旅游情境下公众低碳旅游行为影响因素研究——以三亚游客为例

发布时间：2018-04-18 01:08

本文选题：低碳旅游 + 旅游行为　；参考：《资源科学》2015年01期

【摘要】：低碳旅游发展离不开社会公众的积极参与,准确把握公众在特定旅游情境下的低碳行为机理是推动旅游业低碳转型与可持续发展的重要环节。基于对三亚市过夜游客的问卷调查数据,采用结构方程模型分析方法,从微观视角对公众在特定旅游情境下的低碳旅游行为影响因素进行了研究探讨。结果表明:公众的低碳旅游行为由一般行为与积极行为两个维度构成,公众对一般行为的认知和参与度较高,对积极行为的认知和参与度偏低。比较而言,一般行为相似于公众较为熟悉的节能环保行为,易受公众环保价值观和态度的影响;积极行为需要更高的参与热情和能力,相对更易受低碳知识和旅游地低碳情境的影响。同时,社会规范与感知利益对一般和积极低碳旅游行为都具有显著影响。基于此,研究提出了一个旨在引导公众积极参与低碳旅游行为,推动低碳旅游发展的政策框架。
[Abstract]:The development of low-carbon tourism can not be separated from the active participation of the public. It is an important link to promote the low-carbon transformation and sustainable development of tourism industry to accurately grasp the low-carbon behavior mechanism of the public in a specific tourism situation.Based on the questionnaire data of overnight tourists in Sanya City, this paper studies the influencing factors of low-carbon tourism behavior of the public in a specific tourism situation from the microscopic perspective by using the structural equation model analysis method.The results show that the low carbon tourism behavior of the public consists of two dimensions: general behavior and positive behavior. The public's cognition and participation in general behavior is higher than that in active behavior.Comparatively speaking, the general behavior is similar to the more familiar energy conservation behavior of the public, and is vulnerable to the influence of public environmental values and attitudes; positive behavior requires a higher level of enthusiasm and ability to participate.Relatively more vulnerable to low-carbon knowledge and tourism destination low-carbon situation.At the same time, social norms and perceived interests have a significant impact on both general and positive low-carbon tourism behavior.Based on this, a policy framework is proposed to guide the public to actively participate in low-carbon tourism and promote the development of low-carbon tourism.
【作者单位】：天津大学管理与经济学部;
【基金】：国家社会科学基金重大项目:“基于智慧技术的滨海大城市安全策略与综合防灾措施研究”(编号:13&ZD162) 国家软科学研究计划项目:“低碳旅游与旅游消费拉动经济的一般均衡研究”(编号:2011GXQ4B008)
【分类号】：F592.7;X24

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