湘西旅游体验的影响因素及优化对策研究

发布时间：2018-08-10 20:28

【摘要】：改革开放以来，我国的旅游业有了非常迅速的发展，随着市场经济的发展和人们收入水平的提高，人们对旅游消费的需求进一步上升，同时对旅游消费质量的要求更加严格。而以往旅游业主要是从景区自身角度出发而非从旅游消费者角度去规划和发展旅游，随着体验经济时代的到来，，旅游者的消费观念和消费方式都受到了极大的冲击，消费需求的结构、内容和形式都发生了显著变化，人们在消费的过程中更加关注自身的情绪和体验，就促使我们更加关注旅游消费者的旅游体验和消费体验。从消费者角度出发，重视游客体验，是旅游景区管理思维转变的方向。本文以湖南湘西旅游为研究对象。采用分层抽样的问卷调查方法，运用SPSS19.0分析软件对数据进行处理。首先，对调查结果进行描述性分析；其次，运用因子分析方法分析在影响旅游体验的众多因素中，影响旅游体验的5个主要因子，它们分别是感官体验、情感体验、互动体验、文化体验和审美体验。在此基础之上，分析各主要影响因素的重要程度，运用IPA方格图分析法，观照湘西旅游体验的现状。通过分析，本文发现五大因子与旅游体验皆具正相关性，并发现湘西游客感官体验的重要性和满意度都比较高，文化体验和审美体验的满意度高但相对重要性低，而互动体验和情感体验的重要性高但满意度偏低。最后，依据分析结果，针对湘西旅游体验优化管理及湘西旅游发展，提出了深化互动体验、增强情感体验、优化感官体验、加深文化体验和升华审美体验等对策和建议。
[Abstract]:Since the reform and opening up, China's tourism industry has a very rapid development. With the development of the market economy and the improvement of people's income level, people's demand for tourism consumption has increased further, and the demand for the quality of tourism consumption has become more stringent. However, in the past, tourism mainly started from the perspective of scenic spot itself rather than from the perspective of tourist consumers to plan and develop tourism. With the arrival of the era of experience economy, tourists' consumption concept and consumption style were greatly impacted. The structure, content and form of consumption demand have changed significantly. People pay more attention to their own emotions and experiences in the process of consumption, which urges us to pay more attention to tourism experience and consumption experience of tourism consumers. From the consumer's point of view, paying attention to the tourist experience is the direction of the change of the management thinking of the scenic spot. This paper takes Hunan Xiangxi tourism as the research object. The method of stratified sampling questionnaire was used to process the data with SPSS19.0 software. First of all, descriptive analysis of the results of the survey; secondly, the use of factor analysis method to analyze the many factors affecting tourism experience, the five main factors affecting tourism experience, they are sensory experience, emotional experience, interactive experience. Cultural experience and aesthetic experience. On this basis, the importance of the main factors is analyzed, and the current situation of tourism experience in western Hunan is studied by using IPA grid analysis method. Through the analysis, we find that the five factors have positive correlation with the tourism experience, and find that the importance and satisfaction of the tourists' sensory experience in Xiangxi are both high, the satisfaction of the cultural experience and the aesthetic experience is high but the relative importance is low. The importance of interactive experience and emotional experience is high, but the satisfaction is low. Finally, according to the analysis results, in view of the Xiangxi tourism experience optimization management and the Xiangxi tourism development, proposed the deepening interactive experience, strengthens the emotion experience, optimizes the sense organ experience, deepens the cultural experience and sublimates the esthetic experience and so on the countermeasure and the suggestion.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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