河洛文化在洛阳旅游视觉形象推广中的应用研究
发布时间：2019-03-11 23:07
【摘要】：旅游业的迅速发展，促使旅游业在城市经济中的产业地位日益显现，导致城市旅游业激烈竞争的局面，而要想在激烈的竞争中赢得一席之地，就需要塑造一个良好的城市旅游品牌形象，所以各个地区都开始进行城市旅游品牌化战略。洛阳作为十三朝古都，也看到了城市旅游品牌形象塑造的重要性，但要如何才能在众多城市的竞争中脱颖而出，最重要的就是洛阳城市的定位，十三朝古都说明历史的厚重，洛阳就要充分利用历史积淀下来的河洛文化这一地域文化来打造出独特的城市旅游视觉形象。探讨河洛文化在洛阳旅游视觉形象塑造与推广中的应用，也是从侧面探讨地域文化对城市旅游视觉形象塑造的意义和价值，能够带领国内更多的城市塑造出更多的具有地域特性的适合自己的旅游视觉形象。 本文遵循从理析到实践，在实践中验证理论，再由实践对理论进行再总结的一个论证过程。 首先，本文先对我国的旅游视觉形象的发展现状和旅游视觉形象的意义进行分析，在分析的过程中我们发现，城市旅游要想得到长远而有效的发展，，就必须要上升到品牌战略的高度。笔者就从基本概念的解读开始分析，界定了城市旅游品牌以及城市旅游品牌视觉形象的概念和范畴。其次，通过对洛阳城市旅游发展现状和旅游业发展战略的分析，总结出洛阳旅游品牌形象定位关键是把握并充分运用本地区的地域文化——河洛文化这一重要资源，然后就对河洛文化所呈现出的形式特征进行分析，还分析了洛阳目前的视觉形象中所包含的河洛文化。最后，在现有的标志的基础之上，根据论文之前部分对城市旅游品牌视觉形象内容的界定，提出相应的设计构思，把河洛文化的各要素进行归纳、简化、图形化，并做出部分设计创作实践，旨在对理论研究成果做进一步论证。 城市旅游品牌形象不是简单的做出一套专有的品牌形象符号系统，最关键的是要建立一套蕴含独有地域文化特征的城市旅游品牌形象。文章通过前五章的理论论述和设计实践论证，肯定了河洛文化对洛阳旅游品牌形象塑造的价值，也是肯定了地域文化对城市旅游品牌形象塑造的价值。通过地域文化的运用，建立起一套独特的城市旅游品牌形象系统，期望能对其他城市旅游品牌形象的建立起到一点引导的作用。
[Abstract]:With the rapid development of tourism, the industrial status of tourism in the urban economy is becoming increasingly apparent, leading to the fierce competition in urban tourism, and in order to win a place in the fierce competition, It is necessary to build a good brand image of urban tourism, so all regions begin to carry on the strategy of urban tourism brand. Luoyang, as the ancient capital of thirteen dynasties, also saw the importance of shaping the image of city tourism brand, but how to stand out from the competition of many cities, the most important thing is the positioning of Luoyang city, the ancient capital of thirteen dynasties shows the thick and heavy history. Luoyang should make full use of the regional culture of Heluo culture to create a unique visual image of urban tourism. This paper discusses the application of Helo culture in the construction and promotion of Luoyang tourism visual image, and also discusses the significance and value of regional culture to urban tourism visual image molding from the side. Can lead more domestic cities to shape more regional characteristics of their own tourism visual image. This article follows a demonstration process from theory analysis to practice, verifying the theory in practice, and then summarizing the theory by practice. First of all, this paper first analyzes the current situation of tourism visual image development and the significance of tourism visual image in China. In the course of the analysis, we find that urban tourism wants to achieve long-term and effective development. It must rise to the height of brand strategy. From the interpretation of the basic concept, the author defines the concept and category of urban tourism brand and visual image of urban tourism brand. Secondly, through the analysis of the current situation of Luoyang city tourism development and tourism development strategy, it concludes that the key to the positioning of Luoyang tourism brand image is to grasp and make full use of the region's regional culture, Helo culture, which is an important resource. Then it analyzes the formal characteristics of Helo culture, and also analyzes the current visual image of Luoyang contained Helo culture. Finally, on the basis of the existing logo, according to the definition of the visual image content of the city tourism brand before the paper, this paper puts forward the corresponding design conception, and generalizes, simplifies and graphics the various elements of the Helo culture. And make part of the design practice, in order to further demonstrate the theoretical research results. Urban tourism brand image is not simply to make a set of exclusive brand image symbol system, the most important thing is to establish a set of unique regional and cultural characteristics of urban tourism brand image. Through the theoretical discussion and design practice demonstration in the first five chapters, this paper affirms the value of Helo culture in shaping Luoyang tourism brand image, and also affirms the value of regional culture in shaping city tourism brand image. Through the use of regional culture, a set of unique urban tourism brand image system is set up, hoping to play a leading role in the establishment of other urban tourism brand image.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
