遗产原真性感知在文化旅游中的获取路径研究

发布时间：2018-07-14 11:35

【摘要】：文化旅游作为最古老但当下最为流行的旅游形式之一,其核心在于文化影响。遗产地信息如何真实有效的从资产方传递到游客不仅关乎遗产地形象更关系到游客的文化旅游体验质量。遗产原真性是世界遗产最重要的属性之一,是评价世界遗产的重要标准,自上世纪六七十年代进入研究者的视野就引起了巨大争论。遗产原真性如何被游客感知,又如何在文化旅游中传播正是本文的研究重点。目前学术界对于遗产原真性的研究主要集中在其概念和内涵外延的探讨、及其相关关系的论证。本文的研究更加注重实践研究和实证研究,笔者站在构建主义的立场上,认为原真性是一种社会构建的结果。通过文献研究得出影响游客在遗产地对于遗产原真性感知的因子,并基于传播视角提出了一些新的影响原真性传播的因子。在此基础上设计问卷并进行编码,深入山西省世界文化遗产地平遥古城进行调研,将所得数据代入计量分析软件E-views生成这些因子与游客原真性感知的回归关系。运算结果显示游客在文化旅游地的原真性感知受到性别、年龄、受教育程度、出游动机、媒介选择、信息链长度以及游客对原真性态度的影响；资产方己然无法控制原真性在文化旅游中传播的方式和内容,到访过的游客和大众媒介成为主要的传播者,而媒介承担着信息守门人和传播介体的双重任务,对于原真性的传播影响显著。但这并不意味着资产方无可作为,资产方可以以协调者和引导者的身份引导原真性的传播方式和内容,使文化旅游地的信息尽可能真实有效地传播到受传者(游客)。值得注意的是由于本文变量选择的局限、调研样本量限制和文化旅游地类型的单一性,文章的结果可能存在不完备之处,需要在未来的研究中进一步的充实。
[Abstract]:As one of the oldest but most popular tourism forms, cultural tourism is the core of it. How to transfer the information from the asset side to the tourists is not only related to the image of the heritage but also related to the quality of cultural tourism experience. The authenticity of heritage is one of the most important attributes of the world heritage and an important criterion for evaluating the world heritage. It has aroused great controversy since it entered the field of vision of researchers in the 1960s and 1970s. How to perceive the authenticity of heritage by tourists and how to spread it in cultural tourism is the focus of this paper. At present, the research on the originality of heritage mainly focuses on the discussion of its concept and intension extension, and the demonstration of its correlation. The research in this paper pays more attention to the practical research and the empirical research. The author holds that the originality is the result of social construction from the standpoint of constructivism. Based on the literature study, the factors influencing tourists' perception of the authenticity of heritage in heritage sites are obtained, and some new factors affecting the transmission of original truth are put forward based on the perspective of communication. On this basis, the questionnaire is designed and coded, and the investigation is carried out in Pingyao Ancient City, Shanxi Province, where the world cultural heritage is located, and the obtained data are substituted into the econometric analysis software E-views to generate the regression relationship between these factors and tourists' original perception of truth. The results show that the original perception of tourists in cultural tourism is influenced by sex, age, education level, travel motivation, media choice, length of information chain and tourists' attitude to original truth. Assets can't control the way and content of the original truth in the cultural tourism. The visiting tourists and the mass media become the main communicators, and the media bear the dual tasks of the information gatekeeper and the media. It has a significant effect on the transmission of primordial truth. However, this does not mean that the asset side can not act, the asset side can guide the original dissemination way and content by the identity of coordinator and guide, so that the information of cultural tourism destination can be transmitted to the transmitted person (tourist) as truthfully and effectively as possible. It is worth noting that due to the limitation of variable selection in this paper, the limitation of sample size and the singularity of the type of cultural tourist destination, the results of this paper may be incomplete and need to be further enriched in the future research.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F590

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