郑州城市居民体育消费的研究
发布时间：2018-09-17 17:09
【摘要】：随着区域经济一体化和休闲时代的到来，人们的消费观念也发生了转变，从基础生存性的消费观念逐渐向精神性、享受性、发展性等消费观念转变，健身意识也在不断的增强。近年来伴随着体育产业的发展和体育消费市场逐步壮大，人们体育消费的需求也在不断的增长。 我国有关体育消费的理论研究较多，但关于郑州市体育消费的研究则相对较少。因此本文以郑州城市居民的体育消费为研究对象，以郑州市六个区的居民为调查对象，运用文献资料法、问卷调查法、访谈法等研究方法，通过对郑州城市居民的体育消费的认知情况、消费水平、消费结构和制约郑州市居民体育消费的因素调查研究，根据调查的结果提出一些合理化的建议。其目的是为了鼓励郑州城市居民参与体育锻炼，提高居民的身体素质水平，培养居民终身体育的意识，同时为推动郑州居民体育消费的发展提供一些借鉴。经研究得出： 1.郑州城市居民参与体育消费的意识不够乐观，其消费的动机主要是强身健体、娱乐身心、调节精神和缓解压力等。 2.郑州城市居民体育消费信息的获取主要以浏览网络和观看电视以及家人、朋友和同事告知为主；参与体育消费的方式主要是和朋友同事以及家人一起参与。 3.郑州城市居民年体育消费水平主要集中在201-500元之间，男性的体育消费水平比女性高，体育消费结构主要以实物型消费为主。 4.制约郑州城市居民体育消费发展的因素主要是受居民经济收入、闲暇时间，，合理的体育消费场地和体育消费价格的合理性的影响。 5.对策：政府加快经济发展，大力推进民生工程；推广节假日体育活动，促进居民节假日体育消费；政府加大体育场地设施的投资力度，充分利用现有的体育场地设施；加强宣传转变居民体育消费观念，营造良好体育消费文化氛围；调整体育消费产业链，开拓城市居民的体育消费新市场。
[Abstract]:With the arrival of regional economic integration and leisure era, people's consumption concept has also changed, from the basic consumption concept of survival to the spirit, enjoyment, development and other consumption concepts, fitness awareness is also constantly strengthened. In recent years, with the development of sports industry and the gradual expansion of sports consumption market, people's demand for sports consumption is also increasing. There are many theoretical studies on sports consumption in China, but there are relatively few researches on sports consumption in Zhengzhou. Therefore, this paper takes the sports consumption of Zhengzhou city residents as the research object, taking the residents of six districts of Zhengzhou as the investigation object, using the methods of literature, questionnaire, interview and so on. Based on the investigation of the cognition, consumption level, consumption structure and the factors restricting the sports consumption of Zhengzhou city residents, some reasonable suggestions are put forward according to the results of the investigation. Its purpose is to encourage Zhengzhou city residents to participate in physical training, improve the level of residents' physical quality, cultivate residents' consciousness of lifelong physical education, and provide some reference for promoting the development of Zhengzhou residents' sports consumption. The results are as follows: 1. Zhengzhou city residents' consciousness of participating in sports consumption is not optimistic enough. The motive of their consumption is to strengthen their health, to entertain themselves, to regulate their spirits and to relieve their pressure. 2. Zhengzhou city residents' sports consumption information is mainly to browse the Internet and watch TV and family, friends and colleagues to inform the main way to participate in sports consumption is mainly with friends and colleagues and family participation. 3. The annual sports consumption level of Zhengzhou urban residents is mainly between 201-500 yuan. The sports consumption level of men is higher than that of women, and the structure of sports consumption is mainly physical consumption. 4. The factors restricting the development of sports consumption of Zhengzhou urban residents are mainly affected by the rationality of residents' economic income, leisure time, reasonable sports consumption space and sports consumption price. Countermeasures: the government accelerates the economic development, vigorously promotes the people's livelihood project, popularizes the holiday sports activity, promotes the resident holiday sports consumption, the government increases the sports venue facility investment dynamics, fully utilizes the existing sports venue facility; Strengthen propaganda to change the concept of sports consumption of residents, create a good atmosphere of sports consumption culture, adjust the industrial chain of sports consumption, and open up a new market for sports consumption of urban residents.
【学位授予单位】：河南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G812.4
本文编号：2246568
[Abstract]:With the arrival of regional economic integration and leisure era, people's consumption concept has also changed, from the basic consumption concept of survival to the spirit, enjoyment, development and other consumption concepts, fitness awareness is also constantly strengthened. In recent years, with the development of sports industry and the gradual expansion of sports consumption market, people's demand for sports consumption is also increasing. There are many theoretical studies on sports consumption in China, but there are relatively few researches on sports consumption in Zhengzhou. Therefore, this paper takes the sports consumption of Zhengzhou city residents as the research object, taking the residents of six districts of Zhengzhou as the investigation object, using the methods of literature, questionnaire, interview and so on. Based on the investigation of the cognition, consumption level, consumption structure and the factors restricting the sports consumption of Zhengzhou city residents, some reasonable suggestions are put forward according to the results of the investigation. Its purpose is to encourage Zhengzhou city residents to participate in physical training, improve the level of residents' physical quality, cultivate residents' consciousness of lifelong physical education, and provide some reference for promoting the development of Zhengzhou residents' sports consumption. The results are as follows: 1. Zhengzhou city residents' consciousness of participating in sports consumption is not optimistic enough. The motive of their consumption is to strengthen their health, to entertain themselves, to regulate their spirits and to relieve their pressure. 2. Zhengzhou city residents' sports consumption information is mainly to browse the Internet and watch TV and family, friends and colleagues to inform the main way to participate in sports consumption is mainly with friends and colleagues and family participation. 3. The annual sports consumption level of Zhengzhou urban residents is mainly between 201-500 yuan. The sports consumption level of men is higher than that of women, and the structure of sports consumption is mainly physical consumption. 4. The factors restricting the development of sports consumption of Zhengzhou urban residents are mainly affected by the rationality of residents' economic income, leisure time, reasonable sports consumption space and sports consumption price. Countermeasures: the government accelerates the economic development, vigorously promotes the people's livelihood project, popularizes the holiday sports activity, promotes the resident holiday sports consumption, the government increases the sports venue facility investment dynamics, fully utilizes the existing sports venue facility; Strengthen propaganda to change the concept of sports consumption of residents, create a good atmosphere of sports consumption culture, adjust the industrial chain of sports consumption, and open up a new market for sports consumption of urban residents.
【学位授予单位】：河南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G812.4
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