浙江省新昌县乡村旅游产业发展战略

发布时间：2018-04-18 10:46

本文选题：乡村旅游 + SWOT矩阵分析　；参考：《中国农业资源与区划》2017年01期

【摘要】：长期以来,我国乡村旅游产业受各种条件制约一直处于一种落后且资源利用率低下的状态。为摆脱这种长期受制局面,乡村旅游业的3H(Health、Happiness、High)发展思想将发挥重要作用。文章以浙江省新昌县为例,在深入了解新昌县乡村旅游现状的基础上,对其发展中存在的问题进行深度剖析,并利用SWOT矩阵分析法评价新昌县发展乡村旅游的优势、劣势、机遇及挑战,继而提倡健康、快乐及深度体验的3H发展思想,提出新昌县发展乡村旅游的3H发展战略,以期为促进新昌县乡村旅游产业链的稳固发展提供理论参考,为政府决策部门提供可靠的决策数据。
[Abstract]:For a long time, China's rural tourism industry has been in a backward and low utilization of resources.In order to get rid of this long-term restriction, the 3H Health Happiness Development thought of rural tourism will play an important role.Taking Xinchang County of Zhejiang Province as an example, on the basis of deeply understanding the present situation of rural tourism in Xinchang County, this paper makes a deep analysis of the problems existing in its development, and evaluates the advantages and disadvantages of developing rural tourism in Xinchang County by using SWOT matrix analysis method.Opportunity and challenge, then advocate the 3H development thought of healthy, happy and deep experience, put forward the 3H development strategy of developing rural tourism in Xinchang County, in order to provide the theoretical reference for promoting the steady development of the rural tourism industry chain in Xinchang County.Provide reliable decision-making data for government decision-making departments.
【作者单位】：浙江东方职业技术学院;
【基金】：2015年浙江省旅游科学研究课题“基于2016G20峰会与2022亚运会背景下浙江省残疾人旅游发展与障碍分析”(2015ZC29)
【分类号】：F592.7;F327

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