略论西藏山南错那县勒布沟区旅游文化资源的开发

发布时间：2018-05-08 05:50

本文选题：勒布沟区 + 旅游文化资源　；参考：《中央民族大学》2012年硕士论文

【摘要】：文化产业作为一种新兴产业的迅速崛起,半个多世纪以来,随着科学技术的高速发展,以其强大的生命力在世界经济舞台上展示了自已作为“朝阳产业”的无穷魅力。改革开放以来,中国文化产业得到了前所未有的蓬勃发展。少数民族地区因秀美的自然风光和独特的民族文化,具备旅游开发的天然优势。西藏旅游资源的丰富性和独特性以及长期隔绝于外部社会的封闭环境对国内外游客产生了巨大的吸引力。本文旨在通过分析勒布沟区这一门巴族聚居地的旅游文化资源和客源市场,在目标客源市场培育、旅游主题定位与形象设计、游线组织规划等方面,提出针对性强的实用建议,并根据当地旅游业发展现状及存在问题,对旅游前景探讨并评估。本文主要研究方法为文献法、实地调查法和SWOT分析法。本文主体分为六个部分,主要内容如下：绪论介绍选题意义及主要参照理论。分别从学术意义和现实意义两个层面进行阐述,并对本文调查点概况和主要参照理论——布迪厄的“文化资本”理论和整体论——进行了介绍,梳理了相关研究；第一章详细介绍了勒布沟区环境概况,对勒布沟区的自然环境和人文环境进行梳理并详尽说明,用“文化资本”理论阐释勒布沟区的文化资源与经济资本的转化；第二章是勒布沟区旅游文化资源及其评价。本章通过对勒布沟区旅游文化资源的分析,指出勒布沟区旅游文化资源总体特征并评价；第三章是勒布沟区旅游业现状。本章对西藏客源市场现状和勒布沟区旅游业整体现状进行了介绍；第四章是在第三章基础上提出的勒布沟区旅游市场营销与培育。本章引入了市场营销与市场培育的概念,提出了培育勒布沟区旅游市场的总体原则和客源市场培育的基本模式,并对勒布沟区旅游市场的培育提出建议；亦从勒布沟区旅游形象及定位原则和旅游主题形象切换两个方面进行讨论。提出勒布沟区旅游形象为：穿越喜马拉雅,享受天然氧吧,体验门巴原生态,定位原则为视觉冲击力、形象独特性、便于传播、文化根基、古典和后现代理念结合等原则。而勒布沟区的旅游主题形象切换要从勒布沟区的旅游功能属性、勒布沟区的市场换季属性及勒布沟区的品牌发展属性几个方面来综合考虑；第五章为对勒布沟区开发环境综合评价的SWOT分析。本章对勒布沟区的优势、劣势、机遇、挑战几个方面进行了分析,并对勒布沟区潜在的客源市场的调查问卷结果进行对照,得出勒布沟区开发“优势超过弱势,机遇大于挑战”的结论。
[Abstract]:As a new industry, cultural industry has been rising rapidly for more than half a century. With the rapid development of science and technology, it has displayed its infinite charm as a "sunrise industry" with its strong vitality on the world economic stage. Since the reform and opening up, China's cultural industry has been unprecedented vigorous development. Because of its beautiful natural scenery and unique national culture, ethnic minority areas have the natural advantages of tourism development. The richness and uniqueness of Tibet's tourist resources and the isolation from the external society for a long time have made great attraction to tourists at home and abroad. Through the analysis of the tourism cultural resources and the tourist market in Lepbugou area, this paper puts forward some practical suggestions, such as the cultivation of the target tourist market, the orientation and image design of the tourism theme, the organization and planning of the tour line, and so on. According to the present situation and existing problems of local tourism development, the tourism prospect is discussed and evaluated. The main research methods of this paper are literature method, field investigation method and SWOT analysis method. The main body of this paper is divided into six parts, the main contents are as follows: Introduction introduces the significance of the topic and the main reference theory. From the two aspects of academic significance and practical significance, this paper introduces the survey points and the main reference theory-Bourdieu 's theory of "cultural capital" and holism, and combs the relevant research. The first chapter introduces the environmental situation of Le Bugou area in detail, combs and explains the natural environment and human environment of Le Bugou area in detail, and explains the transformation of cultural resources and economic capital of Le Bugou area with the theory of "cultural capital". The second chapter is the tourism cultural resources and its evaluation in Le Bugou area. This chapter points out the overall characteristics and evaluation of tourism cultural resources in Le Bugou area through the analysis of tourism cultural resources in Le Bugou area. The third chapter is the present situation of tourism in Le Bugou area. This chapter introduces the current situation of the tourist market in Tibet and the overall situation of tourism in Le Bugou area. The fourth chapter is based on the third chapter of the Leibugou tourism marketing and cultivation. This chapter introduces the concepts of marketing and market cultivation, puts forward the general principles of cultivating the tourism market in Le Bugou area and the basic mode of cultivating tourist market, and puts forward some suggestions for the cultivation of tourism market in Le Bugou area. The paper also discusses the tourism image and positioning principle of Le Bugou area and the change of tourism theme image. The tourism image of Le Bugou area is as follows: travel through the Himalayas, enjoy natural oxygen bar, experience the original ecology of Memba, locate the principles of visual impact, image uniqueness, easy to spread, cultural foundation, the combination of classical and postmodern ideas and so on. The tourism theme image switching of Le Bugou area should be considered from several aspects, such as the tourism function attribute of Le Bugou area, the market changing season attribute of Le Bugou area and the brand development attribute of Le Bugou area. The fifth chapter is the SWOT analysis of the comprehensive evaluation of the development environment in Le Bugou area. This chapter analyzes the advantages, disadvantages, opportunities and challenges of the Leibugou area, and compares the results of the questionnaire of the potential customer market in the Leibugou area, and draws the conclusion that the advantages of the development of the Leibugou area exceed the weakness. Opportunities outweigh challenges.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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