游戏化设计在旅游体验中的设计与研究

发布时间：2018-04-19 10:38

本文选题：游戏化 + 旅游　；参考：《湖南大学》2013年硕士论文

【摘要】：游戏是伴随着人类的历史而存在的，它给人们生活带来强大的积极作用。与此同时，游戏化的理念也进入世人眼中，各行业开始发现游戏化在体验经济时代无与伦比的积极作用。近年来,游戏化设计（Gamification Design）将游戏的思维和机制运用到其他领域来引导用户深层互动和影响用户使用产品时的心理倾向，以特有的机制给用户带来不同的满足感，促使用户更好地进行其他领域的活动。本文旨在讨论游戏化设计方法在旅游体验中的设计应用，并研究如何通过适合的游戏化设计提高游客旅游体验的沉浸感和趣味性，从而进一步推动旅游行业的良性发展。优质的旅游体验是旅游服务成功运作的重要因素和源源不断的动力，在旅游服务中而言，在确保功能上的基本需求以后，给用户提供一个参与感强，兼具个性化和趣味性的体验过程不仅能给用户带来体验层次上精神的满足，而且能保证该产品长久地顺利进行。笔者试图在旅游体验中引入“游戏化设计”这一因素，利用规则、奖励、实时反馈等游戏机制充分发挥游戏化的积极激励作用，提高产品与用户之间的互动性和用户粘度。本文在确立了游戏化与旅游体验整合之后进行了设计过程。在初期阶段，，通过对游戏化设计相关理论的研究，以及针对市场上的现有产品竞品分析，结合对产品用户的多方面的调研和分析后，提出游戏化设计在旅游体验中的设计策略；在课题研发中期，详细分析产品的服务内容和操作流程，综合用户调研的信息规划出产品架构和用户路径；最后从视觉风格和界面效果的呈现入手，完成游戏化设计在旅游体验上的设计应用。文章探索新型个性化的旅游服务模式，将游戏化设计与旅游体验相结合。这种富于游戏机制服务设计呈现出反馈性、娱乐性、、趣味性、互动参与性等特点能够更好地满足用户参与旅游活动个性化的需求，带给用户一种全新体验感受。对于正在持续发展的旅游行业带来活力并具有一定的参考价值。
[Abstract]:The game exists along with the human history, it brings the powerful positive function to the people's life.At the same time, the concept of gaming also entered the eyes of the world, industries began to find that gaming in the era of experience economy unparalleled positive role.In recent years, gameplay design (Gamification Design) has applied game thinking and mechanisms to other areas to guide users to interact deeply and influence their psychological tendencies when using products, bringing different satisfaction to users with unique mechanisms.Urge users to better engage in other areas of activity.The purpose of this paper is to discuss the application of gameplay design method in the design of tourism experience, and to study how to improve the immersion and interest of tourist tourism experience through suitable game design, so as to further promote the benign development of tourism industry.High quality tourism experience is an important factor and constant driving force for the successful operation of tourism services. In terms of tourism services, after ensuring the basic functional needs, it provides users with a strong sense of participation.Both personalized and interesting experience process can not only bring users the satisfaction of the spirit on the level of experience, but also ensure that the product goes smoothly for a long time.The author tries to introduce the factor of "game design" into the tourism experience, and make full use of the game mechanism, such as rules, rewards, real-time feedback and so on, to give full play to the positive incentive function of the game, and to improve the interaction and viscosity between the product and the user.This article has carried on the design process after establishing the integration of game and tourism experience.In the initial stage, through the research of the relevant theory of game design, and the analysis of the current product competition in the market, combined with the research and analysis of various aspects of product users, this paper puts forward the design strategy of game design in tourism experience.In the middle period of the research and development of the project, the service content and operation flow of the product are analyzed in detail, and the product structure and user path are planned by synthesizing the information of the user investigation; finally, the presentation of visual style and interface effect is started from the view style and interface effect.Complete the design and application of game design in tourism experience.This paper explores a new type of individualized tourism service model and combines game design with tourism experience.This kind of rich game mechanism service design presents the feedback, the entertainment, the interest, the interactive participation and so on the characteristic can better satisfy the user to participate in the traveling activity personalized demand, brings a kind of brand-new experience feeling to the user.For the sustainable development of the tourism industry to bring vitality and have a certain reference value.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TB472;F592

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