基于旅游者行为的辽西走廊区域旅游发展研究
发布时间：2018-12-26 09:07
【摘要】：旅游者是旅游活动的主体，旅游活动中的各项要素都是围绕旅游者展开的，研究旅游者的行为对于旅游目的地开发适销对路的旅游产品，提高旅游竞争力等具有非常重要的意义。因此，本文研究辽西走廊旅游者的个体特征及行为表现，根据旅游者的行为特征来探讨辽西走廊的旅游发展策略。 本文对辽西走廊的旅游资源及旅游发展的现状进行了梳理，调查了旅游者的行为，用相关分析法分析了旅游行为的影响因素，研究发现：（1）该区域的男性旅游者偏多；旅游者以中青年居多；旅游者文化程度比较高；旅游者中农民的比例较小；中等收入的旅游者居多。（2）辽西走廊旅游者的旅游信息主要来源于亲友介绍、网络；五一假期和国庆长假出游的旅游者人数最多；旅游目的主要是休闲度假；出游方式以自助游为主；选择经济型品牌酒店的游客最多；游客在辽西走廊停留时间比较短；旅游花费相对较低；对辽西走廊旅游的满意度评价一般。（3）该区域旅游者的旅游决策行为、旅游偏好、旅游消费行为受个体特征影响显著。论文根据辽西走廊旅游资源的实际，，结合旅游者个性特征以及行为特点，提出进一步开发旅游产品、提升旅游企业的接待能力、提高景区知名度等促进辽西走廊旅游发展的建议。
[Abstract]:Tourists are the main body of tourism activities, all the elements of tourism activities are carried out around tourists, the study of tourist behavior for tourism destinations to develop marketable tourism products, It is of great significance to improve the competitiveness of tourism. Therefore, this paper studies the individual characteristics and behavior of tourists in Western Liaoning Corridor, and probes into the tourism development strategies of the Corridor according to the characteristics of tourists' behavior. This paper combs the tourism resources and the present situation of tourism development in the western Liaoning Corridor, investigates the tourists' behavior, analyzes the influencing factors of the tourist behavior by using the correlation analysis method, and finds out: (1) there are more male tourists in this area; Most of the tourists are young and middle-aged tourists have a high level of education the proportion of the tourists is small the middle income tourists are the majority. (2) the tourist information of the western Liaoning corridor mainly comes from the introduction of relatives and friends and the network; The number of tourists traveling on May Day holiday and National Day holiday is the most; the purpose of tourism is mainly leisure vacation; the main way of traveling is self-help tour; the most tourists choose economic brand hotel; the tourist stay in the corridor of western Liaoning is relatively short; The tourism cost is relatively low, and the evaluation of tourism satisfaction is general. (3) the tourism decision-making behavior, tourism preference and tourism consumption behavior of tourists in this region are significantly affected by individual characteristics. According to the reality of tourism resources in the western Liaoning corridor, combining with the characteristics of tourists' personality and behavior, the paper proposes to further develop tourism products and enhance the reception capacity of tourism enterprises. Suggestions for promoting tourism development in western Liaoning Corridor, such as raising the visibility of scenic spots.
【学位授予单位】：渤海大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2391863
[Abstract]:Tourists are the main body of tourism activities, all the elements of tourism activities are carried out around tourists, the study of tourist behavior for tourism destinations to develop marketable tourism products, It is of great significance to improve the competitiveness of tourism. Therefore, this paper studies the individual characteristics and behavior of tourists in Western Liaoning Corridor, and probes into the tourism development strategies of the Corridor according to the characteristics of tourists' behavior. This paper combs the tourism resources and the present situation of tourism development in the western Liaoning Corridor, investigates the tourists' behavior, analyzes the influencing factors of the tourist behavior by using the correlation analysis method, and finds out: (1) there are more male tourists in this area; Most of the tourists are young and middle-aged tourists have a high level of education the proportion of the tourists is small the middle income tourists are the majority. (2) the tourist information of the western Liaoning corridor mainly comes from the introduction of relatives and friends and the network; The number of tourists traveling on May Day holiday and National Day holiday is the most; the purpose of tourism is mainly leisure vacation; the main way of traveling is self-help tour; the most tourists choose economic brand hotel; the tourist stay in the corridor of western Liaoning is relatively short; The tourism cost is relatively low, and the evaluation of tourism satisfaction is general. (3) the tourism decision-making behavior, tourism preference and tourism consumption behavior of tourists in this region are significantly affected by individual characteristics. According to the reality of tourism resources in the western Liaoning corridor, combining with the characteristics of tourists' personality and behavior, the paper proposes to further develop tourism products and enhance the reception capacity of tourism enterprises. Suggestions for promoting tourism development in western Liaoning Corridor, such as raising the visibility of scenic spots.
【学位授予单位】：渤海大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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