古村镇“慢城模式”创新绩效评价:消费者偏好的视角

发布时间：2018-07-16 15:38

【摘要】：随着我国经济高速发展、工业化进程步伐加快,现代化城市也涌现出越来越多的病态,作为我国第一座“慢城”,高淳县桠溪这种慢城模式的古村镇越来越引发广泛的震撼和瞩目。而“慢城模式”已成为旅游模式创新发展的研究新热点,旅游创新的重要性在日趋激烈的旅游行业竞争环境下显得尤为关键。消费者感知理论自被引进管理学界,尤其是应用到旅游研究领域,日益受到学者们的重视,同时与旅游地绩效相关的消费者偏好也备受关注。在复杂的慢城模式创新的环境下,古村镇慢城模式的消费者偏好与创新绩效是否有所联系,四者之间又存在什么样的关系,是本文所研究的重点。本研究主要以古村镇为研究对象,通过实证研究,探讨分析古村镇的创新发展中运用的慢城理念和模式,并在建立古村镇慢城模式创新绩效评价指标体系的基础上,从消费者偏好的角度上评判古村镇慢城模式的创新所带来的绩效,最终提出相应的措施和建议,以期更好的利用慢城模式的创新为古村镇的发展注入新的活力。
[Abstract]:With the rapid development of China's economy and the accelerated pace of industrialization, more and more morbid cities have emerged in modern cities, as the first "slow city" in China. Gaochun County Yaxi this slow-city model of ancient villages and towns more and more caused widespread shock and attention. The "slow city model" has become a new research hotspot in the innovation and development of tourism mode, and the importance of tourism innovation is becoming more and more critical in the increasingly fierce competition environment of tourism industry. Since the theory of consumer perception has been introduced into the field of management, especially in the field of tourism research, scholars pay more and more attention to the consumer preference related to the performance of tourist destination. In the complex environment of slow city model innovation, whether the consumer preference of the old village and town slow city model is related to the innovation performance, and what kind of relationship exists between the four is the focus of this paper. This research mainly takes the ancient villages and towns as the research object, through the empirical research, discusses and analyzes the slow city idea and the pattern which the ancient villages and towns use in the innovation development, and establishes the ancient villages and towns slow city pattern innovation performance appraisal index system. From the perspective of consumer preference, this paper evaluates the performance brought by the innovation of the slow city model in ancient villages and towns, and finally puts forward corresponding measures and suggestions, with a view to making better use of the innovation of the slow city model to inject new vitality into the development of ancient villages and towns.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7

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