“一带一路”沿线国家工程建设市场空间与进入模式研究

发布时间：2018-04-13 21:23

本文选题：一带一路 + 基础设施　；参考：《华北电力大学(北京)》2017年硕士论文

【摘要】：“一带一路”战略自2013年国家主席习近平访问东南亚提出以来,得到了国际社会高度关注。国家发展改革委、外交部、商务部联合发布了《推动共建丝绸之路经济带和21世纪海上的愿景与行动》,战略覆盖亚洲、欧洲和非洲64个国家或地区,至此中国国际工程承包企业也将迎来“一带一路”沿线工程建设新机遇和新高潮。在“一带一路”新背景下,中国企业在面对市场选择时会受到各种复杂因素的影响,如何适应新常态下国际工程市场环境,需要重新考量企业市场开拓战略。本文首先对当前国际工程市场空间和进入模式文献进行综述,在此基础上开辟了研究思路新视角,将市场空间和进入模式作为统一的、相互影响的整体进行系统研究。其次,通过搜集世界银行发布的2014年全球基础设施建设数据,筛选出主要基础设施重要指标,建立了Standard Scores模型,首次以全面量化的形式对沿线国家基础设施建设水平进行评价并排名。从总体水平和分项内容上对基础设施建设水平进行剖析,将64个国家按照基础设施建设水平分为四类,在此基础上提出金牛类、瘦狗类、明星类和幼童类的市场空间划分;再次,基于建筑产品或服务的价格和附加值的辩证关系,建立了企业市场进入模式的战略钟模型,根据这种辩证关系,并引入价值工程理念,首次提出了六种市场进入模式,即牺牲型低价低值模式、节约型低价均值模式、双向型混合模式、改进型差异化模式、投资型集中差异化模式和失败型高价撇脂模式。最后,选取沿线6个国家作为中国国际工程承包典型市场,对市场空间和进入模式研究成果进行验证和实用,并提出合理可行的建议。“一带一路”战略实施需要企业从战略层面全局把握、顶层设计。本文以全新的视角对沿线国家基础设施建设水平进行定量评价,并从建筑产品或服务的价格和附加值辩证关系出发,揭示了企业市场进入模式演进规律和特征,为我国国际工程承包企业从战略层面准确合理把握“一带一路”沿线目标国家市场空间和正确选择市场进入模式提供参考。
[Abstract]:Belt and Road's strategy has received high international attention since President Belt and Road's visit to Southeast Asia in 2013.The National Development and Reform Commission, the Ministry of Foreign Affairs, and the Ministry of Commerce jointly issued the "Vision and Action to promote the Construction of the Silk Road Economic Belt and the Sea of the 21st Century." the strategy covers 64 countries or regions in Asia, Europe and Africa.At this point, China's international project contracting enterprises will also usher in "Belt and Road" along the project construction opportunities and new climax.Under the new background of "Belt and Road", Chinese enterprises will be influenced by various complicated factors in the face of market choice. How to adapt to the international engineering market environment under the new normal should be reconsidered.This paper first summarizes the literature on the current international engineering market space and entry mode, and on the basis of this, opens up a new perspective of research ideas, and systematically studies the market space and entry model as a unified, interactive whole.Secondly, by collecting the data on global infrastructure construction released by the World Bank in 2014, we screen out the key infrastructure indicators and establish the Standard Scores model.For the first time, the level of infrastructure construction of the countries along the route is evaluated and ranked in the form of comprehensive quantification.On the basis of analyzing the level of infrastructure construction from the overall level and sub-content, 64 countries are divided into four categories according to the level of infrastructure construction. On this basis, the market space of Taurus, thin dogs, stars and young children is proposed.Thirdly, based on the dialectical relationship between the price and added value of construction products or services, a strategic clock model of enterprise market entry model is established. According to this dialectical relationship and introducing the concept of value engineering, six market entry models are proposed for the first time.That is, sacrifice low price low value mode, saving low price average mode, bidirectional mixed mode, improved differentiation mode, investment concentrated differentiation mode and failure high price skimming mode.Finally, six countries along the route are selected as the typical market of China's international project contracting, and the research results of market space and entry mode are verified and applied, and reasonable and feasible suggestions are put forward.The implementation of Belt and Road strategy requires enterprises to grasp the overall situation at the strategic level and design the top level.This paper quantitatively evaluates the level of infrastructure construction in the countries along the route from a new angle of view, and from the dialectical relationship between the price and added value of construction products or services, reveals the evolution law and characteristics of enterprise market entry model.It provides a reference for China's international engineering contracting enterprises to accurately and reasonably grasp the market space of the target countries along "Belt and Road" from the strategic level and to select the market entry mode correctly.
【学位授予单位】：华北电力大学(北京)
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.92;F125

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