湘乡市乡村旅游调查与分析

发布时间：2018-09-08 20:17

【摘要】：乡村旅游是为满足人们体验乡村生活、了解民俗风情、观光游览、娱乐休闲、度假购物的需求而产生的,它是一种新型的旅游模式。通过对国内外的研究综述,发现相比于乡村旅游的迅速发展,乡村旅游研究显得较为薄弱和滞后,特别是在乡村旅游的质量方面,理论严重落后于实践。作为典型代表的湘乡市在发展乡村旅游时,一方面拥有得天独厚的优势条件,另一方面在发展中存在许多问题和困难。因此,将湘乡市乡村旅游的分析与调查作为论文研究的主题具有重要的现实意义。同时,对湖南乃至全国乡村旅游的研究也具有一定的指导与借鉴意义。本文通过文献搜集、现场考察和人员访谈相结合的方法,发现湘乡市在发展乡村旅游时存在着规划不科学,文化含量低,内容缺乏特色,管理体制不顺,运营模式落后,规模承载有限,高素质人才缺乏等特点；因此,本文通过借鉴其他地区成功经验,坚持绿色生态原则、地方特色原则、娱乐体验原则、科技创新原则等四个原则,提出了开发湘乡市乡村旅游的对策建议：提高认识,加强引导,促进乡村旅游又好又快发展；精心规划,强化布局,促进乡村旅游健康发展；夯实基础,改善环境,促进乡村旅游的规范化发展；打造精品,提高效益,推进乡村旅游品牌化发展；培养龙头,壮大主体,促进乡村旅游高品质发展；加强培训,提高素质,促进乡村旅游可持续发展；加强促销,拓展市场,着力向乡村旅游目的地发展；整章建制,规范管理,促进乡村旅游产业化发展。
[Abstract]:Rural tourism is a new type of tourism mode to meet people's needs of experiencing rural life, understanding folk customs and customs, sightseeing, entertainment and leisure, vacation and shopping. Through the summary of domestic and foreign research, it is found that compared with the rapid development of rural tourism, rural tourism research is weak and lagging behind, especially in rural tourism. The theory of rural tourism quality falls behind the practice seriously. As a typical representative, Xiangxiang City has the advantageous conditions in the development of rural tourism. On the other hand, there are many problems and difficulties in the development. Therefore, it is important to take the analysis and investigation of rural tourism in Xiangxiang City as the theme of this paper. At the same time, it has a certain guiding and reference significance for the study of rural tourism in Hunan and even the whole country.
Through literature collection, on-site investigation and personnel interviews, this paper finds that the development of rural tourism in Xiangxiang City has the characteristics of unscientific planning, low cultural content, lack of characteristics, irregular management system, backward operation mode, limited scale and lack of high-quality personnel. Successful experience, adhering to the principles of green ecology, local characteristics, entertainment experience, scientific and technological innovation, put forward the development of Xiangxiang rural tourism countermeasures and suggestions: to raise awareness, strengthen guidance, promote the sound and rapid development of rural tourism; careful planning, strengthen the layout, promote the healthy development of rural tourism; Basically, improve the environment, promote the standardized development of rural tourism; create high-quality products, improve efficiency, promote the brand development of rural tourism; cultivate the leader, strengthen the main body, promote the high-quality development of rural tourism; strengthen training, improve quality, promote the sustainable development of rural tourism; strengthen promotion, expand the market, focus on rural tourism destinations Development, whole chapter system, standardized management, and promote the development of rural tourism industrialization.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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