本文编号：2438620
[Abstract]:With the rapid development of tourism, the industrial status of tourism in the urban economy is becoming increasingly apparent, leading to the fierce competition in urban tourism, and in order to win a place in the fierce competition, It is necessary to build a good brand image of urban tourism, so all regions begin to carry on the strategy of urban tourism brand. Luoyang, as the ancient capital of thirteen dynasties, also saw the importance of shaping the image of city tourism brand, but how to stand out from the competition of many cities, the most important thing is the positioning of Luoyang city, the ancient capital of thirteen dynasties shows the thick and heavy history. Luoyang should make full use of the regional culture of Heluo culture to create a unique visual image of urban tourism. This paper discusses the application of Helo culture in the construction and promotion of Luoyang tourism visual image, and also discusses the significance and value of regional culture to urban tourism visual image molding from the side. Can lead more domestic cities to shape more regional characteristics of their own tourism visual image. This article follows a demonstration process from theory analysis to practice, verifying the theory in practice, and then summarizing the theory by practice. First of all, this paper first analyzes the current situation of tourism visual image development and the significance of tourism visual image in China. In the course of the analysis, we find that urban tourism wants to achieve long-term and effective development. It must rise to the height of brand strategy. From the interpretation of the basic concept, the author defines the concept and category of urban tourism brand and visual image of urban tourism brand. Secondly, through the analysis of the current situation of Luoyang city tourism development and tourism development strategy, it concludes that the key to the positioning of Luoyang tourism brand image is to grasp and make full use of the region's regional culture, Helo culture, which is an important resource. Then it analyzes the formal characteristics of Helo culture, and also analyzes the current visual image of Luoyang contained Helo culture. Finally, on the basis of the existing logo, according to the definition of the visual image content of the city tourism brand before the paper, this paper puts forward the corresponding design conception, and generalizes, simplifies and graphics the various elements of the Helo culture. And make part of the design practice, in order to further demonstrate the theoretical research results. Urban tourism brand image is not simply to make a set of exclusive brand image symbol system, the most important thing is to establish a set of unique regional and cultural characteristics of urban tourism brand image. Through the theoretical discussion and design practice demonstration in the first five chapters, this paper affirms the value of Helo culture in shaping Luoyang tourism brand image, and also affirms the value of regional culture in shaping city tourism brand image. Through the use of regional culture, a set of unique urban tourism brand image system is set up, hoping to play a leading role in the establishment of other urban tourism brand image.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
【参考文献】
相关期刊论文 前10条
1 陈传康，王新军;海南岛旅游开发与投资走向[J];地理学与国土研究;1995年01期
2 黄军;;旅游品牌形象标志设计探讨[J];桂林电子工业学院学报;2006年03期
3 盖玉妍;王鉴忠;;国外旅游目的地品牌化内涵研究综述[J];旅游论坛;2009年04期
4 陈瑞霞;金丽;;论旅游城市的形象定位——以天津为例[J];北京城市学院学报;2006年01期
5 张燕;;城市品牌塑造策略探讨——以杭州市为例[J];科协论坛(下半月);2007年05期
6 蔡运章;;河图洛书与古都洛阳[J];河南科技大学学报(社会科学版);2007年03期
7 李蕾蕾;城市旅游形象设计探讨[J];旅游学刊;1998年01期
8 李国平,叶文;游客感知“灰度区”的旅游形象策划初探——兼曲靖市旅游形象策划[J];人文地理;2002年04期
9 徐华锋,方世敏;从文化的视点看长沙城市旅游开发[J];湖南省社会主义学院学报;2004年06期
10 伍海琳;;长沙城市旅游形象的塑造与探讨[J];社会科学家;2007年02期
相关重要报纸文章 前1条
1 本报记者 张亚武;[N];洛阳日报;2006年
相关硕士学位论文 前4条
1 赵冉;旅游形象资源开发与设计[D];南京艺术学院;2004年
2 黄军;旅游地品牌形象视觉设计地域性研究[D];江南大学;2006年
3 毛亮;城市旅游品牌视觉形象研究[D];中南大学;2008年
4 李宗妮;地域文化在城市品牌视觉形象中的表现策略研究[D];浙江工商大学;2010年
本文编号：2438620
本文链接：https://www.wllwen.com/jingjilunwen/lyjj/2438620.html
