昆明城市游憩商业区（RBD）旅游体验研究

发布时间：2018-12-11 15:12

【摘要】：在先后经历了产品经济时代、服务经济时代后，人类经济发展进入了体验经济时代，现在及未来社会经济发展的支柱将是以体验产业为支撑的体验经济。同时，我国人均GDP在2012年达到了6100美元，旅游消费也逐渐从单一的观光旅游为主向综合性体验休闲旅游为主升级。此外，随着城市经济及现代化建设的发展，城市已经兼有旅游客源地和旅游目的地双重功能，并出现了城市综合休闲空间——城市游憩商业区（Recreational Business District，以下全文简称RBD）这一集观光、休闲、购物、餐饮等多种消费形式于一体的城市产业集聚区快速发展的趋势。而昆明作为知名的国际化休闲旅游城市，其拥有深厚的城市历史文化底蕴、广阔的休闲度假旅游市场、桥头堡战略及滇中城市圈建设带来的无限机遇，无论从市场需求还是内、外部环境，昆明城市旅游尤其是城市RBD的发展都是当下旅游产业发展的新的着眼点。文章分理论研究、实证研究、结论三大部分，从理论和实证两个方面，进行昆明城市RBD旅游体验研究。首先，理论分析部分通过对城市RBD旅游体验选题背景、研究意义、研究内容的阐述，以及对国内外关于城市RBD与旅游体验的研究进展情况的研究综述，形成昆明城市RBD旅游体验研究的框架构建。在此基础上，介绍城市RBD和旅游体验的相关概念，并结合相关理论和昆明城市发展现状，构建昆明城市RBD判定体系以及昆明城市RBD旅游体验评价体系。同时根据昆明城市RBD旅游体验评价体系，设计调查问卷，为实证分析做准备。其次，，实证分析部分通过对昆明几处城市RBD样本片区的选取、介绍、问卷调查，进行样本片区城市RBD标准的判定，并结合前面构建的昆明城市RBD旅游体验评价体系，从外部环境满意度、个人融入度、整体畅爽度等方面进行数据分析，并阐述相关结论。最后，结论部分从从城市规划、旅游策划、文化传承等方面切入，提出“以挖掘特色历史文化脉络，提升游憩吸引力为核心；以丰富商业业态发展，改善城市系统为支撑；以突出地域特色，树立鲜明主题为具象”的，由“灵魂”到“骨骼”再到“皮肤”的提升昆明城市RBD旅游体验质量的路径、对策分析。并对全文进行总结，阐述进一步的研究展望。文章主要结论包括以下几方面：昆明城市RBD整体外部满意度水平较高；发展的主要推动力源于购物业和餐饮业，而在游憩环境、娱乐产品、配套公共设施等方面还有待改进；对个人体验融入作用最为明显的是外部宣传的影响；对昆明城市RBD体验质量的提升要从挖掘游憩吸引物的文化价值和特色风貌这一核心灵魂和完善购物、餐饮两大业态“助推器”入手。
[Abstract]:After the era of product economy and service economy, the development of human economy has entered the era of experience economy. Now and in the future, the pillar of social and economic development will be the experience economy supported by experience industry. At the same time, the per capita GDP of our country reached 6100 US dollars in 2012, and tourism consumption was gradually upgraded from single sightseeing tourism to comprehensive experience leisure tourism. In addition, with the development of urban economy and modernization, cities have both the functions of tourist source and tourist destination, and the urban comprehensive leisure space, (Recreational Business District, has emerged. The following text is referred to as RBD), a rapid development trend of urban industrial agglomeration area, which integrates sightseeing, leisure, shopping, dining and other consumption forms. As a famous international leisure tourism city, Kunming has profound historical and cultural background, broad leisure and vacation tourism market, bridgehead strategy and the unlimited opportunities brought by the construction of central Yunnan city circle, whether from the market demand or from within, Outside environment, the development of Kunming city tourism, especially city RBD, is the new focus of tourism industry. This paper is divided into three parts: theoretical research, empirical research and conclusion. The paper carries on the RBD tourism experience research of Kunming city from the theoretical and empirical aspects. First of all, the theoretical analysis of urban RBD tourism experience through the background of the topic, research significance, the content of the study, as well as the domestic and foreign on the urban RBD and tourism experience research progress of a summary. Form Kunming city RBD tourism experience research frame construction. On this basis, this paper introduces the related concepts of urban RBD and tourism experience, and combines the relevant theory and the present situation of Kunming city development, constructs the RBD judgment system of Kunming city and the evaluation system of RBD tourism experience in Kunming city. At the same time, according to the evaluation system of RBD tourism experience in Kunming city, the questionnaire is designed to prepare for the empirical analysis. Secondly, the empirical analysis part through several cities in Kunming RBD sample area selection, introduction, questionnaire survey, sample area RBD standards, and combined with the previous construction of Kunming City RBD tourism experience evaluation system. This paper analyzes the data from external environment satisfaction, personal integration and overall smoothness, and expounds the relevant conclusions. Finally, the conclusion from the aspects of urban planning, tourism planning, cultural inheritance and so on, proposed that "to tap the historical and cultural context of characteristics, enhance the attraction of recreation as the core, to enrich the development of business, improve the urban system as the support;" The way to improve the quality of RBD tourism experience in Kunming city from "soul" to "skeleton" and then to "skin" is analyzed. The full text is summarized and the prospect of further research is expounded. The main conclusions of this paper are as follows: the overall external satisfaction level of RBD in Kunming is relatively high, the main driving force of development is from the shopping and catering industries, while the recreation environment, entertainment products, supporting public facilities and so on still need to be improved. The most obvious effect on personal experience integration is the influence of external propaganda; To improve the experience quality of RBD in Kunming city, we should dig out the core soul of the cultural value and characteristic style of recreational attraction and improve the shopping and dining "booster".
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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