广东温泉度假旅游产业升级发展研究

发布时间：2018-07-11 21:30

本文选题：温泉度假旅游 + 产业升级　；参考：《广东商学院》2012年硕士论文

【摘要】：广东具有丰富的温泉资源，广东温泉度假旅游产业已经成为旅游产业的一个重要分支，并成为人们关注的焦点。在各界人士关注的压力下，广东温泉度假旅游产业要起到示范带头作用，引导全国温泉度假旅游产业的健康持续发展。本文立足产业升级的角度，对广东温泉度假旅游产业升级发展进行研究。本文的研究具有一定的理论和实践意义，在理论意义上，产业升级是近年国内理论界研究的一个热点问题，研究温泉旅游度假产业升级问题既是我国温泉旅游度假产业理论研究的匮乏性使然，亦是拓宽温泉旅游度假产业研究领域的紧迫性使然。在实践意义上，广东温泉旅游度假产业升级已是时代所趋，研究成果为广东温泉旅游度假产业的未来发展方向提供了实践依据，对国内其他省温泉旅游度假产业升级同样具有借鉴意义。本文首先采用专家访谈法，，询问广东温泉旅游方面的专家，确定了广东温泉度假旅游产业的升级指标，然后发放30份专家调查表，利用专家评分法对指标的相对重要性进行评分，运用AHP层次分析法对评分结果进行了权重分析，让指标量化，做到有据可依。在广东温泉度假旅游产业升级的一级指标中，权重的排序分别为：温泉旅游目的地层面（44.5%）、温泉旅游产业层面（28.7%）、温泉旅游企业层面（15.6%）、温泉旅游产品层面（7.4%）和温泉休闲服务层面（3.8%）。创新点表现在温泉度假区评价指标建构方面，对A级温泉度假景区和温泉度假星级酒店评价指标改进具有一定指导意义。
[Abstract]:Guangdong is rich in hot spring resources, and the hot spring vacation tourism industry has become an important branch of the tourism industry, and has become the focus of attention. Under the pressure of people from all walks of life, the hot spring vacation tourism industry in Guangdong should play a leading role in guiding the healthy and sustainable development of the national hot spring vacation tourism industry. Based on the angle of industrial upgrading, this paper studies the upgrading and development of Guangdong hot spring vacation tourism industry. The research in this paper has some theoretical and practical significance. In the theoretical sense, industrial upgrading has been a hot issue in the domestic theoretical circle in recent years. To study the upgrading of hot spring tourism vacation industry is not only the result of lack of theoretical research on hot spring tourism vacation industry in our country, but also the urgency of broadening the research field of hot spring tourism vacation industry. In practical sense, the upgrading of Guangdong hot spring tourism vacation industry has been the trend of the times. The research results provide the practical basis for the future development direction of Guangdong hot spring tourism vacation industry. For other provinces hot spring tourism industry upgrade also has reference significance. This paper first uses expert interview method, asks Guangdong hot spring tourism experts, determines the Guangdong hot spring vacation tourism industry promotion index, then distributes 30 expert questionnaires, The relative importance of the index is evaluated by using the expert scoring method, and the weight of the score result is analyzed by AHP, so that the index can be quantified and the evidence can be relied upon. In the first class index of the upgrading of the hot spring tourism industry in Guangdong, the order of weight is: the hot spring tourism destination level (44.5%), the hot spring tourism industry level (28.7%), the hot spring tourism enterprise level (15.6%), the hot spring tourism product level (7.4%) and the hot spring leisure service level (3.8%). The innovation is manifested in the evaluation index construction of the hot spring resort, which has certain guiding significance for the improvement of the evaluation index of the A grade hot spring resort and the hot spring resort star hotel.
【学位授予单位】：广东商学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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