甬舟区滨海运动休闲旅游资源评价及产品优化研究

发布时间：2018-09-08 15:10

【摘要】：宁波-舟山地区（以下简称甬舟区）作为我国拥有丰富的滨海运动休闲旅游资源的地区之一，特别是在浙江海洋经济核心示范区上升为国家战略后，其滨海运动休闲旅游的快速发展更是成为了学者们研究的焦点。滨海运动休闲旅游资源作为开展滨海运动休闲旅游活动的客体和必备条件与物质基础，对一个地区的滨海运动休闲旅游发展起着决定性的意义。甬舟区滨海运动休闲旅游资源总量大，类型丰富，然而若要使其得到合理开发，同时能保证资源的可持续发展，对区域内滨海运动休闲旅游资源进行评价就成为必不可少的一步。本文应用《旅游资源分类、调查与评价》国家标准（GB/T18972-2003）对甬舟区滨海运动休闲旅游资源进行分类整理，展现了甬舟区滨海运动休闲旅游的类型。在此基础上，笔者又采用了旅游资源共有因子评价法对甬舟区滨海运动休闲旅游资源进行评价，进而提出甬舟区滨海运动休闲旅游产品的优化策略。全文主要内容如下：首先，笔者在阅读大量文献的基础上，阐述了本论文的写作背景及本研究的意义，并对本研究的研究方法做了介绍，对本研究涉及的概念进行了界定。之后，，笔者对滨海运动休闲旅游资源的评价理论及截至到目前为止，国内外学者对于滨海运动休闲旅游的评价都做了哪些工作进行了回顾。其次，笔者通过实地调查，文献研读等方法对甬舟区滨海运动休闲旅游资源的规模，类型，运营状况等进行了了解。在此基础上，应用《旅游资源分类、调查与评价》国家标准（GB/T18972-2003）对甬舟区滨海运动休闲旅游进行归纳分类，清晰地展现了甬舟区内滨海运动休闲旅游资源的规模及类型。第三在运用《旅游资源分类、调查与评价》国家标准（GB/T18972-2003）对甬舟区滨海运动休闲旅游资源进行分类整理的基础上，应用旅游资源共有因子评价法对其进行评价：笔者将甬舟区滨海运动休闲旅游资源赋分表及旅游资源共有因子评价法所规定的赋分标准一同寄于专家，请他们打分，之后将回收的数据进行处理得出结论。在对甬舟区滨海运动休闲旅游资源评价的基础上，对现有的滨海运动休闲旅游产品存在的问题及其形成原因进行了剖析并提出优化策略。
[Abstract]:Ningbo Zhoushan area (hereinafter referred to as Yongzhou area) is one of the regions with abundant coastal sports leisure tourism resources in our country, especially after the core demonstration area of Zhejiang's marine economy has become a national strategy. The rapid development of coastal sports leisure tourism has become the focus of scholars. As the object, necessary condition and material basis of developing coastal sports leisure tourism, coastal sports leisure tourism resources play a decisive role in the development of coastal sports leisure tourism in a region. The total amount of coastal sports leisure tourism resources in Yongzhou area is large and the types are rich. However, if it is to be developed reasonably, the sustainable development of the resources can be ensured at the same time. Evaluation of coastal sports leisure tourism resources in the region becomes an essential step. In this paper, the classification of coastal sports leisure tourism resources in Yongzhou area is classified by using the National Standard of Tourism Resources Classification, investigation and Evaluation (GB/T18972-2003), which shows the types of coastal sports leisure tourism in Yongzhou area. On this basis, the author adopts the common factor evaluation method of tourism resources to evaluate the coastal sports leisure tourism resources, and then puts forward the optimization strategy of coastal sports leisure tourism products. The main contents of the thesis are as follows: firstly, the author, on the basis of reading a lot of literature, expounds the writing background of this thesis and the significance of this research, and introduces the research methods of this research. The concept involved in this study is defined. After that, the author reviews the evaluation theory of coastal sports leisure tourism resources and the work that domestic and foreign scholars have done to evaluate coastal sports leisure tourism up to now. Secondly, the author through field investigation, literature study and other methods to Ningbo coastal sports leisure tourism resources scale, type, operation status. On this basis, using the National Standard of Tourism Resources Classification, investigation and Evaluation (GB/T18972-2003), the paper summarizes and classifies coastal sports leisure tourism in Yongzhou area, and clearly shows the scale and type of coastal sports leisure tourism resources in Yongzhou area. Thirdly, on the basis of applying the National Standard of Tourism Resources Classification, investigation and Evaluation (GB/T18972-2003) to classify the coastal sports and leisure tourism resources in Yongzhou area, Using the common factor evaluation method of tourism resources, the author sends the scoring standard of the coastal sports leisure tourism resources and the evaluation method of tourism resources common factors to the experts, asking them to score. The collected data are then processed to draw a conclusion. Based on the evaluation of coastal sports leisure tourism resources in Yongzhou area, the problems existing in the existing coastal sports leisure tourism products and their forming reasons are analyzed and the optimization strategies are put forward.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G812.7;F592.7

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