城市旅游意象的生成方式研究

发布时间：2018-05-14 00:17

本文选题：意象 + 城市旅游意象　；参考：《华东师范大学》2013年硕士论文

【摘要】：随着旅游业深入发展,城市日渐成为重要的旅游活动集聚地,城市旅游意象作为旅游者认知城市旅游目的地的重要方式,是吸引旅游者的关键因素之一。诸多研究表明,鲜明生动的城市形象和意味深长的城市意蕴将会对旅游者产生强大的吸引力。旅游目的地意象作为当今热点探索领域之一,关于目的地意象和旅游者之间关系的静态过程研究不断成熟,并在目的地选择和目的地满意度方面体现出极强的应用价值。然而,有关旅游目的地意象的动态过程研究相对匮乏。本文认为,城市旅游意象是依托其所处的时空在旅游者头脑中形成的认知图式,是动态发展的过程。城市独特的地脉、文脉构成了城市旅游意象的基础,媒介环境及旅游者是外在刺激,两者在同化与顺应的相互作用过程中促使城市旅游意象的“意”与“象”从低级到高级渐次升华,推动城市旅游意象从一个平衡状态向另一个更高级平衡状态发展。因此本文主要从审美意象理论、生成论和发生认识论等基本理论入手,在分析城市旅游意象构成基础和定位上进一步探究城市旅游“意”与“象”的互动生成以及在时空坐标下的演绎,从结构解析到建构生成,提出城市旅游意象生成方式,期望对其他城市旅游意象的构建及可持续发展具有普遍的指导意义本文由五章构成。第一章为绪论；第二章是基本概念和相关理论；第三章在理论指导下,着重分析城市旅游意象的空间结构、构成基础、定位和意象的时空演绎,从结构到建构,层层递进,提出城市旅游意象的生成方式；第四章在前文相关研究的基础上,通过对上海旅游发展历程的梳理解读上海,深入解析上海的城市旅游意象,并分析其在时空坐标内“意”与“象”的互动生成来佐证城市旅游意象的生成方式；第五章,从整体角度对研究内容进行归纳总结,同时指出论文存在的不足以及对未来研究的展望,以期有利于城市旅游意象生成的可持续研究。
[Abstract]:With the further development of tourism, the city is becoming an important gathering place of tourism activities. As an important way for tourists to recognize the destination of urban tourism, urban tourism image is one of the key factors to attract tourists. Many studies show that vivid city image and meaningful city meaning will make tourists attractive. As one of the hot research fields, the research on the static process of the relationship between destination image and tourists is mature, and it has a strong application value in destination selection and destination satisfaction. However, the research on the dynamic process of tourism destination image is relatively scarce. This paper holds that the image of urban tourism is a cognitive schema formed in the mind of tourists depending on their time and space, and it is a process of dynamic development. The unique context of the city forms the basis of the urban tourism image, and the media environment and tourists are external stimuli. In the process of assimilation and adaptation, the "meaning" and "image" of the urban tourism image are gradually sublimated from the lower level to the higher level, thus promoting the development of the urban tourism image from one equilibrium state to another higher equilibrium state. Therefore, this paper mainly starts with the basic theories of aesthetic image theory, generative theory and generative epistemology. On the basis of analyzing the constitution and orientation of urban tourism image, this paper further explores the interactive generation of "meaning" and "image" in urban tourism, and deduces it under the coordinate of time and space, from structural analysis to constructive generation, and puts forward the way to generate urban tourism image. It is expected to be of universal guiding significance to the construction and sustainable development of tourism image in other cities. This paper consists of five chapters. The first chapter is the introduction; the second chapter is the basic concepts and related theories; the third chapter, under the guidance of the theory, focuses on the analysis of the spatial structure of the urban tourism image, the basis, the orientation and the spatial and temporal deduction of the image, from structure to construction, step by step. The fourth chapter, on the basis of the previous related research, analyzes the urban tourism image of Shanghai by combing and interpreting Shanghai's tourism development process. It also analyzes the interactive generation of "meaning" and "image" in the space-time coordinate to support the formation of urban tourism image. Chapter five summarizes the research content from the whole angle. At the same time, it points out the deficiency of the thesis and the prospect of the future research, in order to benefit the sustainable research on the formation of urban tourism image.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【参考文献】