香港迪士尼乐园—被其策略建构的中国人的“呵护场所”

发布时间：2018-07-05 09:17

本文选题：香港迪士尼 + 呵护场所　；参考：《四川外国语大学》2013年硕士论文

【摘要】：随着港澳游日益简单方便，香港迪士尼乐园成为大陆游客必去的景点地之一。而今，香港迪士尼乐园更是成为了游客的呵护场所之一。人文地理学家段义孚在其论文《人文透视中的空间与地方》中首次将“呵护场所”的概念引入人文地理学科中。所谓“呵护场所”主要是指人对某个地方独特的情感，即这些地方对特定的人群会有其独特的吸引力。“呵护场所”最初是一种主体自发的情感，然而这种自发的情感在当今社会也是可以被建构的。本文要探讨的是香港迪士尼如何通过它独特的策略来促使中国游客对其产生一种强烈的感情，最终使其成为游客的一个“呵护场所”。本文将中国游客群分为三大类：儿童即个人，家庭，和普通大众。香港迪士尼乐园对每一类游客采取了不同的策略，争取让其成为更多人的“呵护场所”。文章分为三个部分分别对每一类游客群进行探讨与分析。第一章揭示香港迪士尼充分利用了儿童对新鲜事物的好奇心，利用带有中国特色的丰富多彩的活动吸引儿童，使他们在重复游玩中对乐园有了深厚的感情。第二章将家庭分为两种：带小孩旅游的家庭及不带小孩的小两口。针对有小孩的家庭，香港迪士尼推出了一系列亲子活动；而对于没有小孩的小两口，香港迪士尼牢牢抓住他们的逃避心理与念旧心理，，使得他们在此找到慰藉。第三章从香港迪士尼的景观入手，揭露香港迪士尼在乐园中加入了许多中国元素，试图让中国普通大众更易接受。本文以香港迪士尼乐园为研究对象，试图论证“呵护场所”可以被构建，并试图从一种新的角度对香港迪士尼乐园进行研究，为乐园研究提供一种新思路。
[Abstract]:Hong Kong Disneyland has become one of the most popular attractions for mainland visitors as Hong Kong and Macao travel become easier and easier. Today, Hong Kong Disneyland has become one of the attractions for tourists. In his thesis "Space and place in Humanities Perspective", the humanistic geologist Duan Yifu first introduced the concept of "care place" into the humanities geography. The so-called "care place" mainly refers to people's unique feelings towards a certain place, that is, these places will have their unique appeal to a particular group of people. Care place was originally a kind of subjective spontaneous emotion, but this kind of spontaneous emotion can also be constructed in today's society. This paper discusses how Hong Kong Disneyland can use its unique strategy to promote Chinese tourists to have a strong feeling towards it, and eventually make it a "protective place" for tourists. This paper divides the Chinese tourist group into three categories: children, personal, family, and the general public. Hong Kong Disneyland has adopted a different strategy for each group of tourists in an effort to make it a caring place for more people. The article is divided into three parts to explore and analyze each kind of tourist groups. The first chapter reveals that Hong Kong Disneyland makes full use of children's curiosity about new things and makes use of colorful activities with Chinese characteristics to attract children and make them have deep feelings for the park in the repeated play. The second chapter divides the family into two kinds: the family with children traveling and the couple without children. Hong Kong Disney has launched a series of parent-child activities for families with children, while Hong Kong Disney has found solace for young couples without children by grasping their escapism and nostalgia. Chapter three begins with the Hong Kong Disneyland landscape, revealing that Hong Kong Disneyland has added a lot of Chinese elements to the park in an attempt to make it more acceptable to the Chinese public. Taking Hong Kong Disneyland as the research object, this paper tries to prove that the "care place" can be constructed, and tries to study Hong Kong Disneyland from a new angle, which provides a new way of thinking for the study of Hong Kong Disneyland.
【学位授予单位】：四川外国语大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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