宁乡县发展食品工业旅游产业的对策研究

发布时间：2018-07-16 16:18

【摘要】：工业旅游的起源可追溯到上世纪五十年代的法国,我国工业旅游的发展相对滞后,开始于二十世纪九十年代。国内工业旅游研究还处于起步阶段,目前仍是一个新兴的研究领域,理论尚不成熟,与实践的发展存在差距。在工业旅游快速发展的二十一世纪,工业旅游的开发研究已成为影响旅游产业可持续发展的一个重要因素。食品工业旅游是对与食品企业有关的资源进行旅游开发,吸引旅游者前来参观、体验,实现经济、社会、生态等多方面效益的融知识、观光、休闲于一体的专项旅游活动。具有较强的依附性、难以模仿性和多效益性等特征。我国食品工业旅游诞生于二十一世纪初期,最早开始食品工业旅游的工业企业有青岛啤酒、张裕集团、重庆德庄实业集团等企业。食品工业旅游在我国从产生到发展不过短短十余年,还是一个新兴的研究领域,理论较工业旅游研究更不成熟,严重落后于实践的发展。宁乡发展食品工业旅游的优势条件有：区域中心优势与全国旅游强县优势；食品工业旅游资源丰富；国家级园区配套优势。存在的不足主要是：发展食品工业旅游观念落后,对其重要性认识较低；开展食品工业旅游的配套服务能力不足；食品工业旅游产品内容单一,难以满足市场多元需求；旅游服务的专业化程度不高,安全管理工作有待加强；食品工业旅游市场营销创新不够；政府支持力度不够。针对宁乡食品工业旅游发展中的问题,就具体如何发展宁乡的食品工业旅游提出以下对策：第一,政府积极引导、支持,第二,制定统一的发展规划；第三,就地取材,着重发展宁乡土特产；第四,增加食品工业旅游的体验性,重视人员培训和人才培养；第五,推动实施品牌战略,打造宁乡食品工业旅游品牌；第六,加大营销宣传力度,实现与旅游企业合作；第七,因地制宜,开发综合型旅游模式；第八,做好安全管理,促进企业发展。
[Abstract]:The origin of industrial tourism can be traced back to France in the fifties of last century. The domestic industrial tourism research is still in its infancy, which is still a new research field. The theory is not mature, and there is a gap between the theory and the practice. With the rapid development of industrial tourism in the 21 century, the development and research of industrial tourism has become an important factor affecting the sustainable development of tourism industry. Food industry tourism is a special tourism activity, which combines knowledge, sightseeing and leisure with economic, social and ecological benefits to develop resources related to food enterprises, attract tourists to visit, experience and realize economic, social and ecological benefits. It has the characteristics of strong dependence, hard to imitate and multi-benefit. China's food industry tourism was born in the early 21 century, the earliest industrial enterprises that started food industry tourism are Tsing Tao Beer, Changyu Group, Chongqing Dezhuang Industrial Group and other enterprises. Food industry tourism is still a new research field in our country from its birth to development in a short period of more than ten years. The theory of food industry tourism is more immature than industrial tourism research, and it lags behind the development of practice seriously. The advantages of developing food industry tourism in Ningxiang are as follows: regional center advantage and national tourism strong county advantage; food industry tourism resources rich; national park supporting advantages. The main shortcomings are: backward concept of developing food industry tourism, low understanding of its importance, insufficient supporting service capacity to develop food industry tourism, single content of food industry tourism products, difficult to meet the diversified needs of the market; The degree of specialization of tourism service is not high, the work of safety management needs to be strengthened, the marketing innovation of food industry is not enough, and the support of government is not enough. In view of the problems in the development of food industry tourism in Ningxiang, the following countermeasures are put forward on how to develop the food industry tourism in Ningxiang: first, the government should actively guide, support, second, formulate a unified development plan; third, draw up materials locally. Focus on the development of local products in Ningxiang; fourth, increase the experience of food industry tourism, attach importance to personnel training and personnel training; fifth, promote the implementation of brand strategy, build Ningxiang food industry tourism brand; sixth, increase marketing and publicity, To realize cooperation with tourism enterprises; seventh, to develop a comprehensive tourism model according to local conditions; eighth, to do a good job of safety management to promote the development of enterprises.
【学位授予单位】：湖南农业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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