泰顺县民俗文化旅游发展现状与对策

发布时间：2019-01-30 08:47

【摘要】：随着社会的发展,大众的旅游消费需求呈现出由低级向高级的发展趋向,旅游活动形式不再限于满足传统的有形的旅游产品,而是寻求更高层次的精神享受和文化内涵。旅游消费从有形的旅游产品转向无形的旅游文化,为民俗文化旅游的发展提供了契机。泰顺作为经济欠发达地区,却拥有良好的生态环境、优美的自然风光以及独特的民俗文化旅游资源,发展民俗文化旅游将是助推当地经济发展、资源保护、旅游升级的战略选择。本文分析了泰顺的区位、资源等条件,解析了民俗文化旅游发展的优势和存在的问题,并探讨设计了三个特色鲜明的民俗文化旅游开发主题,提出了泰顺发展民俗文化旅游的对策。主要研究结果如下：系统分析了泰顺县民俗文化旅游优势与发展现状。泰顺县生态环境优越、历史文化底蕴深厚、资源禀赋独特、旅游消费市场活跃,发展民俗文化旅游优势明显。在乡土建筑文化、民间艺术文化、传统工艺文化、民间信仰文化、民俗节庆文化、民间饮食文化六大民俗文化旅游资源中,以廊桥为代表的乡土建筑、提线木偶为代表的传统工艺,和百家宴为代表的民俗节庆体现了泰顺县民俗文化旅游资源具有文化内涵丰富、艺术价值高、地域特征明显、代表性强等特点,泰顺民俗文化旅游的文化品位。泰顺县民俗文化旅游发展成效明显,非物质文化遗产硕果累累,旅游开发中充分结合廊桥的风采及传统工艺、民间艺术的魅力,形成了古廊桥、百家宴、三月三等一些地域民俗文化品牌,发展了具有泰顺地方特色的旅游经济,产生了良好的经济效益和社会效益。但也仍然存在市场运作水平低、传统民俗保存困难、保护廊桥文化龙头地位的形势严峻、落后的农村环境卫生与旅游发展的步伐不相适应等问题。深入探讨了发展泰顺县民俗文化旅游的思路与对策。提出了促进泰顺县民俗文化旅游发展的思路,即发掘传统民俗文化历史内涵,加强民俗文化的保护和传承；通过有效地市场运作,发挥民俗文化的经济效益,推动民俗文化旅游的可持续发展。在这一发展思路指导下,进一步提出通过对民俗文化旅游资源整合,着力打造以民俗风情游、廊桥寻梦游、农业观光体验游等三个主题突出、特色鲜明的旅游品牌,充分发挥资源效益。同时,从民俗文化旅游资源的保护、民俗文化旅游的开发和管理以及市场化运作与营销等三个方面提出了加快泰顺县民俗文化旅游发展的建议。
[Abstract]:With the development of the society, the demand for tourism consumption of the masses shows a tendency from lower level to higher level. The form of tourism activities is no longer limited to satisfying the traditional tangible tourism products, but seeks higher levels of spiritual enjoyment and cultural connotation. Tourism consumption from tangible tourism products to intangible tourism culture provides an opportunity for the development of folk culture tourism. As an underdeveloped region, Taishun has a good ecological environment, beautiful natural scenery and unique folk-custom cultural tourism resources. The development of folk-custom cultural tourism will boost the local economic development and resource protection. The strategic choice of tourism upgrade. This paper analyzes the location, resources and other conditions of Taishun, analyzes the advantages and problems of the development of folk-custom cultural tourism, and probes into the design of three distinctive folk-custom cultural tourism development themes. The countermeasures of developing folk culture tourism in Taishun are put forward. The main results are as follows: the advantages and development of tourism of folk culture in Taishun County are systematically analyzed. Taishun County has excellent ecological environment, profound historical and cultural heritage, unique resource endowment, active tourist consumption market and obvious advantages of developing folklore culture tourism. Among the six major folklore culture tourist resources, such as local architecture culture, folk art culture, traditional craft culture, folk belief culture, folk festival culture and folk food culture, the local buildings are represented by the bridge. The traditional arts and crafts represented by puppets and the folk festivals represented by hundreds of banquets embody the rich cultural connotations, high artistic value, obvious regional characteristics and strong representativeness of tourism resources of folklore culture in Taishun County. The cultural taste of Taishun folklore tourism. The development of folk culture tourism in Taishun County has achieved remarkable results, and the intangible cultural heritage has been fruitful. In tourism development, it has fully combined the style and traditional techniques of the Langqiao, the charm of folk art, and formed an ancient bridge and a hundred banquets. Some regional folklore culture brands have developed the tourism economy with the local characteristics of Taishun, and have produced good economic and social benefits. However, there are still some problems, such as low level of market operation, difficulty in preserving traditional folklore, severe situation of protecting the leading position of Langqiao culture, and the unsuitable pace of rural environmental sanitation and tourism development. This paper probes into the ideas and countermeasures of developing tourism of folk culture in Taishun County. The author puts forward some ideas to promote the development of tourism in Taishun County, that is, to explore the historical connotation of traditional folklore culture and to strengthen the protection and inheritance of folklore culture. Through effective market operation, the economic benefits of folklore culture can be brought into play and the sustainable development of folklore tourism can be promoted. Under the guidance of this development train of thought, it is further proposed that through the integration of folklore cultural tourism resources, the tourism brands with distinctive characteristics should be created with three prominent themes: folk customs tour, covered bridge sleepwalking, and agricultural sightseeing experience tour. Give full play to the efficiency of resources. At the same time, the paper puts forward some suggestions on how to speed up the development of folk culture tourism in Taishun County from three aspects: the protection of folklore cultural tourism resources, the development and management of folklore culture tourism, and the marketization and marketing of folklore culture tourism.
【学位授予单位】：南京农业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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