A农业生态旅游园区建设项目风险管理研究

发布时间：2018-04-17 02:19

本文选题：农业生态旅游 + 项目风险管理　；参考：《吉林大学》2013年硕士论文

【摘要】：生态观光农业是一种以农业和农村为载体的新型生态旅游业。随着国内旅游业的深入发展,旅游者在旅游消费活动中也逐渐成熟起来,加之工作、生活压力的不断增大,人们的生活方式和对旅游需求的观念发生了很大改变。快节奏的城市生活和工作,使人们开始疲乏于喧闹嘈杂的城市生活,而对安逸、恬静、闲适的田园生活、乡村农家生活愈加向往。农业生态旅游以远离闹市的空间载体和绿色生态的资源载体,迎合了大部分都市居民的旅游需求。随着“健康生活理念”的深入人心,人们开始逐步崇尚“绿色旅游”和“回归自然”,并不断成为我国城镇居民的一种时尚和生活方式,使得农业生态旅游成为发展的新趋势。随着交通条件的不断完善和自驾车的发展普及,旅游目的地范围不断扩大。旅游方式向城郊化、乡村化、田园化、休闲度假化方向发展,旅游者需求日趋精致化。高品质、个性化的旅游产品,加上舒适、新鲜的体验环境,才能占领现代旅游市场,农业生态园区旅游在某种程度上满足了旅游者追求高雅精致生活方式的追求。旅游需求向个性化、多样化方向发展。自驾游、乡村游、民俗游、田园游等成为追求人格独立和满足游客多种心理需求的旅游载体。充分体现“住农家屋、吃农家饭、干农家活、享农家乐”的民俗特色,满足都市人享受田园风光,回归纯朴民俗的愿望,农业旅游项目也日渐蓬勃发展。通过对农业生态旅游园区工程不同建设阶段的风险进行识别、评估,给出风险的管理策略,从而为农业生态旅游园区工程的建设参与方的决策提供客观的依据,并且通过增强生态保护意识、促进农户经济行为合理性、关注政策变化并强化利益契约机制建设、实施有效的战略规划与论证、合理投入与分配资金、统一施工标准并建立完整的培训系统、建立人机风险信息管理系统等着实有效的的风险应对措施。加强科技力量的投入,改变生产力创新方式,调整产业结构,协调三种产业关系形成共同发展体系,将能实现农业生态旅游园区带动经济新发展的繁荣景象。由此推动我国大中型农业生态旅游园区建设项目的风险管理与工程保险的研究与实践,以促进我国农业生态旅游园区建设工作模式的国际化,提高基本建设的水平和效益。运用现代项目管理理论,基于系统的思想将风险管理的相关理论方法运用到农业生态旅游项目的开发管理中,针对实际情况,采用科学的风险评判管理办法,从项目系统的角度出发,把风险要素分类讨论,设计了风险评价体系来衡量风险的影响范围,最终针对不同风险的特性,设计较为有效的防范于应对策略。事前做到有备无患,在风险发生时才能做出及时有效的应对。引入人力资源管理办法,对项目在施工与管理阶段中参与的人员进行分类控制,人员的技术能力、操作行为标准和道德水平进行监管,并提出相应风险的控制措施。项目中每个位置的参与人员对风险的应对方法的正确与否都将影响到项目的运营发展状况,因此,充分发挥全体人员的智慧认真分析风险,积极运用风险管理的知识,采取一切积极有效的办法应对项目中出现的复杂多样的风险。
[Abstract]:Sightseeing agriculture is a new type of ecological tourism to agriculture and countryside. With the further development of domestic tourism, tourist consumption activities also gradually mature, coupled with work, the pressure of living is increasing, changed people's life style and the concept of tourism demand fast pace. The city life and work, so that people began to fatigue in noisy city life, and to comfort, quiet, idyllic life, village life more yearning. Spatial carrier of agricultural eco tourism resources in areas away from the carrier and green ecological, to cater to the most urban residents travel demand. With more healthy life the concept of ", people began to advocate" green travel "and" return to nature ", and has become a fashion and lifestyle of urban residents in China, makes the agricultural Ecology tourism has become a new trend of development. With the constant improvement of traffic conditions and driving the development of popular tourist destination range is expanding. Tourism to urban, rural, pastoral, leisure development, tourist demand is becoming more and more refined. High quality, personalized tourism products, and a comfortable, fresh experience, in order to capture the modern tourism market, agricultural ecological park tourism to some extent satisfy the tourists' pursuit of elegant life style. The pursuit of tourism demand to personalized, diversified direction. Driving, rural tourism, folk tourism, pastoral tours become the pursuit of independent personality and meet the tourism carrier many tourists psychological needs. Fully embody the "farm house to live, eat rice farmers, dry farmers live, enjoy farmhouse" folk characteristics, to meet the city people to enjoy the idyllic scenery, return to the simple folk desire, Agricultural tourism projects are also booming.
Based on the agricultural ecological tourism park project risk in different construction stages are identified, assessed, given the risk management strategy, so as to provide the basis for the construction of agro ecological tourism park project participants in the decision-making, and by enhancing the awareness of ecological protection, promoting the economic behavior of peasant household rationality, attention to strengthen the construction of contract for the benefit of policy changes and mechanism. The implementation of strategic planning and demonstration of effective and reasonable investment and allocation of funds, unified construction standards and establish a complete training system, the establishment of ergonomic risk information management system is the effective measures to deal with risks. To strengthen the power of Science and technology investment, productivity change innovation, adjust the industrial structure, coordination of three industrial relations form common development system. Will be able to realize the agricultural ecological tourism park led the new development of the economic prosperity. Thus promoting China's large and medium-sized agricultural production. The research and practice of risk management and insurance project construction project eco-tourism park, to promote the internationalization of the work mode of China's agricultural eco tourism park construction, improve the level and efficiency of basic construction. Using modern project management theory and system based on the idea of the related theory and methods of risk management is applied to the development of ecological agriculture tourism project management in according to the actual situation, the risk evaluation of scientific management methods, starting from the project system point of view, the risk factors affecting the scope of classification discussion, design risk evaluation system to measure risk, according to different characteristics of risk, design more effective preventive strategies. Ex ante risk occurs in be prepared against want. In order to make a timely and effective response. The introduction of human resources management methods, in the classification of the project involved in the construction and management in the stage of personnel Control, competence of personnel, supervision level operation behavior standards and ethics, and put forward the corresponding control measures of risk. Each position in the project method to deal with the participants of the risk is correct or not will affect the operation of the project development, therefore, give full play to all the staff of the wisdom of a careful analysis of the risk, and actively use knowledge of risk management, take complex risks all positive and effective way to deal with the project.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;F323.4

【参考文献】