中国旅行社实体网络化发展研究

发布时间：2018-04-19 15:08

本文选题：旅行社 + 传统模式　；参考：《海南大学》2013年硕士论文

【摘要】：近年来,社会经济的快速发展使得居民生活水平不断提高,旅游已经渐渐成为人们生活中不可分割的一部分,旅游业在国民经济中所占的比重也越来越高。2009年,国务院颁布了《国务院关于加快发展旅游业的意见》,采取一系列政策措施大力发展旅游业。与此同时,计算机和互联网已经走进了千家万户,互联网技术快速发展,正在改变着信息传播的方式,改变着人们的日常生活,中国旅行社也正在实现从传统的实体化向网络化发展的伟大变革。本文针对传统旅行社实体网络化这一事实,先在对其发展趋势做了介绍,然后对旅行社实体网络化产生的原因和必然性进行分析,并结合实例研究,对发展中存在的问题和挑战进行了概要剖析,最后提出了相应的解决办法和建议,为旅行社实体网络化建设提出了一些理论思考和实践对策。目的是期望我国传统旅行社可以经得住变革的冲击,转变观念、变革经营理念,最终实现由传统型向现代型的成功转型。
[Abstract]:In recent years, with the rapid development of social economy, the living standard of residents has been continuously improved. Tourism has gradually become an integral part of people's lives, and the proportion of tourism in the national economy is increasing. In 2009,The State Council promulgated the State Council's opinions on speeding up the development of tourism and adopted a series of policies and measures to develop tourism.At the same time, computers and the Internet have entered thousands of households. The rapid development of Internet technology is changing the way of information dissemination and people's daily lives.China Travel Service is also realizing the great change from the traditional materialization to the network development.Aiming at the fact that the traditional travel agency entity network, this paper first introduces its development trend, then analyzes the reason and inevitability of the travel agency entity network, and studies it with an example.This paper briefly analyzes the problems and challenges existing in the course of development, and finally puts forward the corresponding solutions and suggestions, and puts forward some theoretical and practical countermeasures for the construction of the entity network of travel agencies.The purpose is to hope that the traditional travel agencies of our country can withstand the impact of change, change the concept, change the management idea, and finally realize the successful transformation from the traditional type to the modern type.
【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.6

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