国内客源市场的游客偏好比较分析——以喀什市为例

发布时间：2018-07-11 12:22

本文选题：国内客源市场 + 游客偏好　；参考：《干旱区资源与环境》2013年07期

【摘要】：旅游客源市场空间结构研究是旅游产业发展的重要动力。旅游偏好特征则是游客差异化市场选择的根本原因。文中以喀什市游客市场调查问卷结果为基本研究对象,运用SPSS软件中的多重对应分析方法,实证研究了喀什市国内客源市场空间分异与游客选择偏好的耦合性。研究发现,环渤海、长三角等远程客源市场偏好于观光旅游、民族旅游等旅游产品以及高质量的餐饮、住宿等旅游设施条件;新疆及近中程游客市场则对商务旅游、探亲旅游等旅游产品更为关注,且对商务、信息和交通等基础旅游条件更为关注。文中特别指出,旅游地发展只有更加关注差异化地域客源市场的游客偏好区别,采取有针对性地措施提升旅游地产品、设施、形象,才能全面有效推动旅游地可持续发展。
[Abstract]:The spatial structure of tourist market is an important driving force for the development of tourism industry. The characteristic of tourist preference is the fundamental reason for the choice of differentiated market. Based on the results of tourist market questionnaire in Kashi City, this paper studies the coupling between spatial differentiation of domestic tourist market and tourist preference by using the method of multiple correspondence analysis in SPSS software. The study found that remote tourist markets such as the Bohai Rim and the Yangtze River Delta prefer sightseeing, ethnic tourism and other tourism products, as well as high-quality tourist facilities such as catering and accommodation, while Xinjiang and the near to mid-range tourist markets are devoted to business tourism. Family visit tourism and other tourism products more attention, and business, information and transportation and other basic tourism conditions more attention. In particular, it is pointed out that only by paying more attention to the difference of tourist preferences in the differentiated regional tourist market and taking targeted measures to enhance the products, facilities and image of tourist destination, can the sustainable development of tourist destination be promoted comprehensively and effectively.
【作者单位】：中国科学院地理科学与资源研究所;中国科学院研究生院;中国城市规划设计研究院;
【基金】：中国城市规划设计研究院旅游中心《喀什市旅游目的地规划》国家自然科学基金(40971100)资助
【分类号】：F592.7

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