基于游客满意度的夫子庙秦淮风光带旅游发展研究

发布时间：2018-05-15 03:29

本文选题：夫子庙秦淮风光带 + 游客满意度　；参考：《南京师范大学》2012年硕士论文

【摘要】：21世纪是经济高速发展的年代,也是旅游业快速发展的年代。联合国世界旅游组织秘书长塔勒布·瑞法依表示,21世纪头十年是国际旅游业发展最繁荣的十年。未来十年,尽管挑战依然存在,相信旅游业将会成为世界经济的重要推手。随着人们生活水平的不断提高,人们对于旅游的需求已不仅仅是最初的观光游览,而是更多的精神和身体上的享受。在竞争日益激烈的旅游市场条件下,想要吸引更多的客源,占有更大的市场份额,只有开发出游客满意的旅游产品才能占有优势。因此,游客满意度成为近年来研究的热点问题。旅游满意度是在旅游活动过程中旅游景区形象、旅游景观、旅游设施、旅游服务等要素满足游客需求的程度。游客满意度是衡量旅游目的地或者旅游景区综合竞争力的一个重要衡量指标。秦淮河作为南京的“母亲河”,孕育了金陵古老的文化。秦淮河是南京市最大的地区性河流,“十里秦淮”集自然风光、古代建筑、庙宇学堂、名人轶事、民俗人情为一体,是南京城居民休闲活动的中心和商旅客人游览的胜地,是南京的代言词,是南京著名的旅游胜地。本文选取夫子庙秦淮风光带为研究对象,有现实指导意义。本文的研究内容主要分为以下几个部分：第一部分：分析了论文选题的背景和研究意义,明确了论文研究的方法和思路,阐述了国内外关于游客满意度的研究进展。第二部分：为本文研究的理论基础和研究方法。论文在广泛查阅文献的基础之上,从概念、影响因素、相关模型等方面系统地分析了游客满意度的有关内容。第三部分：提出了游客满意度体系构建的原则,以美国顾客满意度指数ACSI模型、欧洲顾客满意度指数模型ECSI为基础,构建了游客满意度测评模型,包括四级指标体系。第四部分：以夫子庙秦淮河风光带为案例,运用游客满意度指数测评模型,对夫子庙秦淮风光带的游客满意度进行了实证研究。论文采用SPSS18.0统计软件,对调查问卷进行统计分析,并运用模糊数学方法和IPA分析方法对游客满意度结果进行了分析,归纳总结了夫子庙秦淮风光带目前发展中存在的问题。第五部分：针对夫子庙秦淮风光带发展中存在的问题。从加强宏观管理、完善管理制度、完善景区基础设施等方面,提出了相关发展对策。第六部分：结论与展望。
[Abstract]:Twenty-first Century is the time of rapid economic development and the era of rapid development of tourism. The first ten years of twenty-first Century, Secretary General of the United Nations World Tourism Organization, said that the first ten years of twenty-first Century are the most prosperous development of the international tourism industry. In the next ten years, although the challenge still exists, it is believed that tourism will become an important push for the world economy. People's living standard is increasing, people's demand for tourism is not only the initial sightseeing, but more spiritual and physical enjoyment. In the increasingly competitive tourism market conditions, we want to attract more tourists and occupy a larger market share. Only the tourist products with the satisfaction of tourists can be occupied. Therefore, tourist satisfaction has become a hot issue in recent years. Tourism satisfaction is the image of tourist attractions in the course of tourism activities, tourism landscape, tourism facilities, tourism services and other factors to meet the needs of tourists. Tourist satisfaction is an important measure of the comprehensive competitiveness of tourist destinations or tourist attractions. Mark.
The Qinhuai River, as the "Mother River" of Nanjing, gave birth to the ancient culture of Jinling. The Qinhuai River is the largest regional river in Nanjing. "Ten li Qinhuai" has natural scenery, ancient buildings, temple schools, anecdotes of celebrities and folk customs. It is the resort of the leisure and living center of Nanjing city and the guests of commercial travel, and the generation of Nanjing. The words are the famous tourist attractions in Nanjing. This article selects the Confucius temple Qinhuai scenery belt as the research object and has the practical guiding significance. The research content of this article is divided into the following parts:
The first part is to analyze the background and significance of the thesis, clarify the methods and ideas of the research, and explain the research progress on tourist satisfaction at home and abroad.
The second part is the theoretical basis and research method of this paper. On the basis of extensive literature review, this paper systematically analyzes the content of tourist satisfaction from the aspects of concept, influencing factors and related models.
The third part: the principle of constructing the tourist satisfaction system is put forward. Based on the ACSI model of the American customer satisfaction index and the European customer satisfaction index model ECSI, the tourist satisfaction evaluation model is constructed, including the four level index system.
The fourth part: Taking the the Qinhuai River scenery belt of Confucius temple as a case, using the tourist satisfaction index evaluation model, this paper makes an empirical study on the tourist satisfaction of the Qinhuai scenery belt in Confucius temple. The paper uses the SPSS18.0 statistical software to analyze the questionnaire, and uses the fuzzy mathematics method and the IPA analysis method to the tourist satisfaction results. The problems existing in the development of Qinhuai Confucius Temple scenery belt are summarized.
The fifth part: in view of the problems existing in the development of the Qinhuai scenery belt in Confucius temple, the countermeasures are put forward from the aspects of strengthening macro management, perfecting the management system and perfecting the infrastructure of scenic spots.
The sixth part: the conclusion and the prospect.

【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F224

【参考文献】