NX西部影城影视旅游发展研究

发布时间：2019-03-04 18:27

【摘要】：中华民族是一个拥有着五千年光辉历史和灿烂文化的伟大民族，博大精深的历史文化沉淀深厚，源远流长。随着社会经济的不断发展，居民的消费结构和消费方式有了很大改变，旅游在人们生活中的位置越来越重要，旅游形式也从单一的观光型趋于多元化发展。而且，通过与旅游业的融合，，并在旅游业的带动下，许多相关的产业也获得了巨大的发展空间和发展机会，影视旅游就是一个通过影视业与旅游业融合发展起来的重要产业。而发展影视旅游注入文化内涵，尤其是区域文化是今后影视旅游后续发展的强心针。本文综合运用了文献研究法、实地调查法、系统分析法等多种方法，注重理论联系实际，以目前国家正在大力发展文化产业、国内外影视旅游业的兴起为背景，在区域文化的视角下，对宁夏镇北堡西部影视城的影视旅游发展进行了探讨。首先，分析了镇北堡西部影城目前的营销现状和在营销过程中存在的问题，然后在运用SWOT分析工具分析了西部影城目前发展的优势、劣势、机遇和威胁的基础上，提出了宁夏镇北堡西部影城的发展战略选择。最后，提出了如何把文化和影视旅游业较好的结合起来，基于宁夏特殊的区域文化的视角，并以文化营销理论为理论依据，提出了促进镇北堡西部影城可持续发展的营销策略。这些策略的提出对于宁夏影视旅游业以至于全国影视旅游业的发展具有积极的意义。
[Abstract]:The Chinese nation is a great nation with five thousand years of glorious history and splendid culture. With the continuous development of social economy, the consumption structure and mode of consumption of residents have been greatly changed, tourism is more and more important in people's lives, tourism forms from a single tourist tend to diversified development. Moreover, through the integration with tourism, and driven by tourism, many related industries have also obtained huge development space and development opportunities, film and television tourism is an important industry through the integration of film and television industry and tourism. The development of film and television tourism into the cultural connotation, especially regional culture is the future development of film and television tourism strong needle. In this paper, many methods, such as literature research, field investigation, systematic analysis and so on, are comprehensively used, and the combination of theory and practice is emphasized. At present, the country is vigorously developing the cultural industry and the rise of film and television tourism at home and abroad is the background. From the perspective of regional culture, this paper discusses the development of film and television tourism in the western film and television city of Zhenbeibao, Ningxia. First of all, this paper analyzes the current marketing situation and the problems existing in the marketing process of the western cinemas of Zhenbei Fort, and then analyzes the strengths, weaknesses, opportunities and threats of the western cinemas' current development by using the SWOT analysis tool. Put forward the development strategy choice of the western movie city of the town of Beibao in Ningxia. Finally, this paper puts forward how to combine culture with film and television tourism better, based on the perspective of Ningxia's special regional culture, and based on the theory of cultural marketing, puts forward the marketing strategy to promote the sustainable development of the western cinemas of Zhenbei Fort. These strategies for Ningxia film and television tourism and even the development of national film and television tourism has a positive significance.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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