剪纸元素与包装设计的融合应用及发展

发布时间：2018-07-05 11:45

本文选题：“包装” + “民族文化”　；参考：《武汉理工大学》2013年硕士论文

【摘要】：现如今,已经进入数字信息化的时代了,设计或将成为人们追求美与发展的谋生型手段。利用信息数字化手段来做设计无论是现代的还是传统的,古典的还是乡土的这一切的一切活生生地摆在设计师们的眼前,我们将如何去区分和传承,我们自己的设计又要定位在哪里,这是我们今天在当下需要去思考的问题。包装已经成为了“无声宣传员”。消费者可以在商品的外包装上清楚地辨析具体品牌和特征,方便地识别出不同类型及同一类型不同品牌的商品,根据个人喜好来选择购买。我们需要做的是让商品有华丽外衣的同时,对这件“外衣”材料进行绿色环保加工,能够让环境,让包装整体行业都可以持续性地发展下去。在这个包装经济迅速发展的时代,具有民族特色的图形语言也越来越受到消费者的青睐,中国本就是个传统大国,对于民族艺术而言,剪纸艺术作为广泛的民间艺术具有强烈的民族文化特色,将其以更广泛的形式推向市场也是对于我们国家的一种文化传承。“越民族,越世界”。利用二维平面的表现形式融入三维立体包装,在自身主题设计明确的前提下,合理运用消费者对于美的观念,既要突显包装视觉化设计效果,又要符合商品主题,达到与市场销售沟通。使得民族文化元素在设计领域发挥最大化,同时又能够做到与市场文化相通。
[Abstract]:Now, it has entered the era of digital information, design may become a means of life for people to pursue beauty and development. Using information digitization means to do design, whether modern or traditional, classical or local, all of these live in front of the designers, how we will distinguish and inherit, And where our own design should be, that's what we need to think about today. Packaging has become a silent propagandist. Consumers can clearly identify the specific brands and characteristics on the outer packaging of goods, and conveniently identify different types and different brands of goods of the same type, and choose to buy according to their personal preferences. What we need to do is to make the goods have a gorgeous coat, at the same time, the "coat" material green processing, so that the environment, so that the packaging industry as a whole can continue to develop sustainably. In this era of rapid development of packaging economy, the graphic language with national characteristics is becoming more and more popular among consumers. China is a traditional big country, as far as national art is concerned, As a wide range of folk art paper-cut art has strong national cultural characteristics. It is also a cultural heritage for our country to push it to the market in a more extensive form. The more the nation, the more the world. Using the expression form of two-dimensional plane into three-dimensional packaging, under the premise of clear design of its own theme, the rational use of consumers' concept of beauty should not only highlight the visual design effect of packaging, but also conform to the commodity theme. Achieve communication with market sales. So that the elements of national culture in the design field to maximize, but also to achieve the market culture.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J528.1;J524.2

【共引文献】