时尚产业:符号生产与市场操控

发布时间：2018-03-21 22:20

本文选题：文化　切入点：时尚产业　出处：《艺术百家》2014年01期 　论文类型：期刊论文

【摘要】：时尚生产是符号生产,时尚产业是以符号生产为核心的产业领域和产业链条。时尚符号的重要存在特征之一就是它所链接的是人的物性欲望或物的人性意象,而非超越物质的意义、价值或精神诉求。在文化产业的谱系内置中,时尚产业无论就其产业规模还是其高额回报,都处在产业形态的高端位置,时尚产业的从业规模、利润总量、产业链长度、制度完形状况乃至对整个社会生活的波及面,几乎都为文化产业其他类目所无可比拟。毫无疑问,这一激进文化形态对日常生活境遇而言乃是大势所趋,而我们所能虑及尤其所应谋划的问题焦点在于,面对汹涌而至的时尚消费以及这一消费事态的全球化市场拓展,我们如何在中国问题背景和中国利益立场去全面审视时尚产业的事实、真相和驾驭姿态,并由此获得助推中国时尚产业的知识支撑,从而为那些"知其然"的产业操控者们提供"知其所以然"的背景参考方案。
[Abstract]:Fashion production is the symbol production, fashion industry is the industrial field and industry chain with symbol production as the core. One of the important characteristics of fashion symbol is that it is linked to the material desire of human beings or the human nature image of things. Not beyond material significance, value or spiritual appeal. In the cultural industry's genealogy, the fashion industry is in the high-end position of the industrial form, whether in terms of its industrial scale or its high returns, and the scale of the fashion industry. The total profits, the length of the industrial chain, the status quo of the system gestalt, and even the spread of the whole social life, are almost unparalleled by other categories of cultural industry. There is no doubt that, This radical form of culture is a general trend in everyday life, and the particular problem we can contemplate is that in the face of surging fashion consumption and the expansion of the global market for this consumption state, How can we comprehensively examine the facts, truth and controlling posture of the fashion industry in the context of the China issue and the interest stand of China, and thus get the knowledge support that boosts the Chinese fashion industry? Therefore, it provides a background reference for those industry operators who know what they are doing.
【作者单位】：中国艺术研究院公共文化政策研究中心;
【分类号】：G124

【共引文献】