此“新”游客非彼新游客:满足中国出境游客需求所面临的挑战
发布时间：2018-07-31 15:30
【摘要】：正引言Poon(1994)在其著名的《旅游业:技术和竞争战略》一书中提出,随着技术创新的迅猛发展与传播,旅游者的行为模式在发生质的转变。事实上,这本书的重点在于诠释旅游产业正在通过采用新技术为日趋成熟而高要求的旅游市场提供细分的、差异化的产品与服务,从而获得竞争优势。但书中的一个关键理念认为,"新"游客在某种程度上是不
[Abstract]:In its famous book Tourism: technology and competitive Strategy, Poon (1994) puts forward that with the rapid development and spread of technological innovation, the behavior pattern of tourists is changing qualitatively. In fact, the focus of this book is to explain that the tourism industry is gaining a competitive advantage by adopting new technologies to provide segmented, differentiated products and services for the increasingly mature and demanding tourism market. But one of the key ideas in the book is that "new" tourists are, to some extent, not
【作者单位】： Business
【分类号】：F592
[Abstract]:In its famous book Tourism: technology and competitive Strategy, Poon (1994) puts forward that with the rapid development and spread of technological innovation, the behavior pattern of tourists is changing qualitatively. In fact, the focus of this book is to explain that the tourism industry is gaining a competitive advantage by adopting new technologies to provide segmented, differentiated products and services for the increasingly mature and demanding tourism market. But one of the key ideas in the book is that "new" tourists are, to some extent, not
【作者单位】： Business
【分类号】：F592
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