红色旅游与乡村旅游整合开发研究

发布时间：2018-04-18 16:11

本文选题：整合开发 + 红色旅游　；参考：《成都理工大学》2012年硕士论文

【摘要】：改革开发以来，我国经济和社会的发展取得了长足的进步，伴随经济的发展和社会的进步我国的旅游业也获得的巨大的发展。全国各地纷纷掀起了发展旅游的热潮，各类旅游景区如雨后春笋般在神州大地生长开来。伴随旅游的发展随之而来的是旅游业竞争的日趋激烈。为了避免恶性竞争带来的不必要损失，各旅游区纷纷走上了合作开发的道路，旅游的整合开发遂成为旅游业发展的一种趋势，也成为各地提高旅游竞争力、实现旅游业持续、健康、稳定发展的重要途径。旅游的整合开发引起了各地政府、企业、学者的高度关注，成为热门的研究课题。本文在前人研究的基础上，对红色旅游与乡村旅游整合的影响因素、整合需具备的条件、整合的内容体系等问题展开了初步探讨，试图建立红色旅游与乡村旅游整合开发的理论体系。全文分为四个部分。第一部分为绪论，包括研究背景、研究意义、研究现状、基本概念和研究的基本方法。研究背景、研究现状和研究意义的分析分别从理论和实践方面揭示了红色旅游与乡村旅游整合开发的必要性，研究路线和基本概念为下一步的探讨理清了思路，为接下来研究的展开奠定了基础。第二部分是旅游整合开发研究的理论基础，对研究所依托的理论进行阐述，寻找研究的理论支撑点，使研究建立在坚实的理论基础之上。并通过对成熟景区红色旅游与乡村旅游的整合经验分析，为本研究提供参考。第三部分为本论文的重点，初步建立了旅游整合开发的理论体系，从分析旅游整合开发的充分性和必要性入手，提出了旅游整合开发应该包含旅游资源、旅游产品、旅游营销的整合。第四部分以川陕苏区平昌红军纪念园为例进行实证研究。在对川陕苏区平昌红军纪念园旅游资源充分掌握以及对旅游发展现状深入了解的基础上，提出了川陕苏区平昌红军纪念园旅游整合开发的具体方法，，从而在一定程度上验证了笔者所提出了旅游整合开发的内容体系。
[Abstract]:Since the reform and development, the economic and social development of our country has made great progress, along with the economic development and the social progress, the tourism industry of our country has also obtained the huge development.All over the country has set off a wave of tourism development, all kinds of scenic spots springing up in the land of Shenzhou.With the development of tourism, tourism competition is becoming increasingly fierce.In order to avoid unnecessary losses caused by vicious competition, various tourist areas have embarked on the road of cooperative development. The integration and development of tourism has become a trend of tourism development, and it has also become a trend to enhance the competitiveness of tourism in various places and to achieve a sustained tourism industry.The important way of healthy and steady development.Tourism integration has attracted great attention from governments, enterprises and scholars, and has become a hot research topic.On the basis of previous studies, this paper discusses the factors affecting the integration of red tourism and rural tourism, the necessary conditions for integration, the content system of integration, and so on.This paper attempts to establish a theoretical system for the integration and development of red tourism and rural tourism.The full text is divided into four parts.The first part is the introduction, including the research background, research significance, research status, basic concepts and basic research methods.The research background, the present situation and the significance of the research reveal the necessity of the integrated development of red tourism and rural tourism in theory and practice respectively. The research route and basic concepts make clear the way of thinking for the next discussion.It lays a foundation for the following research.The second part is the theoretical basis of tourism integrated development research, the research based on the theory to explore the theoretical support point, so that the research is based on a solid theoretical basis.And through the mature scenic spot red tourism and the rural tourism integration experience analysis, provides the reference for this research.The third part is the focal point of this paper, has established the theory system of the tourism integration development preliminarily, from the analysis tourism conformity development adequacy and the necessity, proposed that the tourism integration development should include the tourism resources, the tourism product,The integration of tourism marketing.The fourth part takes the Pyeongchang Red Army Memorial Garden in Sichuan and Shaanxi Soviet region as an example.On the basis of a thorough understanding of the tourism resources of the Pyeongchang Red Army Memorial Garden and the present situation of tourism development in Sichuan and Shaanxi Soviet areas, this paper puts forward the concrete methods for the tourism integration and development of the Pyeongchang Red Army Memorial Garden in the Sichuan and Shaanxi Soviet areas.Thus, to a certain extent, the author has verified the content system of tourism integration development.
【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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