信息技术下旅游产业链的整合研究

发布时间：2018-09-08 18:35

【摘要】：在我国旅游业发展的早期，已经有了信息化助推旅游业发展的提法，旅游业“十二五”规划更是强调了这点：“信息化助推旅游”。在经历了三次重要的信息技术应用发展阶段-计算机预订系统（CRS）、全球分销系统（GDS）和互联网阶段（Internet）之后，我国旅游业的网上业务也不断地完善，已经形成了类型、功能比较齐全，覆盖旅游业各个方面的网上旅游产业体系，不论是在网络安全还是交易量上都有了比较好的起步。但旅游业是发展的，信息化技术也在不停地更新与超越。很显然，旅游业“十二五”发展期间的信息化的相关理论、概念及旅游产业的发展，也不会停步不前。本文的研究对象是信息技术下旅游产业链的整合。旅游业中供求关系的特殊性使得信息技术在产业链的整合过程中起着重要的作用。当前关于旅游产业的信息技术研究都是零散的各个环节的研究，比如信息技术在旅游目的地的应用、旅游企业的管理信息化等等。本文结合前人的研究成果，将理论与实际相结合，在对产业链整合的概念、相关理论以及国内外研究动态讨论的基础上，主要研究了信息技术下旅游产业链整合的方法、手段及信息技术在旅游产业链中各个环节中的应用。并结合当前的模块化分工理论研究了信息技术下旅游产业链整合的模式，构建了旅游产业链整合的价值链模型、信息流模型及产业链模型。同时，针对我国旅游产业链整合现状及存在的问题，提出了信息技术下旅游产业链的整合路径。最后本文以中青旅为例，以产业内部视角分析了信息技术下旅游产业链整合的策略及效应。旅游业中供求关系的特殊性使信息沟通在产业的运行中发挥着重要的作用，从而使信息技术的应用不仅对供求双方的交易方式、关系等产生影响，而且使行业结构发生了重大的变化。旅游业使用了信息技术之后，其在价值传递、消息传送及网络商务方面获得了巨大的进步，从而成为旅游经济发展的必然趋势，因此，对零散的信息化旅游产业链进行整合，，这对于旅游产业的发展具有非常重大的意义。
[Abstract]:In the early stage of the development of tourism in China, there has been a suggestion that informatization boosts the development of tourism, and the 12th Five-Year Plan of Tourism has emphasized this point: "Information boosts tourism". After three important stages of the development of information technology application-(CRS), global distribution system (GDS) and (Internet) (Internet stage), the online business of tourism industry in China has been improved, which has formed a type and has a complete range of functions. The system of online tourism, which covers all aspects of tourism, has a good start in terms of network security and transaction volume. However, tourism is developing, and information technology is constantly updating and surpassing. Obviously, the theory, concept and development of tourism industry during the "12th Five-Year Plan" period will not stop. The object of this paper is the integration of tourism industry chain under information technology. The particularity of supply and demand in tourism makes information technology play an important role in the integration of industry chain. At present, the information technology research on tourism industry is a scattered research, such as the application of information technology in tourism destinations, the management information of tourism enterprises, and so on. Combined with the previous research results, this paper combines theory with practice, on the basis of the concept of industrial chain integration, related theory and domestic and foreign research dynamic discussion, mainly studies the method of tourism industry chain integration under information technology. The application of means and information technology in every link of tourism industry chain. Combined with the current theory of modular division of labor, the model of tourism industry chain integration under information technology is studied, and the value chain model, information flow model and industry chain model of tourism industry chain integration are constructed. At the same time, aiming at the present situation and existing problems of tourism industry chain integration in China, this paper puts forward the integration path of tourism industry chain under information technology. Finally, this paper analyzes the strategies and effects of tourism industry chain integration under information technology from the perspective of industry interior, taking China Youth Travel as an example. The particularity of the relationship between supply and demand in tourism makes information communication play an important role in the operation of the industry, thus the application of information technology not only has an impact on the transaction mode and relationship between supply and demand, but also on the relationship between supply and demand. Moreover, the structure of the industry has undergone major changes. After the use of information technology, tourism industry has made great progress in value transmission, message transmission and network commerce, which has become the inevitable trend of tourism economic development. Therefore, the scattered information tourism industry chain is integrated. This is of great significance to the development of the tourism industry.
【学位授予单位】：沈阳工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.3

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