中国赴韩旅游需求的增长及其影响因素研究

发布时间：2018-07-10 08:19

本文选题：旅游需求 + 赴韩旅游　；参考：《复旦大学》2012年硕士论文

【摘要】：韩国是中国的邻邦,自1992年中韩建交以来,中国赴韩旅游快速增长,目前中国已经成为韩国的第二大旅游客源地。本文在自回归分布滞后模型(ADLM)的基础上,引入韩国影视剧及其传播渠道的变化、日本的旅游替代价格和韩国旅游发展局中国办事处所支出的营销费用等变量,对中国赴韩旅游需求的影响因素及其作用机制进行了讨论。本研究得到的结论如下：第一,中国居民的收入增长是推动赴韩旅游需求增长的根本性因素。第二,韩国旅游发展局针对中国公民所支出的营销活动有利于中国赴韩旅游需求的增加。第三,对交叉价格弹性的分析表明,韩国和日本具有替代性关系。韩国和日本在吸引中国出境旅游市场方面具有竞争关系。基于以上的结论,本文对韩国对华旅游营销的建议如下：第一,为了吸引更多中国游客赴韩旅游,韩国政府应加强对华旅游营销投入。第二,应在营销与旅游产品的开发上加强与日本的差异性。第三,应高度重视中国居民收入与旅游需求偏好的变化,韩国政府应通过完善的信息服务帮助韩国旅游企业现实旅游供给的柔性化。
[Abstract]:South Korea is a neighboring country of China. Since the establishment of diplomatic relations between China and South Korea in 1992, China's tourism to South Korea has increased rapidly. At present, China has become the second largest tourist destination of South Korea. Based on the model of autoregressive distribution lag (ADLM), this paper introduces the changes of Korean movies and TV series and its transmission channels, the tourism substitution price in Japan and the marketing expenses incurred by the China Office of the Korea Tourism Board, and so on. This paper discusses the influencing factors and mechanism of China's tourism demand to Korea. The conclusions of this study are as follows: first, the income growth of Chinese residents is the fundamental factor to promote the growth of tourism demand to Korea. Second, the South Korean Tourism Board's marketing campaign for Chinese citizens is conducive to increased demand for Chinese travel to South Korea. Thirdly, the analysis of cross-price elasticity shows that Korea and Japan have alternative relationship. South Korea and Japan are competitive in attracting China's outbound travel market. Based on the above conclusions, the suggestions of this paper are as follows: first, in order to attract more Chinese tourists to South Korea, the South Korean government should strengthen its investment in tourism marketing to China. Second, we should strengthen the differences with Japan in marketing and tourism product development. Third, we should attach great importance to the change of Chinese residents' income and tourism demand preference, and the Korean government should help Korean tourism enterprises to supply flexible tourism through perfect information services.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592;F593.126;F224

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