基于符号感知的婺源旅游形象研究
发布时间：2019-03-12 20:17
【摘要】：本研究从符号学的角度,应用符号学方法和内容分析法,以互联网中的官方旅游宣传信息和旅游者上传的网络游记为研究样本,通过对两者关异的解读以及旅游者认知的旅游目的地形象分析,找到影响旅游目的地形象的问题所在,从而帮助旅游地管理者改善和提升旅游目的地形象,本研究具有现实意义和实用价值。文中符号学的视角、符号学方法和内容分析法的应用以及以互联网作为研究样本是本文的创新之处。 通过本文的研究,发现对婺源旅游形象的旅游地管理者表达和旅游者感知确实存在差异,旅游地管理者相对旅游者更侧重于对民俗文化内容的传播,而旅游者对婺源的自然和人文景观认知度更高,并且大部分旅游者在对婺源这一乡村旅游符号的消费中更多的体现出旅游者自身的田园志趣,即体现了婺源的符号价值。在进一步解读旅游者认知的婺源旅游形象之后,发现其在旅游基础设施、旅游开发及旅游形象宣传方面都存在问题,根据这些问题,本文有针对性地提出了解决策略。
[Abstract]:From the perspective of semiotics, using the semiotics method and content analysis method, this study takes the official tourism propaganda information in the Internet and the online travel notes uploaded by tourists as the research samples. Through the interpretation of the difference between the two and the tourist destination image analysis of tourists' cognition, this paper finds out the problems that affect the tourist destination image, and thus helps the tourist destination managers to improve and enhance the tourist destination image. This study has practical significance and practical value. The innovation of this paper is the semiotics perspective, the application of semiotics method and content analysis method, and the use of Internet as the research sample. Through the research of this paper, it is found that there are differences between the expression of tourist destination managers and tourists' perception of Wuyuan tourism image, and the managers of tourist destinations pay more attention to the dissemination of folk culture content than tourists. The tourists' recognition of Wuyuan's natural and humanistic landscape is higher, and most of the tourists' consumption of Wuyuan's rural tourism symbol reflects their own rural interest, that is, the symbolic value of Wuyuan. After further understanding the tourist tourism image of Wuyuan, it is found that there are problems in tourism infrastructure, tourism development and tourism image publicity. According to these problems, this paper puts forward the solution strategy.
【学位授予单位】：北京林业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2439115
[Abstract]:From the perspective of semiotics, using the semiotics method and content analysis method, this study takes the official tourism propaganda information in the Internet and the online travel notes uploaded by tourists as the research samples. Through the interpretation of the difference between the two and the tourist destination image analysis of tourists' cognition, this paper finds out the problems that affect the tourist destination image, and thus helps the tourist destination managers to improve and enhance the tourist destination image. This study has practical significance and practical value. The innovation of this paper is the semiotics perspective, the application of semiotics method and content analysis method, and the use of Internet as the research sample. Through the research of this paper, it is found that there are differences between the expression of tourist destination managers and tourists' perception of Wuyuan tourism image, and the managers of tourist destinations pay more attention to the dissemination of folk culture content than tourists. The tourists' recognition of Wuyuan's natural and humanistic landscape is higher, and most of the tourists' consumption of Wuyuan's rural tourism symbol reflects their own rural interest, that is, the symbolic value of Wuyuan. After further understanding the tourist tourism image of Wuyuan, it is found that there are problems in tourism infrastructure, tourism development and tourism image publicity. According to these problems, this paper puts forward the solution strategy.
【学位授予单位】：北京林业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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