汶川地震灾区阿坝州旅游经济振兴发展研究

发布时间：2018-05-24 09:27

本文选题：汶川地震 + 旅游　；参考：《西南财经大学》2013年硕士论文

【摘要】：当今世界旅游业已成为发展最快的新兴产业之—,被誉为“朝阳产业”。旅游业不仅能够带动就业促进当地经济的发展,而且能够满足人们日益增长的物质和文化的需要,改善人们的生活质量。因此众多国家和地区竞相发展旅游业。同时,随着全球经济重心逐渐从欧美地区转移到亚太地区,旅游业在高速、持续增长的过程中也呈现出欧洲、北美、东亚及太平洋地区“三足鼎立”的新格局。据预测,到2015年,我国将成为世界上第—大旅游接待国、第四大旅游客源国和世界上最大的国内旅游市场。国务院将旅游业作为国家战略性支柱产业,将进一步推动旅游经济的快速增长。四川是我国旅游资源最富集的省份之一,旅游是四川最大最突出的优势。2008年4月,四川省提出了由“旅游资源大省”向“旅游经济强省”跨越发展的目标。但是突如其来的汶川大地震对四川省带来严重灾难,受灾程度深重而且广泛,在灾区范围和等级划分中全省共有10极重灾区、29个较重灾区、100个一般灾区。全省旅游经济出现严重倒退,旅游信心受打击,旅游发展能力受损害,整个旅游业损失惨重。在此次地震中,四川省阿坝州除了壤塘县受影响较小外,其余12县均受到较大影响,其中极重灾区有2个,重灾区和一般灾区各有5个。灾后国家制定了一系列的政策和措施,在《四川汶川地震灾后旅游业恢复重建规划》中,将旅游业确立为灾区恢复重建中的优势产业和主导产业。同时,阿坝州也制定了详细的旅游业恢复重建规划,并将旅游业发展划分恢复重建与振兴发展两个阶段。经过五年的恢复重建,阿坝州旅游业取得较大发展,目前已进入振兴发展阶段。本文以汶川地震灾区阿坝州旅游经济振兴发展为研究对象,本着总结阿坝州旅游业恢复重建的经验和启示、振兴阿坝州旅游经济以及为其他地震灾区旅游业振兴发展提供借鉴的目的,运用区域经济学、旅游经济学、管理学等多种学科的理论,沿着提出问题分析问题解决的思路,采用系统分析法、定性分析与定量分析相结合法、理论分析与实证分析相结合法,首先从历史的角度回顾和梳理了有关地震灾后旅游经济发展的研究,其次阐述了旅游经济振兴发展的基本概念和相关理论,构建全文的理论框架,再次对地震灾区阿坝州旅游经济的恢复重建情况进行总结,第四对阿坝州旅游经济发展中存在的问题进行了分析,第五在前面分析的基础上探寻问题原因并对阿坝州旅游经济振兴发展进行策略定位,最后从宏观和微观两个方面提出相应的解决问题的对策建议。在上述研究目的和思路下,全文共分为6章：第1章为绪论部分,第2章为理论分析部分,第3章为对象介绍部分,第4章为实证分析部分,第5章为发展定位部分,第6章为对策建议部分。各章主要内容如下：第1章,绪论部分。该部分主要说明了本文的选题背景、研究目的和意义,对国内外相关研究进行了综述,阐述了本文的研究思路与方法、研究内容及结构,并概括了本文的主要创新与不足等内容。第2章,理论分析部分。该部分首先对灾后旅游经济振兴发展相关概念进行了阐述,如：“旅游”、“旅游业”、“旅游经济”和“振兴发展”等；其次对相关理论如“危机管理理论”、“旅游地生命周期理论”、“旅游空间结构理论”和“可持续发展理论”进行了梳理,并在此基础上力图构建起本文的理论基础,从而为灾后阿坝州旅游业振兴发展提供理论依据。第3章,对象介绍部分。该部分从阿坝州的自然条件与社会经济状况出发,详细地对阿坝州的旅游资源进行分类介绍,然后回顾了阿坝州旅游业在地震灾害中的受损情况和恢复重建成效,并在此基础上总结了阿坝州旅游业在恢复重建中的经验启示。第4章,实证分析部分。该部分首先运用旅游地生命周期分析的方法,从总体上对阿坝州作为旅游地的生命周期阶段进行了划分和定位；其次通过比较分析的方法,对阿坝州旅游业国内、国外两个市场的情况作对比研究；再次对阿坝州的主要旅游产品进行了分析；最后是从空间结构的角度对阿坝州旅游业的空间布局作了分析和划分。第5章,发展地位部分。该部分运用市场分析中的SWOT分析方法,系统地分析了阿坝州发展游业具有的区位、资源、品牌这些内部优势和基础设施差、产品结构、季节性限制等方面的劣势,以及面临的旅游全球化、国内经济快速发展、汶川地震灾后重建等外部机遇和市场竞争、旅游危机等方面的威胁,并对阿坝州旅游业振兴发展进行了定位,同时提出了对应的发展策略。第6章,对策建议部分。该部分首先从宏观角度提出了总体发展思路和措施,然后从微观角度对前面章节所分析出的问题及原因提出针对性的解决措施和政策建议。本文在总结和吸纳前人相关研究成果的基础上,对阿坝州旅游经济振兴发展相关问题进行了研究,从以下方面进行了尝试性拓展： 1.在研究视角方面,本文立足于汶川地震灾后重建背景下以及近五年恢复重建发展的时间角度,运用历史的观点详细地回顾了阿坝州灾后旅游经济恢复发展的整个阶段过程,并对恢复重建中的经验和启示进行了总结。 2.在研究理论方面,本文在认真梳理区域经济学、旅游经济学和管理学中有关地震灾后旅游业发展相关理论的基础上,详细地阐述了“旅游”、“旅游业”、“旅游经济”和“振兴发展”等相关概念的内涵和定义并提出了个人的观点,同时对如何将相关理论与阿坝州旅游经济振兴发展的实际相结合提出了自己的见解。 3.在研究实证方面,本文通过旅游经济分析探寻阿坝州灾后旅游经济发展中存在的问题及原因；在此基础上运用SWOT分析给出阿坝州旅游经济振兴发展的策略和定位,并针对问题和原因给出相应的措施及政策建议；通过对地震灾区阿坝州旅游经济这一典型案例进行分析,为其他地震灾区今后旅游经济振兴发展提供了借鉴。
