区域经济发展视域下山东省赛车运动发展研究

发布时间：2018-04-08 19:29

本文选题：赛车运动　切入点：区域经济　出处：《山东体育学院》2017年硕士论文

【摘要】：随着中国经济稳定持续的增长,我国人民的生活水平和消费能力也不断地得到了提升,群众的物质文化需求也日趋扩大。在此背景下,全球各大商业体育赛事纷纷涌入中国,吸引了大量的观众并取得了巨大的经济效益和社会知名度。国务院在2014年出台了关于加快发展体育产业和促进体育消费的相关政策意见,要求建立起功能完善、布局合理以及种类齐全的体育产业体系。我国体育产品和服务已经逐渐成为推动区域经济社会持续发展的重要支柱。我国体育产业的未来发展应当在吸收和借鉴国外体育赛事的组织,结合我国具体国情来探索体育产业化和商业化运作的模式。在我国,由于特定的历史原因和我国工业化程度相对落后的现实情况,赛车运动的开展相对较晚。人均收入较低及地区间的经济发展存在着不平衡的现状导致了我国的赛车运动在规模和发展速度上都受到了制约。当前,汽车消费已成为当前国民消费中的一项重要支出,这也能够为赛车运动在我国的发展创造机遇,我国的赛车运动在未来必将有着更加广阔的发展前景。本文以山东省内济南、威海、枣庄、莱芜以及烟台等城市的赛车运动管理情况作为研究对象,该地区区域经济发展的关系、通过对文献资料的收集,总结了赛车运动和体育产业化的相关理论知识作为写作的基础,通过实地调研薛城杨裕国际赛车场、古城赛车场以及济南金沙滩赛车场和潍坊荣和赛车场来了解其在运营管理和赛事市场化运作方面的相关具体信息,通过采访相关的专家、工作人员以及赛车手来为本文的实证分析获取相应的背景信息和具体细节,通过逻辑分析的方法总结山东地区赛车运动未来发展的趋势,以及赛车产业化对拉动区域经济的作用。重点通过山东地区赛车运动开展的现状,分析其中的制约因素,同时总结山东地区赛车运动的相关价值。在上述内容的基础之上,对山东地区赛车运动赛事的市场效益和未来发展路径进行了详细的阐述。最后指出,山东地区的赛车运动有着良好的前景,但是仍然欠缺合理的长远规划,其赛事管理机制不够灵活,营销手段也有所欠缺,尽管投资热情较高,但人才缺乏在一定程度上,阻碍了山东地区赛车运动的健康发展。因此本文认为,要发展山东地区的赛车产业,并拉动当地的区域经济增长,就必须要提高对于体育产业化的认识,在遵循市场经济规律的基础之上,加快赛车运动的商业化运作,不断的创新赛车赛事制度,打造精品赛事,并让赛车运动平民化和普及化,从而为赛事的健康发展以及区域经济的协调发展作出贡献。
[Abstract]:With the steady and sustained growth of Chinese economy, the living standard and consumption ability of Chinese people have been continuously improved, and the material and cultural needs of the masses have been expanded day by day.In this context, the world's major commercial sports events have poured into China, attracted a large number of viewers and achieved tremendous economic benefits and social awareness.In 2014, the State Council issued the relevant policy opinions on speeding up the development of sports industry and promoting sports consumption, which called for the establishment of a well-functioning, well-distributed and complete sports industry system.China's sports products and services have gradually become an important pillar to promote regional economic and social sustainable development.The future development of sports industry in our country should absorb and draw lessons from the organization of foreign sports events and explore the mode of sports industrialization and commercial operation according to the specific conditions of our country.In China, due to specific historical reasons and the reality of our country's relatively backward industrialization, the development of racing is relatively late.The low per capita income and unbalanced economic development between regions lead to the restriction of the scale and development speed of the racing sport in China.At present, automobile consumption has become an important expenditure in the current national consumption, which can also create opportunities for the development of car racing in our country, our country's racing sports will have a broader development prospects in the future.This paper takes the sports management of Jinan, Weihai, Zaozhuang, Laiwu and Yantai in Shandong Province as the research object, the relationship of regional economic development in this area, through the collection of literature,This paper summarizes the relevant theoretical knowledge of racing sports and sports industrialization as the basis of writing, through the field investigation of Xue Cheng Yangyu International Race Race,The ancient city racing track, the Jinan Golden Beach and Weifang Rong and Rong Rong Race Race Race to understand the specific information about its operation management and market-oriented operation, through interviews with relevant experts,The staff and the racing driver come to obtain the corresponding background information and specific details for the empirical analysis in this paper, and summarize the trend of the future development of the racing sport in Shandong area through the method of logical analysis.As well as the role of racing industrialization in stimulating regional economy.Through the current situation of the development of the racing sport in Shandong area, the restrictive factors are analyzed, and the relevant value of the racing sport in Shandong area is summarized.On the basis of the above contents, the market benefit and the future development path of the racing events in Shandong area are expounded in detail.Finally, it is pointed out that there is a good prospect for racing in Shandong, but there is still a lack of reasonable long-term planning, the mechanism of race management is not flexible enough, and the marketing means are also lacking, despite the high investment enthusiasm,But the lack of talent to a certain extent, hindered the healthy development of racing in Shandong.Therefore, in order to develop the racing industry in Shandong and promote the regional economic growth, we must improve the understanding of sports industrialization and follow the laws of market economy.Speed up the commercialized operation of the racing sport, innovate the racing competition system constantly, create the fine competition, and make the racing sport popularized and popularized, thus make the contribution to the healthy development of the race and the coordinated development of the regional economy.
【学位授予单位】：山东体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G872.1

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