大连浓海水漂浮旅游项目风险评估与应对研究

发布时间：2018-07-02 07:54

本文选题：浓海水漂浮 + 旅游项目　；参考：《大连理工大学》2013年硕士论文

【摘要】：进入21世纪以来,旅游者个性化、多样化需求不断增强,融合健康、欢乐、养生、低碳等元素的海洋旅游已成为旅游市场需求的时尚潮流。部分开发商受巨大经济利益的诱惑,在没有充分认证的情况下,盲目开发和建设旅游项目,导致开发过程中出现多种风险,造成经济损失。因此,如何应用项目风险管理技术,降低和规避旅游开发项目风险就成为一项新的研究课题。本文以大连市浓海水漂浮旅游项目为研究对象,运用风险管理理论与方法对该项目进行风险识别和评估,并依据评估结果有针对性地提出风险应对措施。本文具体内容包括：首先,提出本文的研究背景及研究意义,并对有关旅游项目风险管理的文献进行梳理,同时说明本文的研究内容、方法以及技术路线等关键问题；其次,本文详细介绍旅游项目风险评估的相关理论,包括评估的内涵、原则、过程以及方法等；然后,本文简单介绍大连浓海水漂浮旅游项目的相关情况,并针对浓海水漂浮浴的特点,运用头脑风暴法和德尔菲法等识别大连浓海水漂浮旅游项目可能存在的风险类型,包括经济风险、技术风险、运营管理风险、社会风险以及自然风险等,以此构建较为合理的大连浓海水漂浮旅游项目的风险评价指标体系。随后,本文依据该评价指标体系,综合运用模糊综合评价方法以及层次分析方法,对大连浓海水漂浮旅游项目的风险水平进行评价。通过评价结果,本文认为该项目的风险水平为可接受的中等水平；在项目建设和运营过程中,经济风险,技术风险以及运营管理风险对项目影响较大。最后本文根据风险评价结果,结合项目的实际情况,给出针对项目各风险因素的应对措施。
[Abstract]:Since twenty-first Century, since the twenty-first Century, tourists have been individualized and diversified demand has been strengthened. Marine tourism, including health, joy, health, low carbon and other elements, has become a fashion trend in the tourism market. Some developers are tempted by the great economic benefits and blindly develop and build tourism projects without sufficient certification. There are many risks in the process, which cause economic loss. Therefore, how to apply the project risk management technology to reduce and avoid the risk of tourism development projects has become a new research topic.
Taking the floating tourism project in Dalian as the research object, the risk management theory and method are used to identify and evaluate the risk of the project, and the risk response measures are put forward according to the results of the evaluation. The literature of risk management is combed, and the key issues of the research content, method and technical route are explained. Secondly, the relevant theories of the risk assessment of tourism projects are introduced in detail, including the connotation, principles, process and methods of the evaluation, and then, this paper simply introduces the related situation of the floating tourism project in Dalian. In view of the characteristics of the floating bathing in the concentrated sea water, the risk types that may exist by the brainstorming method and Delphy Fa to identify the Dalian strong sea water floating tourism projects, including economic risk, technical risk, operation management risk, social risk and natural risk, are used to build a more reasonable risk of Dalian floating tourism project. Then, based on the evaluation index system, this paper comprehensively uses fuzzy comprehensive evaluation method and analytic hierarchy process to evaluate the risk level of the floating tourism project in Dalian. Through the evaluation results, this paper considers that the risk level of the project is acceptable to the middle level; in the project construction and operation In the course of the project, economic risk, technical risk and operation management risk have great influence on the project. Finally, according to the results of risk assessment and the actual situation of the project, the measures to deal with the risk factors of the project are given.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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