标志物的重要意义:首访与再访游客间的差异性

发布时间：2018-05-02 16:46

  本文选题：标志物 + 重要　； 参考：《旅游学刊》2013年02期

【摘要】：正1引言目的地营销的目的就是说服游客到特定目的地旅游②。要实现这个目的需要完成一系列互相关联并且常常是同时进行的任务。需要的行动包括:识别对旅游者具有吸引力的目的地产品、吸引物与独特经历,打造目的地正面形象,识别对购买该地旅游产品有兴趣的潜在游客市场,构建能够体现目的地个性和吸引力的品牌,为目的地提供具有较强识别性的标识或标识体系,以及为目的地营销提出完整
[Abstract]:The goal of destination marketing is to persuade tourists to travel to specific destinations. To accomplish this requires a series of interrelated and often simultaneous tasks. Actions needed include identifying destination products that are attractive to tourists, attractions and unique experiences, creating positive images of destinations, and identifying potential tourist markets that are interested in buying tourism products there. Build a brand that reflects the personality and attractiveness of the destination, provide a strongly identifiable identification or identification system for the destination, and propose a complete destination marketing
【作者单位】： School
【分类号】：F590
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本文编号：1834702