《中国旅游报》对西安旅游形象媒介呈现的实证研究

发布时间：2018-07-08 17:42

本文选题：呈现 + 内容分析　；参考：《陕西师范大学》2013年硕士论文

【摘要】：本文旨在研究《中国旅游报》对西安城市旅游形象的呈现,采用内容分析法,选取了2012年西安城市旅游形象相关的传播文本作为研究对象。研究发现,作为一份在全国颇具影响力的行业类报刊,在西安旅游形象呈现方面,虽然试图面面俱到,但是也有一些报道侧重点。在西安城市旅游形象传播文本的呈现数量上,受季节变化和节庆、赛事活动的影响,不同月份报道数量存在偏颇。在西安城市旅游形象的内容呈现方面,既有旅游政策法规和景点方面的介绍,同时也包含了住宿、交通、餐饮美食、娱乐、游玩、购物等方面的信息,但是报纸媒介呈现的关注焦点仍集中在历史文化资源方面,尤其是历史考古资源,给读者呈现了一个古旧而非现代化的西安城市旅游形象。此外在新闻题材的选取上,更加迎合时下消费社会的需求,报纸媒介将关注的焦点更多的放置在当下新出现的旅游消费热点上,如“智慧旅游”、“参与体验游”等。再者,在呈现策略上,不仅仅的局限于单纯的文字、图片方面的报道,同时也借助专题、聚焦、广告等形式来传播城市旅游方面的相关信息,以期更好的发挥专业类报纸在传播城市旅游形象方面的优势。本文就这些问题展开讨论,探讨呈现这种报道倾向的原因有：一是西安与北京、上海、杭州、广州等旅游产业发展好的城市相比较,其突出的优势在于历史文化资源较丰富。二是受众的信息选择和接受受媒体的议程设置功能影响,而媒体在一定程度上“重宣传、轻传播”,故而将呈现的视角更多的集中在时下比较火热的旅游事项。三是传媒界泛滥化的商业趋势给媒介自身的发展造成了巨大的压力。在文章的最后,对于如何改进报纸对西安城市旅游形象的再现,提出了一些自己的建议,针对这些原因,提出相应的应对策略。
[Abstract]:The purpose of this paper is to study the presentation of Xi'an urban tourism image by the China Tourism News. By using the method of content analysis, this paper selects the communication text related to Xi'an urban tourism image in 2012 as the object of study. The study found that as an influential industry newspaper in the country, Xi'an tourism image presentation, although trying to cover all aspects, but also some reports focus. In Xi'an city tourism image dissemination text presentation quantity, by the season change and the festival, the competition activity influence, the different month report quantity existence is biased. In terms of the content presentation of Xi'an city tourism image, there are not only tourist policies and regulations and scenic spots, but also information on accommodation, transportation, food and beverage, entertainment, play, shopping, etc. However, the focus of the newspaper media is still focused on the historical and cultural resources, especially the historical and archaeological resources, which presents the readers with an ancient but not modern tourism image of Xi'an city. In addition, in the selection of news topics, more to meet the needs of the consumer society, the newspaper media will pay more attention to the focus of the current emerging tourism consumption hot spots, such as "smart tourism", "participation experience tour" and so on. Furthermore, in terms of presentation strategy, it is not only confined to the simple words and pictures of reports, but also through the use of special topics, focus, advertising and other forms of dissemination of information related to urban tourism, With a view to better play professional newspapers in the dissemination of urban tourism image advantages. This paper discusses these problems and discusses the reasons for this kind of reporting tendency: first, compared with Beijing, Shanghai, Hangzhou, Guangzhou and other cities with good tourism industry, Xi'an has an outstanding advantage in rich historical and cultural resources. Second, the information selection and acceptance of the audience is influenced by the function of the media agenda setting, and the media, to a certain extent, "emphasize propaganda rather than communication", so the visual angle will be more concentrated on the hot tourism issues. Third, the commercial trend of the media industry has caused great pressure to the development of the media itself. At the end of the article, the author puts forward some suggestions on how to improve the reappearance of Xi'an city tourism image by newspapers, and puts forward corresponding countermeasures in view of these reasons.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;G206

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