[Abstract]:Today's world tourism has become the fastest growing industry - known as the "sunrise industry". Tourism can not only promote the development of the local economy, but also meet the growing material and cultural needs of the people and improve the people's quality of life. Many countries and regions compete to develop the tourism industry.
At the same time, as the global economic center of gravity is gradually transferred from Europe and America to the Asia Pacific region, tourism in the process of high speed and sustained growth also presents a new pattern of "three feet" in Europe, North America, East Asia and the Pacific. According to the forecast, by 2015, China will become the world's largest tourist host country, the fourth largest tourist source country and the world The State Council takes the tourism industry as a strategic pillar industry of the state, and will further promote the rapid growth of the tourism economy.
Sichuan is one of the most abundant provinces in China's tourism resources. Tourism is the largest and most prominent advantage of Sichuan in April.2008. Sichuan Province proposed the goal of leaping and developing from "tourism resource province" to "tourism economy strong province". But the sudden Wenchuan earthquake has brought serious disaster to Sichuan Province, which is deeply and widely affected. There are 10 extremely heavy disaster areas, 29 heavy areas and 100 general areas in the province. The tourism economy of the province has been seriously backward, the confidence of the tourism is hit, the tourism development ability is damaged, and the whole tourism industry is badly damaged. In this earthquake, the other 12 counties in ABA state, Sichuan Province, are affected by less than the other 12 counties. There are 2 major affected areas, 5 in the heavy disaster areas, and 5 in the disaster stricken areas. The post disaster countries have formulated a series of policies and measures. In the planning of the rehabilitation and reconstruction of the tourism industry after the earthquake disaster in Wenchuan, Sichuan, the tourism industry has been established as the dominant industry and leading industry in the restoration and reconstruction of the disaster area. After five years of restoration and reconstruction, the tourism industry in Aba has made great progress and has entered the stage of revitalization and development after five years of restoration and reconstruction.
