山东半岛蓝色经济区可持续旅游业发展方向与对策研究

发布时间：2018-04-17 01:14

本文选题：“蓝区” + 可持续旅游业　；参考：《山东师范大学》2013年硕士论文

【摘要】：随着我国旅游业的快速发展，旅游业对国民经济的影响力也越来越大。在快速发展的背后也带来了诸多问题，旅游活动对旅游目的地的自然环境、人文环境、生物的多样性以及生态环境所带来的负面影响正日益凸显，这使得旅游业的发展缺乏持久的动力。因此，如何对旅游开发和旅游活动进行调控，在保护旅游资源和旅游环境的同时，使旅游业获得可持续发展能力，确保经济效益、社会效益和环境效益的统一，是一个亟需研究解决的重大课题。山东半岛蓝色经济区（下文简称““蓝区””）是我国批准建立的第一个国家级海洋经济区，地理位置优越，交通方便快捷，海洋旅游资源丰富多样，人文历史文化内涵丰厚，海洋旅游业是其发展优势产业之一，旅游经济发展水平较高，但是目前旅游业发展也面临着同样的问题，即如何在发展旅游业的同时，保护好旅游资源和环境，推动旅游业向可持续发展方向转变。本文把可持续旅游发展理论运用到“蓝区”的实践中，，通过对“蓝区”旅游业发展水平和存在问题的系统分析，研究提出了该区域可持续旅游业的发展方向，并提出了有针对性的对策建议，有助于推动“蓝区”的建设，可为政府相关部门提供决策参考。本论文的主要研究内容为以下几个方面：第一部分主要是介绍关于可持续旅游业发展的相关理论研究，其中涉及环境与经济协调发展理论、区域可持续发展理论、点轴开发理论、增长极理论等。通过国内外对可持续旅游的多种定义，对可持续旅游的内涵和特征进行了阐述，并论述了可持续旅游业发展的目标，同时还对可持续旅游的相关概念进行了辨析。第二部分论述山东半岛蓝色经济区旅游业发展现状分析。从四个方面论述：“蓝区”旅游资源的类型和特征、“蓝区”旅游业收入分析、“蓝区”游客人数分析、“蓝区”各市旅游业发展差异分析。第三部分主要分析了“蓝区”旅游业发展面临的问题。存在的问题主要是海洋产业布局不尽合理、滨海旅游资源在开发利用过程中被破坏、局部海洋污染严重、旅游产品和服务质量不高、区域一体化进程较慢、海洋文化内涵挖掘不够、旅游配套设施不完善、旅游产品缺乏文化内涵以及政府多头管理等方面。第四部分分析“蓝区”可持续旅游业的发展方向。具体从以下几个方面论述，布局转变：由单一分散布局向重点建设三大特色旅游带转变；产品转变：由高消耗、高排放产品向低消耗、低排放产品转变；基础提升：旅游配套设施由耗能型向节能型、低碳型转变；品牌提升：由传统旅游品牌向蓝色旅游品牌转变；产业融合：加速旅游业与第一、第二、第三产业的融合；景区建设：由单一经济型景区建设向环境友好型景区建设转变。研究提出了适合于“蓝区”自身的可持续旅游业发展方向。第五部分“蓝区”实施可持续旅游业发展的对策建议。针对旅游业发展中存在的问题，提出以下对策建议：旅游地建设要制定科学规划，倡导保护性开发；构建特色、多样化的旅游产品体系；监控和整治海洋污染；完善旅游配套设施，促进区域一体化；采用多重营销手段引导低碳消费和生态消费；加强社区居民参与，提高旅游管理水平；加强旅游项目建设评估论证；重视旅游人才培育，提高旅游从业人员素质。这些对策建议的实施能够推动“蓝区”旅游业朝着可持续的方向发展。本文的创新之处主要在于：把研究范围锁定在“蓝区”这一特殊区域，探讨以滨海旅游为主的“蓝区”可持续旅游业发展的方向。通过对“蓝区”旅游业发展状况进行系统的梳理分析，从可持续发展的角度，提出自己的关于该区域的旅游业可持续发展的方向以及发展对策。对促进“蓝区”建设及旅游业健康发展具有一定的理论参考价值和现实指导意义。
[Abstract]:With the rapid development of tourism in China , the influence of tourism on national economy is becoming more and more important .

The main contents of this paper are as follows :

The first part mainly introduces the relevant theoretical research on sustainable tourism development , including the theory of environment and economic coordinated development , the theory of regional sustainable development , the theory of point - axis development , the growth pole theory , etc . Through various definitions of sustainable tourism at home and abroad , the connotation and characteristics of sustainable tourism are expounded , and the aim of sustainable tourism development is discussed , and the related concepts of sustainable tourism are also analyzed .

The second part discusses the present situation of tourism development in the blue economic zone of Shandong Peninsula . From the four aspects , it discusses the types and characteristics of tourism resources , the analysis of tourism income of " blue area " , the number of tourist numbers in " blue area " and the analysis of tourism development difference in " blue area " .

The third part mainly analyzes the problems faced by the development of the tourism industry in the blue area . The existing problems are that the marine industry layout is not reasonable , the coastal tourism resources are damaged during the development and utilization process , the local marine pollution is serious , the tourism products and the service quality are not high , the regional integration process is slow , the connotation of the marine culture is insufficient , the tourism supporting facilities are not perfect , the tourism products lack the cultural connotation and the government multi - head management , etc . The fourth part analyzes the development direction of the sustainable tourism in the blue region .
Product transformation : from high consumption , high - emission products to low - consumption , low - emission products ;
Foundation promotion : tourism supporting facilities are converted from energy consumption type to energy - saving and low - carbon type ;
Brand promotion : from the traditional tourism brand to the blue tourism brand ;
Industry integration : accelerate the integration of tourism with the first , second and third industries ;
The construction of the scenic spot : a transition from the construction of a single economic type scenic spot to the environment - friendly scenic spot . The research put forward the sustainable tourism development direction suitable for the " blue zone " itself .

In the light of the problems existing in the development of tourism , the following countermeasures are suggested : the construction of tourism should be formulated scientifically , and the protective development should be advocated ;
To build a characteristic and diversified tourism product system ;
Monitoring and remediation of marine pollution ;
Perfect tourism supporting facilities and promote regional integration ;
Multi - marketing is used to guide low - carbon consumption and ecological consumption ;
Strengthening the participation of community residents and improving the level of tourism management ;
Strengthening the evaluation and demonstration of tourism project construction ;
Pay attention to the cultivation of tourism talents and improve the quality of tourism employees . The implementation of these countermeasures can promote the development of the tourism industry in the Blue Area towards sustainable development .

The innovation of this paper mainly lies in that the research scope is locked in the special area of " blue area " , and the direction of sustainable tourism development based on coastal tourism is discussed . Through the systematic analysis of the development situation of " blue area " tourism , the direction of sustainable development of tourism in the region is put forward from the perspective of sustainable development , and the development countermeasures are put forward .

【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【参考文献】