基于真实性的周庄游客景点选择规律及成因分析
发布时间：2019-04-13 19:04
【摘要】：随着全球化和商业化的深入以及旅游者的大量涌入，导致原来的古镇静谧的氛围不再，当地的居民的大量外迁，风俗习惯、服饰、语言等的改变致使古镇更加的现代化，另一方面，随着经济发展和节假日的增多，生活压力增大，使得很多人想逃离日常的繁琐，恢复真实的自我以及获得真实的体验，古镇成了他们旅游的首选目的地。一面是日益现代化的古镇，一面是旅游者的需求，这二者存在着不可调和的矛盾。古镇要发展，势必要增加游览内容，而增加旅游景点是他们的首选。增加一些景点会带来一些现代性，又悖逆了旅游者的希望，所以这个矛盾在不断的激化。正是旅游者需求与旅游地的发展之间存在着不可调和的矛盾，所以本研究从景点角度，探究不同真实性需求的旅游者对景点的选择和造成这些选择的原因，希望从中发现一些规律。另外，在对真实性的研究总结发现，真实性需求这一国内外的研究较少，且没能明确真实性的需求的构成要素。而对景点的研究，单一景区内部的景点研究，国内外几乎没有，也确立了本研究的学术价值。 本文从旅游者真实性需求着手，探究旅游者的景点选择情况。首先在参考国内外相关文献和咨询专家的基础上，确立真实性需求的18个指标因子，再实地调研之后，运用SPSS17.0进行数据预处理之后，采用主成分因子分析，真实性需求划分为4类，即参与式求真型、内在求真型、散漫求真型以及渐入式求真型，为了更好地探究旅游者的特征，再继续聚类判别，将旅游者分为三类：无意识寻求真实型、体验真实型和逃避真实型。基于游客的到访率将景点分为：核心景点、重点景点和一般景点，然后用方差分析，探究不同类型游客的景点选择情况，发现游客对景点的选择存在以下规律：景点分布规律、景点一般评价规律、游客选择差异规律、对周庄整体的评价规律。再进行第二次实地调查，运用无结构访谈，探寻游客选择评价的原因。在实地调查和数据分析的基础上，发现周庄管理上存在的一些问题，，提出了一些管理思考。
[Abstract]:With the deepening of globalization and commercialization, as well as the influx of tourists, the quiet atmosphere of the original ancient town has ceased, and a large number of local residents have moved out, customs and customs, clothing, language and other changes have led to the modernization of the ancient town. On the other hand, with the economic development and the increase of holidays and holidays, life pressure increases, making many people want to escape daily cumbersome, restore their true self and get real experience, the ancient town has become their destination of choice for tourism. There is an irreconcilable contradiction between the increasingly modern ancient town and the demand of tourists. To develop the ancient town, it is bound to increase the content of the tour, and increase the tourist attractions is their first choice. Adding some attractions will bring some modernity and contradict the hope of tourists, so this contradiction is constantly intensifying. It is the irreconcilable contradiction between the demand of tourists and the development of tourist destination, so this study explores the choice of scenic spots and the causes of these choices from the point of view of scenic spots, which are different from the point of view of tourists with different authenticity needs. I hope to find some rules in it. In addition, in the summary of the research on authenticity, it is found that the demand for authenticity is less studied at home and abroad, and the constituent elements of the demand for authenticity have not been clearly defined. The study of the scenic spot, the study of the single scenic spot, almost none at home and abroad, but also established the academic value of this study. This article starts from the tourist authenticity demand, explores the tourist scenic spot choice situation. First of all, on the basis of referencing relevant literatures and consulting experts at home and abroad, 18 index factors of authenticity requirement are established. After field investigation, after data preprocessing with SPSS17.0, principal component factor analysis is used. The demand for authenticity is divided into four categories, that is, participatory truth-seeking, inner truth-seeking, casual truth-seeking and gradual truth-seeking. In order to better explore the characteristics of tourists, and then continue to cluster discrimination, Tourists are divided into three categories: unconscious seeking reality, experiencing reality and avoiding reality. Based on the visiting rate of tourists, the scenic spots are divided into core scenic spots, key scenic spots and general scenic spots, and then by variance analysis, the selection of different types of tourist attractions is explored, and the following rules exist in the selection of tourist attractions: the regularity of scenic spots distribution, and the analysis of variance in the selection of different types of tourist attractions. The general evaluation law of scenic spots, the difference law of tourists' choice, and the evaluation law of Zhouzhuang as a whole. The second field survey was conducted to explore the reasons for tourists' selection and evaluation by using unstructured interviews. On the basis of on-the-spot investigation and data analysis, some problems in Zhouzhuang management are found, and some management thoughts are put forward.
【学位授予单位】：安徽师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
本文编号：2457845
[Abstract]:With the deepening of globalization and commercialization, as well as the influx of tourists, the quiet atmosphere of the original ancient town has ceased, and a large number of local residents have moved out, customs and customs, clothing, language and other changes have led to the modernization of the ancient town. On the other hand, with the economic development and the increase of holidays and holidays, life pressure increases, making many people want to escape daily cumbersome, restore their true self and get real experience, the ancient town has become their destination of choice for tourism. There is an irreconcilable contradiction between the increasingly modern ancient town and the demand of tourists. To develop the ancient town, it is bound to increase the content of the tour, and increase the tourist attractions is their first choice. Adding some attractions will bring some modernity and contradict the hope of tourists, so this contradiction is constantly intensifying. It is the irreconcilable contradiction between the demand of tourists and the development of tourist destination, so this study explores the choice of scenic spots and the causes of these choices from the point of view of scenic spots, which are different from the point of view of tourists with different authenticity needs. I hope to find some rules in it. In addition, in the summary of the research on authenticity, it is found that the demand for authenticity is less studied at home and abroad, and the constituent elements of the demand for authenticity have not been clearly defined. The study of the scenic spot, the study of the single scenic spot, almost none at home and abroad, but also established the academic value of this study. This article starts from the tourist authenticity demand, explores the tourist scenic spot choice situation. First of all, on the basis of referencing relevant literatures and consulting experts at home and abroad, 18 index factors of authenticity requirement are established. After field investigation, after data preprocessing with SPSS17.0, principal component factor analysis is used. The demand for authenticity is divided into four categories, that is, participatory truth-seeking, inner truth-seeking, casual truth-seeking and gradual truth-seeking. In order to better explore the characteristics of tourists, and then continue to cluster discrimination, Tourists are divided into three categories: unconscious seeking reality, experiencing reality and avoiding reality. Based on the visiting rate of tourists, the scenic spots are divided into core scenic spots, key scenic spots and general scenic spots, and then by variance analysis, the selection of different types of tourist attractions is explored, and the following rules exist in the selection of tourist attractions: the regularity of scenic spots distribution, and the analysis of variance in the selection of different types of tourist attractions. The general evaluation law of scenic spots, the difference law of tourists' choice, and the evaluation law of Zhouzhuang as a whole. The second field survey was conducted to explore the reasons for tourists' selection and evaluation by using unstructured interviews. On the basis of on-the-spot investigation and data analysis, some problems in Zhouzhuang management are found, and some management thoughts are put forward.
【学位授予单位】：安徽师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
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