知名品牌对原产地旅游形象的促进研究——以五粮液原产地宜宾为个案
发布时间：2019-04-16 09:02
【摘要】：随着人们对生活水平的不断提高,旅游内容与概念的方式选取上也相应发生变化。为迎合旅游者的消费需求与时代潮流,在其传统旅游的基础之上,形成以"品牌效应"带动"区域原产地旅游"的新兴旅游市场带动了区域经济的发展。本文以知名品牌——五粮液的原产地宜宾为切入点,从知名品牌自身对原产地旅游开发的现状分析入手,提出品牌文化对原产地旅游形象的发展可行性策略,以期促进其区域的持续快速发展。
[Abstract]:With the continuous improvement of people's living standards, the selection of tourism contents and concepts has changed accordingly. In order to cater to the tourists' consumption demand and the trend of the times, on the basis of their traditional tourism, a new tourism market with "brand effect" driving "regional origin tourism" has been formed, which has led to the development of regional economy. Taking the origin of Wuliangye, a famous brand, as the starting point, this paper starts with the analysis of the current situation of the tourism development of the well-known brand itself, and puts forward the feasible strategy of brand culture for the development of the tourism image of the country of origin. In order to promote the sustained and rapid development of its region.
【作者单位】： 云南财经大学;
【分类号】：F592.7
本文编号：2458657
[Abstract]:With the continuous improvement of people's living standards, the selection of tourism contents and concepts has changed accordingly. In order to cater to the tourists' consumption demand and the trend of the times, on the basis of their traditional tourism, a new tourism market with "brand effect" driving "regional origin tourism" has been formed, which has led to the development of regional economy. Taking the origin of Wuliangye, a famous brand, as the starting point, this paper starts with the analysis of the current situation of the tourism development of the well-known brand itself, and puts forward the feasible strategy of brand culture for the development of the tourism image of the country of origin. In order to promote the sustained and rapid development of its region.
【作者单位】： 云南财经大学;
【分类号】：F592.7
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