游艇旅游发展模式研究

发布时间：2018-11-03 10:29

【摘要】：随着近些年中国社会经济的迅速发展,游艇旅游逐渐走入人们视线,欧美发达国家游艇休闲旅游已经发展成熟,从欧美等游艇发达国家的游艇发展经验来看,旅游服务业在游艇产业链上是除了游艇制造业以外能够带来巨大社会经济效益的重要环节。但是在中国,游艇旅游才刚刚起步,还存在着诸多不完善之处,令中国游艇旅游的发展进程缓慢。国家与政府对游艇旅游的发展非常重视,但是中国游艇旅游该如何发展,是我们面临的课题。游艇旅游作为高附加值产业,发展游艇旅游是今后我国旅游业应重点发展与培养的领域。目前我国在游艇制造方面已有一定的发展基础,但是在游艇旅游服务方面还有所欠缺。因此,对于游艇旅游发展模式的研究,有较强的现实意义。本文对国内外游艇产业、游艇旅游的研究进行了梳理与总结,通过对相关资料文献与现有数据的分析研究,指出了游艇旅游对游艇业、旅游业乃至社会经济发展的影响与促进作用。界定了游艇旅游、游艇产业等相关概念,结合国内外发展经验,总结提炼出游艇旅游的四种典型发展模式——游艇俱乐部模式、游艇度假酒店模式、游艇地产模式、公共游艇码头模式等,并结合国内沿海与内陆两种旅游条件不同的游艇旅游开发案例,对上述开发模式进行了深入分析,总结出适用规律与共同处。文章的主要创新在于完善了游艇旅游的研究体系,总结提炼出游艇旅游的典型发展模式。全文共分为八个部分：第一部分是绪论,介绍本文的研究背景、研究意义、研究方法、研究路径,第二部分为国内外文献研究综述,第三、四部分是国外与国内游艇产业及游艇旅游发展历程概述,作为本文研究的主要背景,第五部分提出了四种游艇旅游基本发展模式,第六部分是游艇旅游案例研究,第七部提出分中国游艇旅游现有问题以及发展对策,第八部分是结论与展望。
[Abstract]:With the rapid development of China's social economy in recent years, yacht tourism has gradually entered the line of sight. Yacht leisure tourism in developed countries in Europe and the United States has developed mature. From the experience of yacht development in developed countries such as Europe and the United States, Tourism service industry is an important link in yacht industry chain which can bring huge social and economic benefits besides yacht manufacturing. But in China, yacht tourism has just started, there are still many imperfections, which makes the development of yacht tourism in China slow. The state and government attach great importance to the development of yacht tourism, but how to develop yacht tourism in China is a subject we are facing. Yacht tourism as a high value-added industry, the development of yacht tourism is our country's tourism should focus on the development and cultivation of the field. At present our country already has certain development foundation in the yacht manufacture aspect, but in the yacht traveling service aspect also has the insufficiency. Therefore, for yacht tourism development model research, has a strong practical significance. In this paper, the domestic and foreign yacht industry, yacht tourism research is combed and summarized, through the analysis of relevant documents and existing data, it points out that yacht tourism to yacht industry, Tourism and even the social and economic development of the impact and promotion. This paper defines the related concepts of yacht tourism and yacht industry, summarizes four typical development modes of yacht tourism, such as yacht club model, yacht resort hotel model, yacht real estate model, combining with the domestic and foreign development experience, and summarizes the four typical development modes of yacht tourism. Based on the model of public yacht marina and the case of yacht tourism development with different domestic coastal and inland tourist conditions, this paper makes an in-depth analysis of the above development model, and summarizes the applicable law and common points. The main innovation of this paper is to perfect the research system of yacht tourism and summarize the typical development mode of yacht tourism. The paper is divided into eight parts: the first part is the introduction, introducing the research background, research significance, research methods, research path, the second part is the domestic and foreign literature review, third, As the main background of this paper, the fifth part puts forward four basic development models of yacht tourism, the sixth part is the case study of yacht tourism. The seventh part puts forward the existing problems and countermeasures of yacht tourism in China. The eighth part is the conclusion and prospect.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592;F552

【相似文献】