江西省旅游形象研究——以宜春为例
发布时间：2018-08-31 08:32
【摘要】：江西省是一个旅游资源大省,能否将旅游资源的优势转化为旅游产业强势,其关键在于江西省能否塑造一个良好的旅游形象。文章以宜春旅游形象的塑造为例,旨在为江西及其境内其他各地市旅游形象的塑造提供一个范式,以供参考和借鉴。故而,首先分析了宜春旅游业的发展现状,主张宜春应着力打造"休闲之都"这一旅游形象,并提出了具体打造宜春"休闲之都"的对策,即精心设计宜春"休闲之都"旅游形象的标识、精心构思宜春"休闲之都"形象的宣传口号、加强宜春"休闲之都"旅游产品的设计与开发、注重宜春"休闲之都"社会休闲环境的营造、加强宜春"休闲之都"旅游形象的对外宣传力度。
[Abstract]:Jiangxi Province is a large province of tourism resources, whether the advantages of tourism resources can be transformed into a strong tourism industry, the key lies in whether Jiangxi Province can shape a good tourism image. Taking the tourism image of Yichun as an example, this paper aims to provide a paradigm for the shaping of tourism image in Jiangxi and other cities in its territory for reference and reference. Therefore, this paper first analyzes the present situation of Yichun's tourism industry, advocates that Yichun should focus on the tourism image of "leisure capital", and puts forward some countermeasures to build Yichun's "leisure capital". That is, carefully designing the logo of Yichun's "leisure capital" tourism image, meticulously conceiving the slogan of "leisure capital" image, and strengthening the design and development of Yichun's "leisure capital" tourism products. Pay attention to the construction of social leisure environment of Yichun "leisure capital" and strengthen the external propaganda of Yichun "leisure capital" tourism image.
【作者单位】： 宜春学院旅游文化研究所;
【分类号】：F592.7
[Abstract]:Jiangxi Province is a large province of tourism resources, whether the advantages of tourism resources can be transformed into a strong tourism industry, the key lies in whether Jiangxi Province can shape a good tourism image. Taking the tourism image of Yichun as an example, this paper aims to provide a paradigm for the shaping of tourism image in Jiangxi and other cities in its territory for reference and reference. Therefore, this paper first analyzes the present situation of Yichun's tourism industry, advocates that Yichun should focus on the tourism image of "leisure capital", and puts forward some countermeasures to build Yichun's "leisure capital". That is, carefully designing the logo of Yichun's "leisure capital" tourism image, meticulously conceiving the slogan of "leisure capital" image, and strengthening the design and development of Yichun's "leisure capital" tourism products. Pay attention to the construction of social leisure environment of Yichun "leisure capital" and strengthen the external propaganda of Yichun "leisure capital" tourism image.
【作者单位】： 宜春学院旅游文化研究所;
【分类号】：F592.7
【参考文献】
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1 龚鹏;陈v，
本文编号：2214457
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