基于旅游者信息需求的旅游目的地营销信息系统构建研究

发布时间：2018-06-17 23:42

本文选题：旅游者 + 旅游目的地　；参考：《浙江工商大学》2012年硕士论文

【摘要】：随着旅游信息化的不断发展,旅游目的地信息已成为人们出游前主动搜寻的内容。旅游目的地管理部门试图通过开发旅游目的地营销信息系统(Tourism Destination Marketing Information System,简称TDMIS)满足人们对目的地旅游信息不断增长的需求,并通过系统的旅游信息供给和市场市场营销影响旅游者的出游决策。旅游者试图通过旅游目的地营销系统查询信息、预制行程和预定旅游产品。因此,对旅游者信息需求、出游决策与旅游目的地营销信息系统的关系研究,以及基于旅游者信息需求的旅游目的地营销信息系统构建研究是一个极为值得探讨的问题。论文研究主要包含三大部分。首先,本文从旅游消费者行为学角度入手,利用旅游消费者行为学的一系列理论模型解释TDMIS在旅游市场的一系列信息传递中的地位和作用,并解释了基于旅游者信息需求构建TDMIS的必要性。该部分主要涉及到旅游市场信息流动模式的变迁、旅游目的地选择过程的理论系列模型和旅游者消费决策框架模型等旅游消费者行为学理论的应用。其次,本文从流量及用户群、功能结构、对象类型、平台特色、系统结构等六大角度,对境内外18家旅游目的地的信息平台进行案例分析,得出现有旅游目的地营销信息系统在满足旅游者信息需求中的优势与不足。在此基础上,利用结构化开发方法结合已有旅游目的地营销信息系统构建方法确定了基于旅游者信息需求的旅游目的地营销信息系统构建进程,并构建了基于旅游者信息需求的TDMIS理论模型。本文以此对杭州TDMIS建设状况进行针对性分析,挖掘其中问题与不足,提供建设性意见。最后,文章结合前文研究基础,得出基于旅游者信息需求的TDMIS构建技术可行性并指出了研究的不足和展望。
[Abstract]:With the continuous development of tourism information, tourism destination information has become the content of people's active search before traveling. The tourism destination management department tries to meet the increasing demand for tourism information by developing tourism destination marketing information system (TDMISIS). And through the systematic tourism information supply and marketing influence the tourist travel decision. Tourists try to query information, preplan itinerary and order tourism products through the tourist destination marketing system. Therefore, the research on the relationship between tourist information demand, travel decision making and tourism destination marketing information system, as well as the construction of tourist destination marketing information system based on tourist information demand, is a problem worth discussing. This paper mainly includes three parts. First of all, from the perspective of tourism consumer behavior, this paper uses a series of theoretical models of tourism consumer behavior to explain the position and role of TDMIS in a series of information transmission in tourism market. It also explains the necessity of constructing TDMIS based on tourists' information requirements. This part mainly involves the changes of information flow mode in tourism market, the application of tourism consumer behavior theory, such as the theoretical series model of tourism destination selection process and the tourist consumption decision framework model. Secondly, from the flow and user group, function structure, object type, platform characteristics, system structure and other six angles, this paper analyzes the information platform of 18 domestic and foreign tourist destinations. The advantages and disadvantages of the existing tourism destination marketing information system in meeting the tourist information needs are obtained. On this basis, the process of constructing tourism destination marketing information system based on tourist information demand is determined by using structured development method and existing tourism destination marketing information system construction method. The theoretical model of TDMIS based on tourists' information demand is constructed. This paper analyzes the construction situation of Hangzhou TDMIS, excavates the problems and shortcomings, and provides constructive suggestions. Finally, based on the previous research basis, the feasibility of constructing TDMIS based on tourists' information requirements is obtained, and the shortcomings and prospects of the research are pointed out.
【学位授予单位】：浙江工商大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F590;F274

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