乡村旅游地居民社区归属感模型构建及应用——以浙江安吉为例

发布时间：2019-04-12 12:16

【摘要】：社区归属感侧重研究居民对本地域社区和人群集合体的认同、喜爱和依恋等心理感觉,关注旅游地居民社区归属感是以人为本思想的具体体现,也是乡村旅游可持续发展的重要前提,目前旅游情景下的社区归属感研究较少。文章通过文献梳理社区归属感与其相关结果变量的关系,构建乡村旅游地居民社区归属感结构模型,以浙江安吉乡村旅游地为例,采用探索性因子分析和验证性因子分析方法,探讨旅游情景下社区归属感的影响机制。结果表明:地方依恋、旅游感知、社区参与、居民满意度及旅游获益是乡村旅游地居民社区归属感的5个主要维度,社区归属感对它们均存在显著正向影响,路径系数在0.130～0.728,t值介于5.936～9.215,显著性概率p均小于0.001,所建理论模型成立,拓宽了社区归属感理论框架。培育乡村旅游地居民社区归属感有助于提高居民社区参与程度,增加旅游地居民正面旅游感知,促进居民积极支持旅游发展,利于乡村旅游地社区实施科学的人本管理。
[Abstract]:The sense of belonging of the community focuses on the residents' recognition of the local community and the group of people, the psychological feelings of affection and attachment, and the attention to the sense of belonging of the residents of the tourist destination is the concrete embodiment of the idea of people-oriented. It is also an important prerequisite for the sustainable development of rural tourism. At present, there is little research on community belonging under the tourism situation. By combing the relationship between community belonging and its related outcome variables, this paper constructs a structural model of community belonging in rural tourism areas. Taking Anji rural tourism site in Zhejiang Province as an example, the paper adopts exploratory factor analysis and confirmatory factor analysis methods, and makes use of the methods of exploratory factor analysis and confirmatory factor analysis. To explore the influence mechanism of community belonging under the tourism situation. The results showed that local attachment, tourism perception, community participation, resident satisfaction and tourism benefits were the five main dimensions of community belonging in rural tourism areas, and community belonging had a significant positive impact on them, and that local attachment, tourism perception, community participation, residents' satisfaction and tourism benefits were the five main dimensions of community belonging in rural tourism areas. The path coefficient is 0.130 ~ 0.728, the t value is between 5.936 and 9.215, and the significant probability p is less than 0.001. The theoretical model is established, which broadens the theoretical framework of community belonging. Cultivating the sense of belonging of rural tourism area residents is helpful to improve the degree of residents' participation, increase the positive tourism perception, promote the residents to actively support the development of tourism, and facilitate the implementation of scientific people-oriented management in rural tourism area communities.
【作者单位】：安徽师范大学国土资源与旅游学院;湖州师范学院旅游系;
【基金】：国家自然科学基金资助(41071099)~~
【分类号】：F592.7;F224

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