枣庄市文化产业发展战略探究

发布时间：2018-03-22 18:49

本文选题：枣庄市　切入点：文化产业　出处：《山东师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：文化产业作为低碳、环保的朝阳产业，是世界经济的重要组成部分，是推动经济发展的重要杠杆，也是一个国家和地区文明程度、发展水平和综合竞争力的集中体现。枣庄市作为山东省的“南大门”，历史悠久、文化灿烂、资源丰富、区位优越，素有“江北水乡运河古城”之称。随着2009年枣庄被国务院列为资源枯竭城市转型试点市，枣庄市打响了新型城镇化、服务业发展、工业转型“三大战役”，为该市发展文化产业提供了前所未有的机遇。因此，研究枣庄文化产业发展战略，既有理论意义，也有着重要的实践意义。本文在第一章的绪论中，就本文的研究背景及意义，国内外研究现状和文化产业的概念内涵，文化产业的相关理论、文化研究思路和方法等作了介绍，这是对文化产业展开研究的现实基础。第二章重点阐述了文化产业的概念、文化产业和文化事业的区别、文化产业的主要特点、基本功能以及发展的前景和趋势，这是该课题研究的理论依据。第三章对我国部分省市文化产业发展实践进行了介绍，提出了我们可以借鉴的发展经验，在此基础上与枣庄文化产业发展的现实加以联系，为后面的研究作了铺垫。第四章是本文的重点，对枣庄文化产业发展的现状作出了深入研究，，并就面临的挑战进行了详细的分析，这是对枣庄文化产业发展战略作出科学判断和正确选择的直接依据。第五章作为本文的核心内容，在前面大量的分析、比较和研究的基础上，提出了枣庄文化产业战略的建议和意见，立足于枣庄文化资源现状和文化产业发展趋势，提出了加快枣庄文化产业发展的政策引导、队伍建设、体制改革、资源开发、品牌打造、业态发展、载体建设、科技创新等八个方面的对策。同时，归纳总结了打造四大文化产业品牌、发展四个重点文化业态、抓好三大文化产业发展载体——“四四三”文化产业发展战略，为枣庄文化产业的又好又快发展提供参考建议。
[Abstract]:As a low-carbon and environmentally friendly sunrise industry, cultural industry is an important part of the world economy, an important lever to promote economic development, and also a national and regional civilization. As the south gate of Shandong Province, Zaozhuang has a long history, splendid culture, rich resources and superior location. Zaozhuang is known as the "ancient canal city in the north of the Yangtze River". With the designation of Zaozhuang as a pilot city for the transformation of resource-exhausted cities by the State Council in 2009, Zaozhuang has launched a new type of urbanization and the development of the service industry. The "three battles" of industrial transformation provide an unprecedented opportunity for the city to develop its cultural industry. Therefore, it is of theoretical and practical significance to study the development strategy of Zaozhuang's cultural industry. In the introduction of the first chapter, this paper introduces the background and significance of this paper, the present research situation at home and abroad, the concept connotation of cultural industry, the relevant theories of cultural industry, the ideas and methods of cultural research, etc. The second chapter focuses on the concept of cultural industry, the differences between cultural industry and cultural undertakings, the main characteristics of cultural industry, its basic functions, and the prospects and trends of its development. This is the theoretical basis of the research. Chapter three introduces the development practice of cultural industry in some provinces and cities of China, and puts forward the development experience that we can learn from. On this basis, it is linked with the reality of the development of cultural industry in Zaozhuang. The fourth chapter is the focus of this paper, the development of the cultural industry in Zaozhuang in-depth study, and the challenges faced by a detailed analysis, This is the direct basis for scientific judgment and correct choice of Zaozhuang's cultural industry development strategy. Chapter five, as the core of this paper, is based on a large number of previous analyses, comparisons and studies. This paper puts forward the suggestions and opinions of Zaozhuang's cultural industry strategy, based on the present situation of Zaozhuang's cultural resources and the development trend of the cultural industry, and puts forward the policy guidance, team construction, system reform and resource development for speeding up the development of Zaozhuang's cultural industry. At the same time, it sums up and summarizes the four major cultural industry brands, the development of four key cultural formats, The development strategy of "four and four three" cultural industry should be well carried out, which can provide reference for the good and rapid development of Zaozhuang's cultural industry.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

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