几点政策建议，以力求实现重庆旅游业的可持续发展。
[Abstract]:Since the implementation of reform and opening to the outside world in China in the late 1970s, China's tourism economic activities have been in a good situation of sustained and rapid development.With the rapid development of tourism economic activities, the status of tourism in the national economy is also increasing day by day, which has become a new growth point of our national economy.Tourism has been regarded as the mainstay or leading industry of regional economic development in many regions, and Chongqing is no exception.The potential and function of tourism should not be ignored. We should clearly understand the present situation of tourism development in Chongqing, find out the main factors that affect the development of tourism in Chongqing, and formulate a reasonable tourism development plan.In order to promote Chongqing tourism to achieve sustainable development, thus driving the entire regional economic growth.Firstly, this paper comprehensively analyzes the economic benefits of tourism development and establishes a tourism performance evaluation system; secondly, it looks for the main factors that affect Chongqing tourism performance from the aspects of tourism basic elements and tourism industry structure elements.The relationship between the influencing factors and the performance is also studied. Finally, some policy suggestions to improve the tourism performance of Chongqing are put forward according to the results of the study.First, this paper briefly introduces the background and significance of the topic, as well as the literature review at home and abroad, summarizes the previous research results and shortcomings, secondly, introduces the theoretical basis of this paper and the methods used by previous scholars in the relevant research.Third, from the ability of tourism to earn foreign exchange, the ability of tourism to increase economic income, the ability of tourism to promote employment, the ability of tourism to increase fiscal revenue, and the ability of tourism to attract and receive tourists.According to the principle of index selection, the index system of tourism performance evaluation is selected, and the concept of information entropy in entropy theory is introduced in the six aspects of economic income and input-output ability of tourism industry.The entropy method is used to evaluate the tourism performance of Chongqing from 2000 to 2009. Fourthly, the main factors influencing Chongqing tourism performance are found from the aspects of tourism basic elements and tourism industry elements.Using the method of multiple regression analysis, this paper analyzes the correlation between Chongqing tourism performance factors and tourism performance from 2000 to 2009. Fifth, according to the results of the article, it puts forward some policy recommendations to improve Chongqing tourism performance.In order to achieve the sustainable development of Chongqing tourism.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F224

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