惠安文化符号在当地海产品包装设计中的运用

发布时间：2018-05-25 01:13

本文选题：惠安县文化符号 + 海产品包装　；参考：《湖南工业大学》2017年硕士论文

【摘要】：文化创意产业已经成为带动区域经济发展的重要方式,从根本上来讲,文化创意既是对源远流长的历史文化的保留,也是一种在原有素材的基础上的创新创意的方法,从而顺应了时代的需求。对地区的文化进行创意可以产生意想不到的经济效益,成为经济的软实力。惠安县位于我国东南沿海,历史悠久的海洋文化成为其独特的风景线。在沿海环境的影响下,产生了与众不同的地域文化特色,地域特色的不同产生独特的文化创意。海洋文化、民俗文化、闽南建筑、饮食文化、雕艺文化概括惠安所有的文化部分。本课题通过分析了国内外的海产品包装设计的现状,通过实地考察,对当地留下了印象,再通过印象“再现”进行设计创作。通过元素和构成为理论基础,对包装视觉传达部分进行设计。惠安县的景物的图像的处理,形成包括建筑、渔船的主打图形;从惠安女的形象中提取元素,作为品牌标识;挖掘文化底蕴,进行产品信息文字的设计;在宏大的惠安文化素材中可以找到细微的图形元素,通过解构重构可以创造出千变万化新的图形,而这些图形在新的一轮分解组合中又产生新的图形,这是图形创意的奥妙之处。只要积淀经验和美感,设计不是随机和非可控性,其科学性和可指导性变成了可能。
[Abstract]:Cultural and creative industry has become an important way to promote the development of regional economy. Fundamentally speaking, cultural creativity is not only a reservation to the historical culture with a long history, but also a method of innovative creativity based on the original materials. In order to comply with the needs of the times. The creativity of the regional culture can produce unexpected economic benefits and become the soft power of the economy. Huian County is located in the southeast coast of China, with a long history of marine culture as its unique landscape. Under the influence of the coastal environment, the unique regional cultural characteristics are produced, and the different regional characteristics produce unique cultural creativity. Ocean culture, folk culture, Minnan architecture, food culture, carving culture to summarize all of Huian culture. Through analyzing the present situation of packaging design of seafood at home and abroad, the subject made an impression on the local area and created the design through the impression "reappearance". Based on the theory of elements and constitution, the visual communication part of packaging is designed. Huian County scene image processing, including the formation of architecture, fishing boats of the main graphics; from the image of Hui an female extraction elements, as a brand logo, mining cultural heritage, product information text design; Subtle graphic elements can be found in the grand Huian cultural material, and through deconstruction, new graphics can be created, which in turn produce new graphics in a new round of decomposition and combination. This is the mystery of graphic creativity. As long as the experience and aesthetic experience, design is not random and non-controllable, its scientific and instructive become possible.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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