In this paper, taking the development of the tourism economic development of Aba Prefecture in Wenchuan earthquake stricken area as the research object, in order to summarize the experience and Enlightenment of the restoration and reconstruction of the tourism industry in Aba state, to revitalize the tourism economy of Aba state and to provide reference for the revitalization and development of other earthquake stricken areas, using regional economics, tourism economics, management and other disciplines. The theory, along with the idea of solving the problem analysis, adopts the system analysis method, the qualitative analysis and the quantitative analysis, and the theoretical analysis and the empirical analysis. First, the research on the tourism economic development after the earthquake disaster is reviewed and combed from the historical point of view. Secondly, the basic concept of the development of the tourism economy is expounded. And related theories, construct the theoretical framework of the full text, sum up the recovery and reconstruction of the tourist economy in Aba state in earthquake stricken area again. Fourth analysis the problems in the development of tourism economy in Aba state. Fifth, on the basis of the previous analysis, explore the reasons for the problem and make strategic positioning for the development of the Aba state's tourism economy. Finally, from the macro and micro two aspects, it puts forward corresponding countermeasures and suggestions.
In the above research purposes and thought, the full text is divided into 6 chapters: the first chapter is the introduction part, the second chapter is the theoretical analysis part, the third chapter is the object introduction part, the fourth chapter is the empirical analysis part, the fifth chapter is the development orientation part, the sixth chapter is the countermeasure and the suggestion part. The main contents of each chapter are as follows:
The first chapter, the introduction part. This part mainly explains the background of this topic, the purpose and significance of the research, summarizes the relevant research at home and abroad, expounds the research ideas and methods, the content and structure of the research, and summarizes the main innovation and deficiency of this article.
The second chapter, the theoretical analysis part. First, this part expounds the related concepts of the economic revitalization and development of post disaster tourism, such as "tourism", "tourism", "tourism economy" and "revitalization and development", and then on the related theories such as "crisis management theory", "tourism life cycle theory", "tourism space structure theory" and "tourism space structure theory". The theory of sustainable development is combed, and the theoretical basis of this article is built on this basis so as to provide a theoretical basis for the revitalization and development of the tourism industry in Aba state after disaster.
On the basis of the natural conditions and social and economic conditions of Aba state, this part introduces the tourist resources in Aba state in detail, and then reviews the damage and recovery of the tourism industry in the earthquake disaster and summarizes the restoration and reconstruction of the Aba state tourism industry on this basis. Experience enlightenment.
The fourth chapter, the empirical analysis part. Firstly, using the method of tourist life cycle analysis, the life cycle stage of Aba state as a tourist destination is divided and located on the whole. Secondly, through comparative analysis, the situation of the two markets in Aba state tourism and abroad is compared and studied; again to Aba state The main tourism products were analyzed. Finally, the spatial layout of the tourism industry in Aba Prefecture was analyzed and divided from the perspective of spatial structure.
The fifth chapter, the part of development status. By using the SWOT analysis method in the market analysis, this part systematically analyses the disadvantages of the location, resources, brand, product structure, seasonal limitation, and the globalization of tourism, the rapid development of domestic economy, the Wenchuan earthquake. After the disaster reconstruction, such as external opportunities and market competition, the threat of tourism crisis, and the development of the tourism industry in Aba state, the corresponding development strategy is put forward.
The sixth chapter, the countermeasures and suggestions part. This part first proposed the overall development ideas and measures from the macro perspective, and then from the micro point of view of the problems and causes analyzed in the preceding chapters and the reasons for the solution and policy recommendations.
On the basis of summing up and absorbing the previous research results, this paper studies the problems related to the development of tourism economy in Aba state, and has made an attempt to expand the following aspects.
1. from the perspective of the research perspective, this paper, based on the background of Wenchuan earthquake reconstruction after the earthquake and the time of restoration and reconstruction in the last five years, reviewed the whole stage of the recovery and development of the tourism economy after the disaster in Aba state, and summarized the experience and Enlightenment of the restoration and reconstruction.
2. on the basis of the theory of regional economics, tourism economics and management, this paper expounds the connotation and definition of "tourism", "tourism", "tourism economy" and "revitalization and development" and puts forward personal views on the basis of the related theories of tourism development in regional economics, tourism economics and management. At the same time, I put forward my own views on how to integrate the relevant theories with the reality of the development of tourism economy in Aba Prefecture.
3. in the study of empirical aspects, this article through the tourism economic analysis to explore the problems and reasons of the economic development of Aba state after the disaster. On this basis, we use the SWOT analysis to give the strategy and orientation of the development of the tourism economy in Aba state, and give the corresponding measures and policy suggestions for the problems and reasons; through the earthquake stricken area. The typical case of tourism economy in Ba Prefecture is analyzed, which provides a reference for other earthquake stricken areas to develop tourism economy in the future.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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