冷鲜猪肉冷链销售环节风险控制研究

发布时间：2018-05-21 09:35

本文选题：冷鲜猪肉 + 冷链　；参考：《华北理工大学》2017年硕士论文

【摘要】：随着国内人们生活水平的提高,冷鲜猪肉以其肉质鲜美、质量安全等特点受到广大消费者的欢迎。冷鲜猪肉作为生鲜猪肉中的后起之秀,在全国范围内发展势头强劲。为了保证冷鲜猪肉的质量安全,大型冷鲜猪肉销售企业投入大量财力,致力于冷鲜猪肉冷链建设,引进各种先进的生产工艺和技术设备,大力推广冷鲜猪肉制品。要使冷鲜猪肉成为生鲜猪肉消费的主流形式,必定离不开运作良好的冷链系统,而冷鲜猪肉冷链中存在的各种风险因素是影响冷鲜猪肉冷链良好运行的主要原因。其中销售环节作为冷鲜猪肉冷链的下游环节,经过了养殖、加工、流通等环节后,上游环节风险因素经过累积耦合传递到销售环节,再加上销售环节本身存在的各种潜在风险问题,导致销售环节成为高风险区,其风险爆发概率和可能造成的损失远远高于其他环节。此外,销售环节作为距离最终消费者最近的环节,一旦出现安全质量问题会直接影响消费者的身心健康,给销售企业的声誉造成恶劣影响。因此全面系统地研究冷鲜猪肉冷链销售环节风险控制具有重要意义。论文通过文献分析和问卷调查,运用风险管理和冷链管理相关理论与方法,界定了风险的定义和冷鲜猪肉冷链结构;在分析冷鲜猪肉冷链销售环节核心流程的基础上,识别出了冷鲜猪肉冷链销售环节风险因素,运用层次分析法和熵值法确定风险指标的权重,运用模糊综合评价法,得出风险水平等级并进行结果分析,最后从管理水平、人员素质、设备水平和外部环境四方面提出相应的对策建议,为持续开展冷鲜猪肉冷链销售环节风险理论研究和实践管理工作提供了理论依据和决策参考。
[Abstract]:With the improvement of people's living standard in China, cold fresh pork is welcomed by consumers because of its delicious meat quality and safety. Cold fresh pork, as the rising star of fresh pork, has a strong development momentum in the whole country. In order to ensure the quality and safety of chilled pork, large chilled pork sales enterprises invested a lot of financial resources, devoted themselves to the construction of cold chain of chilled pork, introduced various advanced production techniques and technical equipment, and vigorously popularized cold fresh pork products. In order to make chilled pork become the mainstream form of fresh pork consumption, it must be inseparable from the well-functioning cold chain system, and various risk factors in cold chain of cold fresh pork are the main reasons that affect the good operation of cold chain of cold fresh pork. As the downstream link of cold fresh pork cold chain, after breeding, processing, circulation and so on, the upstream risk factors are transferred to the sales link through cumulative coupling. In addition, all kinds of potential risk problems exist in the sales link itself, which leads to the high risk area in the sales link, and the risk outbreak probability and the possible loss are much higher than the other links. In addition, as the closest link to the final consumer, once the safety quality problem appears, it will directly affect the health of the consumer and the reputation of the sales company. Therefore, it is of great significance to study the risk control of cold chain sale of cold fresh pork. Through literature analysis and questionnaire survey, the paper defines the definition of risk and the structure of cold chain of chilled pork by using relevant theories and methods of risk management and cold chain management, and analyzes the core process of cold chain selling of cold fresh pork. The risk factors of cold chain sale of cold fresh pork were identified, the weight of risk index was determined by AHP and entropy method, the risk level was obtained by fuzzy comprehensive evaluation method, and the result was analyzed, finally, the management level was analyzed from the point of view of management level. The corresponding countermeasures and suggestions on personnel quality, equipment level and external environment are put forward, which provide theoretical basis and decision reference for the risk theory research and practical management of cold chain sale of cold fresh pork.
【学位授予单位】：华北理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.6

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